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https://github.com/niteshchawla/aerofit-casestudy

The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the company, to provide a better recommendation of the treadmills to the new customers. The team decides to investigate whether there are differences across the product with respect to customer characteristics.
https://github.com/niteshchawla/aerofit-casestudy

matplotlib-pyplot numpy pandas probability python seaborn statistics

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The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the company, to provide a better recommendation of the treadmills to the new customers. The team decides to investigate whether there are differences across the product with respect to customer characteristics.

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# Aerofit-CaseStudy

**About Aerofit**

Aerofit is a leading brand in the field of fitness equipment. Aerofit provides a product range including machines such as treadmills, exercise bikes, gym equipment, and fitness accessories to cater to the needs of all categories of people.

**Business Problem**

The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the company, to provide a better recommendation of the treadmills to the new customers. The team decides to investigate whether there are differences across the product with respect to customer characteristics.

**Dataset**

The company collected the data on individuals who purchased a treadmill from the AeroFit stores during the prior three months. The dataset has the following features:

Dataset link: Aerofit_treadmill.csv

**Features:**

Product Purchased: KP281, KP481, or KP781

Age: In years

Gender: Male/Female

Education: In years

MaritalStatus: Single or partnered

Usage: The average number of times the customer plans to use the treadmill each week.

Income: Annual income (in $)

Fitness: Self-rated fitness on a 1-to-5 scale, where 1 is the poor shape and 5 is the excellent shape.

Miles: The average number of miles the customer expects to walk/run each week

**Product Portfolio:**

The KP281 is an entry-level treadmill that sells for $1,500.

The KP481 is for mid-level runners that sell for $1,750.

The KP781 treadmill is having advanced features that sell for $2,500.