https://github.com/nafisalawalidris/market-basket-analysis-using-apriori-algorithm

A repository focusing on implementing Market Basket Analysis using the Apriori Algorithm in Python, providing insights into customer purchasing behaviour.
https://github.com/nafisalawalidris/market-basket-analysis-using-apriori-algorithm

apriorianalysis customerinsights datascience ecommerce jupyter-notebook marketbasketanalysis project python retailanalytics

Last synced: 3 months ago
JSON representation

A repository focusing on implementing Market Basket Analysis using the Apriori Algorithm in Python, providing insights into customer purchasing behaviour.

• Host: GitHub
• URL: https://github.com/nafisalawalidris/market-basket-analysis-using-apriori-algorithm
• Owner: nafisalawalidris
• Created: 2024-03-23T19:26:07.000Z (over 1 year ago)
• Default Branch: main
• Last Pushed: 2024-03-23T19:57:16.000Z (over 1 year ago)
• Last Synced: 2025-03-16T20:27:24.554Z (7 months ago)
• Topics: apriorianalysis, customerinsights, datascience, ecommerce, jupyter-notebook, marketbasketanalysis, project, python, retailanalytics
• Language: Jupyter Notebook
• Homepage:
• Size: 849 KB
• Stars: 1
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

Awesome Lists containing this project

README

          
# Market Basket Analysis using Apriori Algorithm

This repository contains Python code for performing Market Basket Analysis using the Apriori Algorithm. It provides insights into customer purchasing behavior, which can be valuable for retail and e-commerce businesses.

![Heatmap matrix of product associations](https://raw.githubusercontent.com/nafisalawalidris/Market-Basket-Analysis-using-Apriori-Algorithm/main/Heatmap%20matrix%20of%20product%20associations.png)

## Introduction

Market Basket Analysis is a data mining technique used to uncover associations between products purchased together by customers. The Apriori Algorithm is commonly used for this task as it efficiently identifies frequent itemsets and association rules from transaction data.

## Contributors

- [Nafisa Lawal Idris](https://github.com/nafisalawalidris)

## How to Contribute

Contributions are welcome! To contribute to this project:

1. Fork the repository

2. Make your changes

3. Submit a pull request

## Usage

To use this code for Market Basket Analysis:

1. Clone the repository:

   ```bash

   git clone https://github.com/nafisalawalidris/Market-Basket-Analysis-using-Apriori-Algorithm.git

## License

This project is licensed under the MIT License.

### If you find this project helpful, consider giving it a star and contributing. Thank you!

You can copy and paste this markdown content into your repository's README.md file on GitHub. Don't forget to replace the placeholder GitHub username and repository URL with your own.