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https://github.com/nishadw/loss_aversion_golf


https://github.com/nishadw/loss_aversion_golf

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# golf_loss_aversion
Campaigns to Overcome Golfers' Loss-Averse Cognitive Bias

The following survey and data were conducted as part of research conducted with Nishad Wajge and Professor Krista Hill-Cummings.

ABSTRACT: Loss-aversion is a type of conservative mindset that can negatively impact performance. In this study, we
systematically surveyed a pool of golfers. We then analyzed, in detail, the relationships among participants’ attributes and the
degree of loss-aversion. Based on these findings, we propose developing effective campaigns to help individuals or teams overcome
their loss-aversion.
KEYWORDS: Behavioral and Social Sciences; Cognitive Psychology; Golf; Loss-Aversion; Cognitive Bias.