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https://github.com/ozi-project/brand

Brand image and acceptable use policies.
https://github.com/ozi-project/brand

branding-assets

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Brand image and acceptable use policies.

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.. |cc-by-nd| image:: https://i.creativecommons.org/l/by-nd/4.0/80x15.png
:target: http://creativecommons.org/licenses/by-nd/4.0/
:alt: Creative Commons License
.. |ozi-badge-svg| image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/ozi-badge.svg
.. |ozi-badge-png| image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/ozi-badge.png
:width: 55px

==============================
Brand Image and Acceptable Use
==============================

Brand image and acceptable use policies.
This section text, the OZI logos, OZI badges, and blastpipe logos are licensed
|cc-by-nd|.
Fonts are hosted for use in OZI Project webpages, documentation, and services.
Font source files are distributed and used under license terms included in
their respective folders.

Font Lockup
-----------

Web & Graphical User Interfaces
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

In English typeset copy:

* Atkinson Hyperlegible for sans-serif
* Noto Serif HK for specialized emphasis and serif
* Martian Mono for monospace and code presentation
* Latin Modern Mono or Martian Mono for OZI application media logo lockup
* Atkinson Hyperlegible for OZI Project organization media logo lockup

Print
^^^^^

Use Martian Mono for OZI logo lockup on cover pages.

In English typeset copy:

* TeX Gyre Heros, Latin Modern Sans, or GNU FreeSans for sans-serif
* TeX Gyre Termes, Latin Modern Roman, or GNU FreeSerif for serif
* TXTT, DejaVu Sans Mono, or GNU FreeMono for monospace

Images
------

OZI Logo
^^^^^^^^

The original OZI Project logo was designed by Eden Ross Duff MSc by
layering the letters "OZI" in Latin Modern Mono. This logo is used for our
documentation webpages.

.. only:: latex

.. image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/ozi_logo_master.png
:width: 200px

.. only:: html

.. raw:: html

This was then rescaled
to approximate the small cap version x-height, making the logo roughly
square. The overlapping serifs were then removed and the outer strokes
were transformed spherically to yield the second version of the logo
that is currently in use for the OZI Project and the OZI package.

.. only:: latex

.. image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/ozi_logo_v2.svg
:width: 200px

.. only:: html

.. raw:: html

The OZI.build logo is also derived from the original OZI logo.

.. only:: latex

.. image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/ozi-build-logo.png
:width: 200px

.. only:: html

.. raw:: html

* ✅ DO invert the logo up to .8 for visual contrast.
* ❌ DO NOT add your own colorways or background.
* ❌ DO NOT distort or obscure the OZI or OZI.build logo. :superscript:`*`
* ❌ DO NOT use the OZI or OZI.build logo in such a way as to suggest endorsement
or affiliation.

:superscript:`*` Note that the sole exception is the OZI badge which uses
an ink-bleed effect.
You should NOT do this with the OZI logo yourself, this is the only logo
variant currently authorized.

OZI badge
^^^^^^^^^

The badge was designed by Eden Ross Duff.

Vector Graphic
""""""""""""""

|ozi-badge-svg|

Raster Graphic
""""""""""""""

|ozi-badge-png|

blastpipe logo
^^^^^^^^^^^^^^

The blastpipe logo was designed by Eden Ross Duff.

Vector Graphic
""""""""""""""

.. image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/blastpipe-logo.svg
:width: 220px

Raster Graphic
""""""""""""""

.. image:: https://raw.githubusercontent.com/OZI-Project/brand/main/images/blastpipe-logo.png
:width: 220px

* ❌ DO NOT add your own colorways or background.
* ❌ DO NOT distort or obscure the blastpipe logo.
* ❌ DO NOT use the blastpipe logo in such a way as to suggest
endorsement or affiliation.

Generative AI Transparency
--------------------------

.. epigraph::

I, like many, have strong feelings about the use of generative AI.
However, outright rejection of any AI-generated content is an infeasably
strong rubric. I believe that we should make every endeavour to account
for ANY use of generative AI and mark it appropriately while also marking
copy that is wholly human-created as such.

-- Eden Ross Duff MSc

.. image:: https://raw.githubusercontent.com/OZI-Project/brand/main/no-ai-icon-01.svg
:width: 72px
:target: https://no-ai-icon.com/statement/?url=oziproject.dev