Ecosyste.ms: Awesome
An open API service indexing awesome lists of open source software.
https://github.com/namratha2301/phramtech-design-thinking
PharmTech is a user-friendly mobile app designed to streamline the process of ordering and receiving medicines. With features like prescription uploads, detailed drug information, real-time order tracking, and smart notifications, the app aims to provide convenient and reliable healthcare solutions, particularly for elderly.
https://github.com/namratha2301/phramtech-design-thinking
design-thinking figma prototype software-development testing user-research ux ux-ui
Last synced: 10 days ago
JSON representation
PharmTech is a user-friendly mobile app designed to streamline the process of ordering and receiving medicines. With features like prescription uploads, detailed drug information, real-time order tracking, and smart notifications, the app aims to provide convenient and reliable healthcare solutions, particularly for elderly.
- Host: GitHub
- URL: https://github.com/namratha2301/phramtech-design-thinking
- Owner: Namratha2301
- Created: 2024-11-20T15:51:00.000Z (2 months ago)
- Default Branch: main
- Last Pushed: 2024-11-27T12:36:43.000Z (2 months ago)
- Last Synced: 2025-01-22T03:42:08.261Z (10 days ago)
- Topics: design-thinking, figma, prototype, software-development, testing, user-research, ux, ux-ui
- Homepage:
- Size: 21.5 KB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
Awesome Lists containing this project
README
# **PharmTech: A User-Centric Medicine Delivery App**
*Case Study *
## Project Overview
**PharmTech** is a user-friendly and innovative mobile application designed to simplify healthcare access by delivering medicines directly to users. The app is tailored to diverse user needs, with a particular focus on elderly users who may face challenges navigating complex user interfaces. PharmTech allows users to upload prescriptions, access detailed drug information, and receive timely medicine deliveries, ensuring a seamless healthcare experience.
## **My Role**
As the **Product Manager** for PharmTech, I led the product development cycle from ideation to post-launch analysis. I collaborated closely with cross-functional teams, including UX/UI designers, developers, healthcare professionals, and marketing teams. My responsibilities included defining product requirements, conducting user research, prioritizing features, and overseeing the development process. I also worked with stakeholders to ensure the product aligned with business goals and customer needs.
---
## **Product Development Process**
### **1. Empathize**
[Read More: Phase 1 - Empathize](./phase1_empathize.md)
**Objective:** Understand the needs, pain points, and challenges of users, particularly elderly individuals, to inform product development.
- **Key Insights:**
- Elderly users struggled with complex UIs and required a simple, intuitive interface.
- Users wanted access to detailed drug information, such as side effects, dosage instructions, and product reviews.
- Reliable, timely delivery and prescription management were critical for user trust.
- **Actions Taken:**
- Conducted interviews with elderly users to gather feedback on their needs.
- Created user personas and empathy maps to better understand the challenges faced by different user segments.
- Mapped out customer journeys to identify pain points in existing healthcare delivery models.
- **Tools Used:**
- Journey Maps, Empathy Maps, 5 Whys analysis.
- User interviews and surveys to identify key challenges.
---
### **2. Define**
[Read More: Phase 2 - Define](./phase2_define.md)
**Objective:** Clearly define the core problem and align the team on the product vision.
- **Problem Statement:**
*How might we create a secure, user-friendly app that facilitates reliable medicine delivery, while ensuring accessibility and trust among elderly users?*
- **Challenges Identified:**
- Ensuring the app’s design is accessible and easy to use for elderly users.
- Maintaining security for prescription uploads and payment transactions.
- Competing with a crowded market of existing healthcare apps.
- **Actions Taken:**
- Defined clear product requirements and prioritized features based on user feedback and market analysis.
- Collaborated with the development team to outline security protocols for prescription management.
---
### **3. Ideate**
[Read More: Phase 3 - Ideate](./phase3_ideate.md)
**Objective:** Generate ideas to solve the user problems identified during the Define phase.
- **Techniques Used:**
- Brainstorming, mind mapping, and gamestorming to come up with creative solutions.
- Focused on user-centric features such as prescription-backed orders and drug comparison tools.
- **Key Ideas:**
- Introduce a detailed drug information page with reviews, side effects, and dosage instructions.
- Implement a helpline managed by certified medical professionals to assist users.
- Add prescription-backed orders to ensure users are complying with medical ethics and doctor’s advice.
- Create a loyalty program to reward frequent users with discounts and special offers.
- **Innovation:**
- Developed the "Powers of Ten" method to ensure scalability and analyze constraints across varying order sizes and user types.
---
### **4. Prototype**
[Read More: Phase 4 - Prototype](./phase4_prototype.md)
**Objective:** Build initial prototypes to test ideas and features.
- **Features Built:**
- Prescription upload and verification functionality to ensure accurate and secure ordering.
- Real-time tracking of orders to provide users with visibility and peace of mind.
- Drug information pages with dosage, side effects, and user reviews.
- Smart notifications for medication reminders and refills to improve user adherence.
- **Approach:**
- Designed both low-fidelity and high-fidelity prototypes to visualize key features and ensure user-friendly navigation.
- Conducted internal reviews and refined features based on team feedback.
---
### **5. Testing**
[Read More: Phase 5 - Testing](./phase5_testing.md)
**Objective:** Conduct usability testing to validate the product design and gather user feedback.
- **User Testing:**
- Ran usability tests with elderly users to ensure the app’s UI was easy to navigate and accessible.
- Collected feedback from users on how to improve the drug information and notification systems.
- **Key Outcomes:**
- Simplified the UI, making it more intuitive and elder-friendly.
- Real-time notifications were well-received and improved user engagement.
- Improved drug information pages based on feedback regarding clarity and comprehensiveness.
- **Next Steps:**
- Implemented iterative improvements based on user feedback and data-driven insights.
- Planned future updates to enhance security and add more personalized features, such as automated refill reminders.
---
## **Core Features of PharmTech**
- **User-Friendly Interface:** Simplified navigation to cater to elderly and novice users.
- **Detailed Medicine Information:** Provides comprehensive information, including reviews, side effects, and dosage instructions.
- **Seamless Prescription Management:** Easy prescription upload, verification, and tracking for secure ordering.
- **Smart Notifications:** Medication reminders and timely refill notifications.
- **Loyalty Programs:** Discount and reward system for frequent users to encourage customer retention.
---
## **Results & Impact**
- **Increased User Engagement:** Simplified UI and real-time notifications significantly increased user engagement, particularly among elderly users.
- **Enhanced Trust & Retention:** Prescription-backed orders and secure transactions fostered trust, while loyalty programs increased retention rates.
- **Positive User Feedback:** Usability tests confirmed that PharmTech successfully addressed key pain points related to accessibility and ease of use.
---
## **Conclusion**
PharmTech exemplifies a design-thinking-driven approach to product management in the healthcare space. By focusing on user empathy, collaborative problem-solving, and iterative design, we successfully built a product that bridges the gap between technology and accessibility. PharmTech offers a seamless and secure medicine delivery solution that caters to the needs of both elderly and tech-savvy users, ensuring healthcare accessibility and reliability.
As Product Manager, I was responsible for overseeing the end-to-end development process, ensuring that user needs were prioritized while maintaining business goals and technical feasibility.
---
### *
---
## Design Thinking Process
### 1. Empathize
[Read More: Phase 1 - Empathize](./phase1_empathize.md)
- **Objective:** Understand user needs, challenges, and expectations.
- **Key Insights:**
- Elderly users struggle with complex UIs; simple navigation is essential.
- Users value drug comparison, detailed medicine information, and reliable delivery.
- **Tools Used:** Journey Maps, Empathy Maps, and 5 Whys analysis.
- **Approach:** Adopted a beginner’s mindset, focusing on real user pain points and preferences.
---
### 2. Define
[Read More: Phase 2 - Define](./phase2_define.md)
- **Problem Statement:**
*How might we create a user-friendly and secure app that provides reliable medicine delivery while building trust and loyalty among users?*
- **Key Challenges Identified:**
- Ensuring a simple UI for elderly users.
- Maintaining security for prescriptions and transactions.
- Competing in a crowded market with similar apps.
---
### 3. Ideate
[Read More: Phase 3 - Ideate](./phase3_ideate.md)
- **Techniques Used:**
- Brainstorming, Brainwalking, Mind Mapping, and Gamestorming.
- **Key Ideas Generated:**
- Add detailed medicine pages with user reviews, side effects, and dosage instructions.
- Develop a 9–5 helpline managed by certified medical nurses.
- Offer prescription-backed orders to ensure compliance with medical ethics.
- Introduce loyalty programs and discounts to foster customer retention.
- **Innovation:** Used "Powers of Ten" to analyze constraints and scalability across varying order sizes.
---
### 4. Prototype
[Read More: Phase 4 - Prototype](./phase4_prototype.md)
- **Initial Features Built:**
- Seamless prescription upload and verification.
- Real-time updates for order tracking.
- Detailed drug information pages.
- Smart notifications for medicine reminders and refills.
- **Approach:** Created low-fidelity and high-fidelity prototypes to test app usability and refine features.
---
### 5. Testing
[Read More: Phase 5 - Testing](./phase5_testing.md)
- **User Feedback:** Conducted usability testing with diverse users, focusing on elderly accessibility and seamless navigation.
- **Key Outcomes:**
- Simplified UI improved elderly user satisfaction.
- Real-time notifications enhanced user engagement.
- Suggestions for clearer drug information were implemented.
- **Next Steps:** Iterative improvements based on testing feedback to ensure scalability and reliability.
---
## Features at a Glance
- **User-Friendly Interface:** Designed for elderly and novice users.
- **Detailed Medicine Info:** Includes reviews, side effects, and dosage.
- **Seamless Prescription Management:** Upload, verify, and track prescriptions easily.
- **Smart Notifications:** Alerts for refills and timely medicine intake.
- **Loyalty Programs:** Discounts and rewards for frequent users.
---
## Conclusion
PharmTech exemplifies a design-thinking-driven approach to healthcare app development. By focusing on user empathy, iterative design, and usability testing, PharmTech bridges the gap between technology and accessibility, offering an innovative solution to modern healthcare challenges.
---