https://github.com/mizcausevic-dev/dbt-multi-touch-attr
TypeScript control plane plus dbt-style SQL assets for multi-touch attribution, journey stitching, and reviewable revenue-credit logic.
https://github.com/mizcausevic-dev/dbt-multi-touch-attr
analytics attribution dbt marketing-analytics revops sql typescript
Last synced: 2 days ago
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TypeScript control plane plus dbt-style SQL assets for multi-touch attribution, journey stitching, and reviewable revenue-credit logic.
- Host: GitHub
- URL: https://github.com/mizcausevic-dev/dbt-multi-touch-attr
- Owner: mizcausevic-dev
- Created: 2026-05-17T17:57:45.000Z (16 days ago)
- Default Branch: main
- Last Pushed: 2026-05-28T00:52:27.000Z (6 days ago)
- Last Synced: 2026-05-28T02:23:06.824Z (6 days ago)
- Topics: analytics, attribution, dbt, marketing-analytics, revops, sql, typescript
- Language: TypeScript
- Homepage: https://kineticgain.com/
- Size: 1.41 MB
- Stars: 0
- Watchers: 0
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
- Changelog: CHANGELOG.md
Awesome Lists containing this project
README
# dbt Multi Touch Attr
TypeScript control plane plus dbt-style SQL assets for multi-touch attribution, journey stitching, and reviewable revenue-credit logic.
## Why this exists
Attribution breaks down when teams can see the chart but not the underlying journey logic. The common problems are predictable:
- raw touches are not normalized before model weighting begins
- first-touch and last-touch debates happen without inspectable path rows
- channel credit moves, but nobody can explain why
- revenue influence becomes a dashboard story instead of a warehouse contract
`dbt-multi-touch-attr` treats attribution as a governed data product. It keeps the transformation path, journey rows, and revenue-credit outcomes visible in one place.
## Routes
- `/`
- `/model-lane`
- `/journey-credit`
- `/verification`
- `/docs`
## API
- `/api/dashboard/summary`
- `/api/model-lane`
- `/api/journey-credit`
- `/api/journeys`
- `/api/verification`
- `/api/sample`
## Screenshots
## Local Development
```powershell
cd dbt-multi-touch-attr
npm install
npm run dev
```
Open:
- [http://127.0.0.1:5274/](http://127.0.0.1:5274/)
- [http://127.0.0.1:5274/model-lane](http://127.0.0.1:5274/model-lane)
- [http://127.0.0.1:5274/journey-credit](http://127.0.0.1:5274/journey-credit)
- [http://127.0.0.1:5274/verification](http://127.0.0.1:5274/verification)
- [http://127.0.0.1:5274/docs](http://127.0.0.1:5274/docs)
## Validation
- `npm run build`
- `npm run test`
- `npm run demo`
- `npm run smoke`
- `npm run render:assets`
## Warehouse Assets
- [models/staging/stg_marketing_touches.sql](./models/staging/stg_marketing_touches.sql)
- [models/intermediate/int_journey_windows.sql](./models/intermediate/int_journey_windows.sql)
- [models/marts/fct_multi_touch_credit.sql](./models/marts/fct_multi_touch_credit.sql)
- [models/schema.yml](./models/schema.yml)
## Docs
- [Architecture](./docs/architecture.md)
- [Origin](./docs/ORIGIN.md)
- [Changelog](./CHANGELOG.md)