https://github.com/openmost/adobe-campaign-params-for-matomo-tag-manager

Convert Adobe analytics campaign URL parameter to Matomo or Google Analytics format
https://github.com/openmost/adobe-campaign-params-for-matomo-tag-manager

adobe-analytics adobe-campaign marketing-campaigns matomo matomo-tag-manager

Last synced: about 2 months ago
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Convert Adobe analytics campaign URL parameter to Matomo or Google Analytics format

• Host: GitHub
• URL: https://github.com/openmost/adobe-campaign-params-for-matomo-tag-manager
• Owner: openmost
• Created: 2024-12-16T14:22:24.000Z (6 months ago)
• Default Branch: main
• Last Pushed: 2024-12-16T14:31:05.000Z (6 months ago)
• Last Synced: 2025-02-09T15:43:59.233Z (4 months ago)
• Topics: adobe-analytics, adobe-campaign, marketing-campaigns, matomo, matomo-tag-manager
• Homepage:
• Size: 1.95 KB
• Stars: 0
• Watchers: 0
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

        
# How to use Adobe campaign id 'cid' with Matomo ?

To handle custom Adobe analtics campaign parmeters `cid`, you have to tweak your Matomo Configuration.

## Step 1 : Create a new variable

In your Matomo Tag Manager, create a new variable of type "Custom JavaScript".

Copy, adapt and paste the code below :

```javascript

function (){

    // Adapt this variable to match your needs

    let matchingParams = {

        'se': 'mtm_campaign',

        'ch': 'mtm_medium',

        'sr': 'mtm_source',

        'kw': 'mtm_keyword',

    };

    // Do not change anything else below

    const queryString = window.location.search;

    let params = new URLSearchParams(queryString);

    let cid = params.get('cid');

    let finalURL = new URL(window.location.href);

    if(cid){

        // Splitting cid param to get each values

        let splittedCid = cid.split(':')

        // Attach Abode param to MTM 

        let campaignParams = {}

        splittedCid.forEach(element => {

            let campaignValue = element.split('-');

            campaignParams[matchingParams[campaignValue[0]]] = campaignValue[1];

        });

        // Append new mtm params to URL

        Object.keys(campaignParams).forEach(keyword => {

            finalURL.searchParams.append(keyword, campaignParams[keyword])

        });

        // Remove "cid" param from URL

        finalURL.searchParams.delete('cid');

    }

    return finalURL.href;

}

```

You can rename your variable "AdobePageUrl"

## Step 2 : Use variable in Matomo tag

Once your variable is created, edit your "Matomo" page view tag in order to use the new "AdobePageUrl" variable in the "Custom URL" field.

Update the tag and publish your container