https://github.com/noorulhudaajmal/customer-segmentation-analysis

Customer segmentation and analysis of purchasing behaviour
https://github.com/noorulhudaajmal/customer-segmentation-analysis

cluster-analysis customer-segmentation data-analysis

Last synced: 8 months ago
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Customer segmentation and analysis of purchasing behaviour

• Host: GitHub
• URL: https://github.com/noorulhudaajmal/customer-segmentation-analysis
• Owner: noorulhudaajmal
• Created: 2024-11-01T20:10:21.000Z (over 1 year ago)
• Default Branch: main
• Last Pushed: 2024-11-01T20:14:01.000Z (over 1 year ago)
• Last Synced: 2025-04-03T01:23:13.003Z (about 1 year ago)
• Topics: cluster-analysis, customer-segmentation, data-analysis
• Language: Jupyter Notebook
• Homepage:
• Size: 1.16 MB
• Stars: 0
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

          
# Customer-Segmentation-Analysis

This project provides an end-to-end analysis and segmentation of customer purchasing behavior using the Online Retail II dataset from the UCI Machine Learning Repository. The data, which includes details on sales transactions from a UK-based online retail store, has been processed and clustered to identify customer groups based on

- Spending habits

- Purchase frequency

- Recency of transactions

Key insights and actionable strategies are derived for each customer segment to enhance business decision-making. 

The dataset used is sourced from [Online Retail II](https://archive.ics.uci.edu/dataset/502/online+retail+ii).