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😎 A curated list of awesome digital marketing guides, resources, services, & more.
https://github.com/paulbradish/awesome-digital-marketing

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😎 A curated list of awesome digital marketing guides, resources, services, & more.

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README 

        
# Awesome Digital Marketing [![Awesome](https://awesome.re/badge.svg)](https://awesome.re)  CCO License 



A curated list of awesome digital marketing guides, resources, services, & more. Enjoy!



Created & maintained by Paul Bradish. Add me on LinkedIn.



## Contents

- [Account Based Marketing (ABM)](#account-based-marketing-abm)

- [Analytics](#analytics)

- [Artificial Intelligence (AI)](#artificial-intelligence-ai)

- [Competitive Intelligence](#competitive-intelligence)

- [Content Research](#content-research)

- [Digital Experience Platforms (DXP)](#digital-experience-platforms-dxp)

- [Documentation](#documentation)

- [Email Marketing](#email-marketing)

- [Graphic Design](#graphic-design)

- [Industry Newsletters](#industry-newsletters)

- [Keyword Research](#keyword-research) 

- [Lead Generation](#lead-generation-inbound-marketing)

- [Marketing Automation](#marketing-automation)

- [Paid Search](#paid-search)

- [Paid Social](#paid-social)

- [Press Releases](#press-releases)

- [Programming Languages](#programming-languages)

- [Project Management](#project-management)

- [Publishing Platforms](#publishing-platforms)

- [Search Engines](#search-engines) 

- [Search Engine Optimization](#search-engine-optimization-seo) 

- [Skills Training](#skills-training)

- [Social Listening](#social-listening)

- [Social Media](#social-media)

- [Social Networks](#social-networks)

- [Spreadsheets](#spreadsheets)

- [Stock Media](#stock-media)

- [Tag Management](#tag-management)

- [URL Management](#url-management)

- [Version Control](#version-control)

- [Video Sharing](#video-sharing)

- [Web Design](#web-design)

- [Web Development](#web-development)

- [Web Performance](#web-performance)










## Account Based Marketing (ABM)

__Account Based Marketing__ is a strategic marketing approach where B2B companies identify and target high-value accounts with personalized campaigns and messaging. ABM focuses on building strong relationships with key decision-makers within targeted accounts, rather than trying to reach a broad audience. This approach requires a deep understanding of the target accounts and a coordinated effort between sales and marketing teams to deliver content and messaging that speaks directly to the needs and pain points of each account.

- [6sense](https://6sense.com/) - Reveals revenue insights that lead to a high-quality pipeline, eliminating guesswork & empowering your revenue team with more data and visibility.

- [Lead Forensics](https://www.leadforensics.com/) - Uncover your anonymous B2B website visitors and fuel your business growth.

- [Zoominfo](https://www.zoominfo.com/) - Data to connect with and close your most valuable buyers — all in one operating system.



## Analytics

Analytics is the process of examining and interpreting large sets of data in order to uncover patterns, gain insights, and drive smart marketing decisions. This involves using various tools and techniques to extract meaning from data, including statistical analysis, machine learning, and data visualization. The goal of __Data Analytics__ is to turn raw data into actionable insights that can be used to improve business operations, identify new opportunities, and solve complex problems.

  - __Analytics Dashboards__

      - [Dash This](https://dashthis.com/) - An automated marketing reporting tool created to help marketers save hours of manual work by integrating numerous APIs into one customized web analytics dashboard.

      - [Databox](https://databox.com/) - Connect all of your data in one place, visualize performance trends, monitor progress toward your goals, make more informed decisions, collaborate and report as you go with custom views and deep-dives for each function in your organization.

         - [Benchmark Groups](https://benchmarks.databox.com/) - Browse industry benchmarks to see where you’re ahead of the curve, and where you have opportunity to improve. Share them with your team, board, or clients. From the team behind Databox.

         - [Databox Roadmap](https://roadmap.databox.com/) - An Upvoty board that allows for customers to request new features and vote or comment on others. 



 - __Analytics Resources__

     - [Cross Validated](https://stats.stackexchange.com/) - A question and answer site for people interested in statistics, machine learning, data analysis, data mining, and data visualization.

     - [Occam's Razor](https://www.kaushik.net/avinash/) - Web analytics blog authored by longtime digital marketing evangelist @google, Avinash Kaushik.

     - [r/Analytics](https://www.reddit.com/r/analytics/) - Dedicated to web analytics, data and business analytics. A great subreddit to discuss analysis of data, learning of skills and implementation of web analytics.

 - __Analytics Services__

     - [Adobe Analytics](https://business.adobe.com/products/analytics/adobe-analytics.html) - Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. S

     - __[Google Analytics](https://analytics.google.com) - A web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.__  F S

        - [Campaign URL Builder](https://ga-dev-tools.web.app/campaign-url-builder/) - This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

        - [URL Builder for GA](https://raventools.com/marketing-reports/google-analytics/url-builder/) - With the Google Analytics URL Builder, you can easily tag URLs with custom campaign variables and then use an automated reporting tool to keep track of progress and share with clients.

     - [Matomo](https://matomo.org/) -  A powerful web analytics platform that gives you 100% data ownership. F S

 

 - __Analytics Tools__

     - [Combinations & Permutations Generator](https://numbergenerator.org/permutations-and-combinations) - Great for when you need to come up with all possibilities within a defined alphanumeric sequence.

     - [Percentage Change Calculator](https://www.calculatorsoup.com/calculators/algebra/percent-change-calculator.php) - This is a % change calculator. It will quantify the change from one number to another and express the change as an increase or decrease. Sounds simple but very easy to mess up when doing these quick calculations manually.

     

 - __Data Visualization__

     - [Choosing the Right Tools for Data Visualization](https://medium.com/nightingale/choosing-the-right-tools-for-data-visualization-4bab40f53cdc)

     - [Little Known Ways to Make your Data Visualization Awesome](https://towardsdatascience.com/little-known-ways-to-make-your-data-visualization-awesome-890d71b6e365)



 - __Data Visualization Tools__ - 

Desktop software or SaaS that render information in a visual format for data analysis purposes. Such tools make it far easier to understand and work with large data sets. 

     - [Data Color Picker](https://www.learnui.design/tools/data-color-picker.html) - A color pallete generator for data visualization purposes. _I really enjoy this tool!_

     - [Datawrapper](https://www.datawrapper.de/) - Enrich your stories with charts, maps, and tables.

     - [Google Charts](https://developers.google.com/chart/) - Choose from a variety of charts to display live data on your site. From simple scatter plots to hierarchical treemaps, find the best fit for your data.

     - [Infogram](https://infogram.com/) - An intuitive visualization tool that empowers people and teams to create beautiful, engaging, and interactive infographs.

     - [Flourish](https://flourish.studio/) - Beautiful and easy data visualization and storytelling.

     - [Looker Studio (Google Data Studio)](https://datastudio.google.com/) - Turns your data into fully customizable informative reports and dashboards that are easy to read and share.

     - [Microsoft Power BI](https://powerbi.microsoft.com/en-us/) - Power BI is an interactive data visualization software product developed by Microsoft with a primary focus on business intelligence.

     - [Tableau](https://www.tableau.com/) - Helps users visualize and understand their data, transforming the way they use data to solve problems.

        - [Web Data Connectors](https://www.tableau.com/developer/tools/web-data-connector) - Create custom connections to data on the web and make that data available in Tableau.

     - [WordCloud Generator](https://monkeylearn.com/word-cloud) - Display words and phrases based on frequency and relevance. Word clouds provide you with quick and simple visual insights that can lead to more in-depth analyses.



## Artificial Intelligence (AI)

__Artificial Intelligence__ enables digital marketers to work smarter, faster, and more efficiently.



### AI Tools

- __[ChatGPT](https://chat.openai.com/) - Where do I begin? Open AI's Chat GPT has soooo many uses in marketing, but the primary use case is for generating powerful call-to-actions, hooks, and content ideas.__

   - [15 Rules For Crafting Effective GPT Chat Prompts](https://expandi.io/blog/chat-gpt-rules/) - How effective your ChatGPT response is depends entirely on you and the prompts you use.

   - [Awesome ChatGPT](https://github.com/humanloop/awesome-chatgpt) - A curated list of awesome ChatGPT tools, demos, and docs.

   - [ChartGPT](https://www.chartgpt.dev/) - Text to beautiful charts within seconds

   - [How to Use Chat GPT for Marketing](https://medium.com/@luvuyo.mdebuka/how-to-use-chat-gpt-for-marketing-the-ultimate-guide-to-skyrocket-your-campaign-performance-6922b3b515f3) - The ultimate guide to skyrocketing your campaign performance.

- [Claude](https://claude.ai/login) - A next-generation AI assistant for your tasks, no matter the scale.

- [Copy.ai](https://www.copy.ai/) - AI-powered copywriter that generates high-quality copy for your business. This tool is great for generating ideas and/or breaking through inevitable writer blocks.

- [Google Bard](https://bard.google.com/) - Your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.

- [Jasper](https://www.jasper.ai/) - AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.

- [Jounce](https://www.jounce.ai/) - The self proclaimed answer to the overwhelming gap between marketers and copywriters, providing the most advanced AI writing technology to marketers around the globe.

- [PromptPerfect](https://promptperfect.jina.ai/) - A cutting-edge tool designed to streamline prompt engineering by automatically optimizing your prompts for ChatGPT, GPT-3.5, DALL-E 2, StableDiffusion and MidJourney.



### AI Guides & Resources

- [GPTE](https://gpte.ai/) - Discover the latest tools and trends in AI.

- [Learn Prompting](https://learnprompting.org/) - Learn how to use ChatGPT and other AI tools to accomplish your goals using our free and open source curriculum, designed for all skill levels!

- [Prompt Engineering Daily](https://www.neatprompts.com/) - Sharing how to leverage AI prompts and tools to become a marketing and productivity machine at work. They have a fantastic newsletter.

- [Prompt Engineering Guide](https://www.promptingguide.ai) - Guides, papers, lecture, notebooks and resources for prompt engineering.

- [Superhuman](https://www.joinsuperhuman.ai/) - Learn how to leverage AI to boost your productivity and accelerate your career.



## Competitive Intelligence

__Competitive Intelligence__ is all about learning about what your competitors are doing and using that information to help you make good decisions for your own business.

### Competitive Intelligence Tools

- [Crunchbase](https://www.crunchbase.com/) - One of the more acurate prospecting services I've found. Great for intel and market research.

- [Klue](https://klue.com/) - A platform that automates the collection of competitive and market intelligence, streamlines your analysis, and makes it easier to distribute insights and messaging to every team in your organization.

- [Similarweb](https://www.similarweb.com/) - All in one Website analytics competitive traffic intelligence platform. Often used to compare website traffic and performance, analyze strategies & market share acquisition.



### Competitive Intelligence Resources

- [10 Essential Examples of Competitive Intelligence](https://www.crayon.co/blog/top-10-types-competitive-intelligence)



## Content Research

- [Also Asked](https://alsoasked.com/) - A great tool for getting to grips with the breadth of topical research. It unearths troves of data, in an effective and easy to use way.

- [Answer The Public](https://answerthepublic.com/) - Extracts autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking.

- [Explain Paper](https://www.explainpaper.com/) - Use AI to paraphrase and summarize technical documents. This is really helpful during the research phase if you're not quite grasping a topic.

- [Google Trends](https://trends.google.com/trends/) - Explore what the world is searching (on Google).

- [People Also Ask](https://www.neuraltext.com/ai/people-also-ask) - Get dozens of popular questions your audience also asked and discover untapped content opportunities.



## Publishing Platforms

- [Medium](https://medium.com/) - An open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic.

- [Substack](https://substack.com/) - Start a publication that combines a personal website, blog, and email newsletter or podcast. It's fairly minimal in nature, so you don't have to be tech savvy.

- [Wordpress.com](https://wordpress.com) - Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes. Free hosting and support. F S



### Writing Guides

- [Copywriting: The Definitive Guide (2022)](https://backlinko.com/copywriting-guide)

- [How to Write Headlines That Work](https://copyblogger.com/how-to-write-headlines-that-work/)

- [What is Copywriting? Definition & Tips](https://neilpatel.com/blog/ultimate-guide-to-copywriting/)

### Writing Tools

- [Capitalize My Title](https://capitalizemytitle.com/) - Makes title capitalization easy. Automatically capitalize and case convert to Title Case (in AP, APA, Chicago, MLA, BB, AMA), sentence case, UPPERCASE, lowercase, and more.

- [Grammarly](https://www.grammarly.com/) - A cloud-based typing assistant that helps you write mistake-free in Gmail, Facebook, Twitter, LinkedIn, and any other app you use. _Even the free version is fantastic and has helped me catch a few grammatical errors that would have looked messy and unprofessional._

- [Hemmingway Editor](https://hemingwayapp.com/) - Makes your writing bold and clear. It's like a spellchecker, but for style. It makes sure that your reader will focus on your message, not your prose.

- [Lorem Ipsum](https://loremipsum.io/) - A lorem ipsum generator. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

- [Make My Persona](https://www.hubspot.com/make-my-persona) - Create professional, customizable buyer personas in minutes with the help of our intuitive free generator and share the templates with your team.



## Digital Experience Platforms (DXP)



### Testing Platforms

- [Optimizely](https://www.optimizely.com/) - Provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.

### Testing Tools

- [AB testing calculator](https://www.surveymonkey.com/mp/ab-testing-significance-calculator/) - Calculate statistical significance. In the context of AB testing experiments, statistical significance is how likely it is that the difference between your experiment's control version and test version isn't due to error or random chance. This is important to keep in mind any time you are measuring or testing.



## Documentation



### Documentation Platforms

- [Confluence](https://www.atlassian.com/software/confluence) - A remote-friendly team workspace where knowledge and collaboration meet. F S

- [Gitbook](https://www.gitbook.com/) - Makes it easy to research, plan and document products, from start to ship. F S



## Email Marketing



### Email Marketing Services

- [Constant Contact](https://www.constantcontact.com/) - Deliver stunning emails and a whole lot more. Attract new customers and boost sales with their complete, easy-to-use digital marketing suite.

- [Mailchimp](https://mailchimp.com/) - Grow your business on your terms with Mailchimp's All-In-One marketing, automation & email marketing platform.



### Email Marketing Resources

- [CAN-SPAM Act: A Compliance Guide for Business](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business) - Follow these guidelines laid out by the FTC if you'd like to uphold your brand's reputation and be an all-around decent human.

- [The Ultimate Guide to Email Marketing](https://blog.hubspot.com/marketing/email-marketing-guide) - Learn everything you need to know about email marketing; from creating a strategy and building a list to email regulations and tracking results.



## Graphic Design

- __[Adobe Photoshop](https://www.adobe.com/products/photoshop.html) - A powerful image editing software that allows users to manipulate and enhance digital images through a variety of tools and features.__

- [Canva](https://www.canva.com/) - A graphic design platform that allows users to create professional-looking designs easily and quickly, without needing any design experience. It offers a wide range of templates, graphics, and fonts to choose from, making it a great tool for creating social media posts, flyers, presentations, and more.

   - [Canva Color Wheel & Theory](https://www.canva.com/colors/color-wheel/) - Want to know what colors look good together? Canva's Color Wheel makes color combinations easy.

- [Convertio Image Converter](https://convertio.co/image-converter/) - Convert to and from a number of image formats, including those annoying .JFIF and .WEBP formats that certain social networks love to use.  F

- [GIMP](https://www.gimp.org/) - Whether you are a graphic designer, photographer, illustrator, or scientist, GIMP provides you with sophisticated tools to get your job done. You can further enhance your productivity with GIMP thanks to many customization options and 3rd party plugins. F

- [Real Favicon Generator](https://realfavicongenerator.net/) - The ultimate favicon generator. Design your icons platform per platform and make them look great everywhere. Including in Google results pages.



## Industry Newsletters

- [Digital Marketing Must-Knows Newsletter](https://tripledouble.beehiiv.com/) - Sends every Monday. 5 biggest stories. In 60 seconds.

- [The Curious Connector](https://www.linkedin.com/newsletters/the-curious-connector-6953813241747714048/) - A monthly newsletter from Solutions Engineer, Tom Hart. Often discusses AI and has introduced me to tools such as Microsoft PowerToys leading to increased workday efficiency.

- [The Marketing Millennials](https://workweek.com/discover-newsletters/marketing-millennials/) - Zero BS. Just fun, unfiltered, industry insights with the game-changers behind some of the coolest companies from around the globe.

- [TLDR](https://tldr.tech/) - TLDR is a daily newsletter with links and TLDRs of the most interesting stories in startups 🚀, tech 📱, and programming 💻!



## Keyword Research

- Keyword Tools

    - [Extract Text From Image](https://www.editpad.org/tool/extract-text-from-image) - This image to Text Converter uses algorithms to extract text from images, and is a huge timesaver when you find interesting text within an image and would like to check the search volume or copy for later.

    - [Google Ads Keyword Planner](https://ads.google.com/home/tools/keyword-planner/) - You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.  

    - [SearchVolume.io](https://searchvolume.io/) - Get monthly search volume data free. See search volumes for up to 800 keywords at a time.



## Lead Generation (Inbound Marketing)

- [Eloqua Marketing Automation](https://www.oracle.com/cx/marketing/automation/) - Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

- __[HubSpot](https://www.hubspot.com/) - A leading CRM platform with a number of inbound marketing tools.__

   - [Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way](https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht)

- [LeadPages](https://www.leadpages.com/) - A digital lead generation software platform that enables entrepreneurs and marketers to easily publish web sites and landing pages, so they can turn clicks into customers.

- [Unbounce](https://unbounce.com/) - AI-powered landing page builder with smart features that let you create beautiful, high-performing marketing campaigns in just a few minutes.



## Marketing Automation

- [If This Then That (IFTTT)](https://ifttt.com/) - Connect, integrate, and automate. Founded on the belief that every thing tech works better together, IF configured correctly you can automate some otherwise boring marketing and automation tasks.

   - [Getting Started Collection](https://ifttt.com/explore/getting-started-collection) - Some of the most popular Applets to help you get started.

   - [Google Sheets Applets](https://ifttt.com/google_sheets) - Popular Google Sheets workflows & automations.

   - [YouTube Applets](https://ifttt.com/youtube) - Popular YouTube workflows & automations.



## Paid Search

Increase the visibility of a website in search engine results pages (SERPs) by paying for ad placement on specific keywords and search phrases.



### Paid Search Platforms



- [Google Ads](https://ads.google.com/home/) - For whatever matters most, make it easier for potential customers to find your business with Google Ads.

   - [List of Countries and States to Exclude from Google Ads](https://www.kesarlong.com/ppc/list-of-countries-and-states-to-exclude-from-google-ads/) - Exclude countries you don't want to target in your campaigns.

- [Microsoft Ads](https://ads.microsoft.com/) - An often underrated pay-per-click (PPC) advertising system, especially useful in the b2b space or when demographics skew older.



### Click Fraud & Invalid Traffic

- [CHEQ Essentials](https://essentials.cheq.ai/) - Detect and block harmful activity to let your marketing spend and efforts thrive.

- [Lunio](https://lunio.ai/) - Stop fake traffic on all ad platforms. *Interesting because this includes performance max on Google Ads.*

  

### Paid Search Software (SaaS)

- [MarinOne](https://www.marinsoftware.com/solutions/paid-search) - Identify growth opportunities and maximize revenue across Google, Microsoft, Apple Search Ads, and more. Leverage audience, revenue, and contextual data from any source to drive campaign performance and growth.



## Paid Social

__Paid Social__ advertising allows businesses to reach a larger audience than they might be able to through organic social media marketing alone. It also offers more advanced targeting options, allowing businesses to reach specific demographics or target users based on their interests, behaviors, or location.



### Paid Social Platforms

- [Facebook Ads](https://www.facebook.com/business/ads) - Reach out to future customers and fans.

- [Instagram Ads](https://business.instagram.com/advertising) - Advertise your business and reach your next customers with precise targeting and actionable insights.

- [LinkedIn Ads](https://business.linkedin.com/ads) - Reach over 850 million professionals on the world's largest professional network.

- [Reddit for Business](https://www.redditforbusiness.com/) - Find your people where they find community.

- [Snapchat Ads](https://forbusiness.snapchat.com/) - A worldwide community that is deeply engaged, putting you in a perfect position to help you meet your business goals.

- [TikTok Ads](https://getstarted.tiktok.com/tt4b) - Get your business discovered on TikTok.

- [Twitter Ads](https://business.twitter.com/en.html) - Connect with the people at the center of what's happening.



### Paid Social Resources

- [2023 Social Media Image Sizes for All Networks [CHEATSHEET]](https://blog.hootsuite.com/social-media-image-sizes-guide/) - The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.



## Press Releases

- [Cision PRWeb](https://service.prweb.com/) - Reach the right audiences and gain more media visibility with Cision PR Newswire, the industry's largest, most trusted press release distribution network. 

- [Newswire](https://www.newswire.com/) - Delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness.



## Project Management

- __[Asana](https://asana.com/) - Helps you manage projects, focus on what's important, and organize work in one place for seamless collaboration.__

- [Jira](https://www.atlassian.com/software/jira) - Very task management and bug tracking tool used by agile teams.

- [Monday](https://monday.com/) - Boost your team's alignment, efficiency, and productivity by customizing any workflow to fit your needs.

- [Notion](https://www.notion.so/) - A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.

- __[Wrike](https://www.wrike.com/vr/) - All-in-one platform to manage projects, organize work, enhance collaboration and accelerate execution across all departments.__



## Search Engines

A __Search Engine__ works by crawling and indexing a vast amount of content found online. As visitors query for information, the search engine uses algorithms to rank the results by relevance and popularity, and then display them in a list with a brief description for each result. Additional features may include news searches, image and video searches, and maps. SERPs are ever evolving and have become significantly more complex over time.



### Bing

- [Bing](https://www.bing.com/) - Owned by Microsoft. Previously known as: MSN Search, Windows Live Search and later Live Search. 

   - [Bing Webmaster Tools](https://www.bing.com/webmasters/about) - Easy to plug-in API solution that websites can call to notify Bing on content updated, allowing instant crawling, indexing and discovery of your site content.



### Google

- [Google](https://google.com) - Search the world's information, including webpages, images, videos and more.     

     

#### Google Resources

- [Core Web Vitals workflows with Google tools](https://web.dev/vitals-tools/) - The finer points of how to combine Google tools to audit, improve and monitor your website effectively.

- [Google Search Cheet Sheet & Quick Reference](https://quickref.me/google-search.html) - This quick reference cheat sheet lists of Google advanced search operators.

- [Google Search Operators Cheet Sheet (PDF)](https://static.semrush.com/blog/uploads/files/39/12/39121580a18160d3587274faed6323e2.pdf) - Handy list of search operators in pdf format.

- [Refreshed guidelines for site owners](https://developers.google.com/search/blog/2022/10/search-essentials) - The Google Search Essentials make up the core parts of what makes your web-based content (web pages, images, videos, or other publicly-available material that Google finds on the web) eligible to appear and perform well on Google Search. _If I taught a class on SEO, this would be day #1 reading material._

- [Ultimate Google Algorithm Cheat Sheet](https://neilpatel.com/blog/the-ultimate-google-algorithm-cheat-sheet/) - With Google’s algorithm evolving all the time, it’s hard to plan your SEO strategy effectively. Here are some tips to help you hack the Google algorithm.



#### Google Tools 

- [Lighthouse](https://developer.chrome.com/docs/lighthouse/overview/) - An open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.

- [PageSpeed Insights](https://pagespeed.web.dev/) - Make your web pages fast on all devices.

- [Search Console](https://search.google.com/search-console/about) - Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.

   - [Core Web Vitals Chrome Extension](https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma) - Because why make it harder on yourself?



### Search Engines Glossary

- __Crawler__ -  A bot or program that automatically scans web pages with the purpose of collecting information.

- __Index__ - The process of organizing the information collected by crawlers to create a searchable index used by search engines to display relevant results.

- __SERP__ - Search engine results page.



## Search Engine Optimization (SEO)



### SEO Articles

- [How Images Affect SEO: Can Adding a Diagram Really Drive Rankings?](https://www.orbitmedia.com/blog/how-images-improve-seo/)

- [We Analyzed 4M Google Search Results. Here's What We Learned About Organic CTR](https://backlinko.com/google-ctr-stats)



### SEO Guides

- [Moz Whiteboard Fridays](https://moz.com/blog/category/whiteboard-friday) - The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.

   - [22 Smart Google SEO Tips for 2022](https://moz.com/blog/smart-google-seo-tips-2022) - SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!

   - [A Step-by-Step Process for Discovering and Prioritizing the Best Keywords](https://moz.com/blog/discovering-prioritizing-best-keywords-whiteboard-friday) - In this classic Whiteboard Friday, Rand Fishkin dives into an SEO foundation with keyword research.

   - [How to Create 10x Content](https://moz.com/blog/how-to-create-10x-content) - Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. 

   - [How To Create the Right Meta Description](https://yoast.com/meta-descriptions/) - Search engines use meta descriptions in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of a good meta description and how Yoast SEO can help you with it.

- [What Is SEO / Search Engine Optimization?](https://searchengineland.com/guide/what-is-seo) - Get started learning all about SEO from one of the industry's most trusted sources, Search Engine Land. Review basics of search engine optimization, ranking factors & more.



### SEO Resources

- [Google Search ranking updates](https://developers.google.com/search/updates/ranking) - The offical page from Google detailing the the latest ranking updates made to Google Search that are relevant to website owners.

- [MozCast](https://moz.com/mozcast) - A weather report showing turbulence in the Google algorithm over the previous day (or see the 90-day history below). The hotter and stormier the weather, the more Google's rankings changed.

- [Rank Risk Index](https://www.rankranger.com/rank-risk-index) - SERP fluctuations for 10,000+ domains and keywords that RR monitors daily.

- [Semrush Sensor](https://www.semrush.com/sensor/) - Measures volatility in search results, tracking down 20+ categories on mobile and desktop and highlighting possible Google Updates.

- [SEO Periodic Table](https://searchengineland.com/seotable) - Since it first debuted in 2011, Search Engine Land's Periodic Table of SEO Factors has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy.



### SEO Software (Desktop)

- [Screaming Frog SEO Spider](https://www.screamingfrog.co.uk/seo-spider/) - A website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues.

- [Site Analyzer](https://site-analyzer.pro/) - Scan your websites and get detailed information about each page. This tool will help you identify and fix technical SEO errors and is an excellent free alternative to Screaming Frog.

- [Xenu Link Sleuth](https://home.snafu.de/tilman/xenulink.html) - Old but good. Checks web sites for all types of broken links. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

 

### SEO Software (SaaS)

- [Ahrefs](https://ahrefs.com/) - Everything you need to rank higher & get more traffic.

   - [Ahrefs Academy](https://ahrefs.com/academy) - The best tools and data are worth nothing if you don't know how to use them.

   - [Ahrefs: The Definitive Guide](https://backlinko.com/ahrefs-guide) - Everything you need to know about Ahrefs link building and SEO software suite. This guide includes a ton of real examples of Ahrefs in action.

   - [Ahrefs Webmaster Tools](https://ahrefs.com/webmaster-tools) - Improve your website's SEO performance and get more traffic from search. Free for website owners.

- [Moz](https://moz.com/) - Best-in-class SEO software for nearly every situation, from all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.

   - [Moz Academy](https://academy.moz.com/) - Grow your SEO skills with courses on keyword research, backlink analysis, local SEO and more!

   - [DA PA Checker](https://www.dapachecker.org/) - A bulk domain authority checker which allows you to check the Moz domain authority and page authority of up to 20 URLs at once.

- __[Semrush](https://semrush.sjv.io/github-adml) - Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.__

   - [Semrush Academy](https://www.semrush.com/academy/) - Comprised of more than 30 free courses and certification exams — in English, Spanish, and French — that help anyone master new digital marketing skills and enrich their CVs and LinkedIn profiles. 

   - [What is Semrush? A Complete Guide to Semrush Features, Metrics, and Reporting Dashboards](https://databox.com/what-is-semrush) - What's Semrush and which features work best for tracking and improving your search rankings? Here's everything you need to know.

- [SpyFu](https://www.spyfu.com/seo/overview) - Study competitors to help craft your plan by seeing what types of pages link to them. Also great for finding similar sites to keep on your radar and avoid any organic SERP flaws exposed by Google core updates to competition.

- [Ubersuggest](https://neilpatel.com/ubersuggest/) - Allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.



## Skills Training

The digital marketing landscape changes quickly which is why it's important to consistently focus on __Skills Training__ so you don't get left behind.



### Online Courses

- [Class Central](https://www.classcentral.com/) - Find the best courses, wherever they exist. An aggregator of sorts.

- [Coursera](https://www.coursera.org/) - Learn in-demand skills like SEO, SEM, email, content marketing, product promotion and more. Build in-demand marketing skills & get job-ready for entry-level roles in 6 months or less. 🧂

- [HubSpot Academy](https://academy.hubspot.com/) - The worldwide leader in inbound marketing, sales, and customer service/support training.

- [Skillshare](https://www.skillshare.com/) - Skillshare is an online learning platform with thousands of creative courses and classes taught by experts to help you learn new skills.

- [Skillshop (Google)](https://skillshop.exceedlms.com/student/catalog) - The one-stop-shop for every kind of learner who wants to succeed with Google professional tools and solutions. _This is where official Google certifications are issued._

- [Udemy](https://www.udemy.com/) - A leading destination for online courses that empowers you to grow professionally and personally.



## Social Media



### Social Best Practices

- [2023 Social Media Image Sizes for All Networks](https://blog.hootsuite.com/social-media-image-sizes-guide/) - The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

- [How Often to Post to Social Media in 2023](https://blog.hootsuite.com/how-often-to-post-on-social-media/) - The answer to "how often to post to social media" varies by platform. But it will also require some testing on your own accounts.

- [How to Use Hashtags in 2023: A Guide for Every Network](https://blog.hootsuite.com/how-to-use-hashtags/) - Do you know how to use hashtags? How about how not to use hashtags? Read on for all the DOs and DON'Ts before you get started.



### Social Listening

- [Google Alerts](https://www.google.com/alerts) - Monitor the web for interesting new content.

- [SparkToro](https://sparktoro.com/) - Crawls public profiles on social media so you can quickly learn where your audience is and how to reach them.



### Social Management

- [Buffer](https://buffer.com/) - An intuitive and affordable social media management tool for SMBs which offers scheduling, planning, publishing and more.

- [Hootsuite](https://www.hootsuite.com/) - Save time and grow on social with Hootsuite, your all-in-one social media scheduler, manager, and analytics secret weapon.

- __[Oktopost](https://www.oktopost.com/) - Oktopost empowers social media professionals to work at scale and demonstrate business impact.__



### Social Networks

__Social Networks__ geared towards the digital marketer. I'm leaving a number of them off as there are communities everywhere (even on Facebook), in favor of those that are more consistent.

- [LinkedIn](https://www.linkedin.com/) - Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

   - [How to Use Linkedin Events – The Complete 2023 Guide](https://www.theb2bhouse.com/linkedin-events/) - A deep dive into how you can use Linkedin events for your event marketing.

   - [LinkedIn Hashtag Generator](https://www.tucktools.com/linkedin-hashtag-generator) - A fantastic free and lightweight hashtag generator for LinkedIn.

   - [LinkedIn Hashtags List](https://blog.waalaxy.com/en/linkedin-hashtags-list/) - A list of popular LinkedIn hashtags as guidance on how/when to use them.

   - [LinkedIn Headline Generator](https://taplio.com/headline-generator) - A LinkedIn Headline Generator using AI to generate highly engaging LinkedIn headlines to get more profile visits.

   - [LinkedIn Polls – 5 Best Tactics For Boosting Engagement & Growth](https://leaddelta.com/linkedin-polls/)

   - [Social Selling Index](https://www.linkedin.com/sales/ssi) - Free tool from LI measures various branding aspects of your profile.

- [X / Twitter](https://twitter.com/) - The (un)official digital marketing community hangout.

   - [Twitter Hashtag Generator](https://mention.com/en/twitter-hashtag-generator/) - Generate popular hashtags for your tweets to reach a wider audience.



## Spreadsheets

- [Google Sheets](https://www.google.com/sheets/about/) - Create and edit online spreadsheets. Get insights together with secure sharing in real-time and from any device.

   - [40 Essential Google Sheets Tips and Tricks](https://www.lido.app/post/40-essential-google-sheets-tips-tricks-2022-edition) - In this google sheets tips and tricks 2022 edition, find 40 tips and tricks to quickly master Google Sheets.

   - [Google Sheets cheat sheet](https://support.google.com/a/users/answer/9300022?hl=en) - Common tips and syntax definition. On the right navigation you'll find a number of links to additional beginner to advanced tips.

- [Microsoft Excel](https://www.microsoft.com/en-us/microsoft-365/excel) - Enables users to format, organize and calculate data in a spreadsheet.

   - [Analyze Data in Excel](https://support.microsoft.com/en-us/office/analyze-data-in-excel-3223aab8-f543-4fda-85ed-76bb0295ffc4?ui=en-us&rs=en-us&ad=us) - Analyze Data in Excel empowers you to understand your data through natural language queries that allow you to ask questions about your data without having to write complicated formulas. In addition, Analyze Data provides high-level visual summaries, trends, and patterns.



## Stock Media

- [Creative Market](https://creativemarket.com/) - Accelerate your projects with millions of ready-to-use products.

   - [4 Free Weekly Assets](https://creativemarket.com/free-goods) - CM rarely disapoints on their freebies. I find myself usually downloading these the morning they drop.

- [Envato Elements](https://elements.envato.com/) - Cheap subscription service with 11 million+ creative assets.

   - [Monthly Free Files](https://elements.envato.com/free-files) - Get 12 hand-selected files, including fonts, presentations, videos and more.

- [Pexels](https://www.pexels.com/) - Free stock photos, royalty free images & videos shared by creators.

- [Unsplash](https://unsplash.com/) - The internet's source for visuals. Powered by creators everywhere.



## Tag Management

- [Adobe Experience Platform Launch](https://business.adobe.com/products/experience-platform/launch.html) - A next-generation tag management system that unifies your marketing ecosystem. It breaks down silos and bottlenecks by connecting disparate technologies so you can deliver standout digital experiences.

- __[Google Tag Manager](https://tagmanager.google.com/) - Allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.__

- [Tealium](https://tealium.com/) - Tealium iQ enables you to manage tags across all digital touch points, including web sites, mobile apps and online videos all from the same intuitive user interface.



## Technology Stack Intelligence

- [BuiltWith](https://builtwith.com/) - A website profiler, lead generation, competitive analysis and business intelligence tool providing technology adoption, ecommerce data and usage analytics for the internet.

- [W3Techs](https://w3techs.com/) - Provider of information about the usage of various types of technologies on the web.

- [Wappalyzer](https://www.wappalyzer.com/) - Find out the technology stack of any website. Create lists of websites that use certain technologies, with company and contact details. Use our tools for lead generation, market analysis and competitor research.



## URL Management



### Link in Bio

- [About.me](https://about.me/) - Create a page to present who you are and what you do in one link. Professional. Take control and centralize your online presence.

- [Bio.link](https://bio.link/) - The one link for all your links.

- [Direct.me](https://direct.me/) - A completely free bio link tool used by creators and influencers.

- [Linktree](https://linktr.ee/) - Link to everything you create, share and sell online. All from the one bio link.

- [Solo.to](https://solo.to/) - Share and cross promote your links, music, videos, social media, and more on one page.



### QR Codes

__QR (Quick Response) Codes__ are two-dimensional code originally intended for the automotive industry. While the tech lay dormant for a number of years, due to solid error correction and the rise of mobile phones the use cases spiked and QR codes are now frequently utilized across numerous industries, including marketing.

- [Adobe QR Code Generator](https://express.adobe.com/tools/qr-code-generator/) - Make a QR code for free that you can use in your branding, marketing, and more to easily direct customers to your website.

- [QR Code Generator](https://www.qr-code-generator.com/) - A QR code generator powered by Bitly. It contains all of the features you would expect.

- [QR Code Monkey](https://www.qrcode-monkey.com/) - Create custom QR Codes with Logo, Color and Design for free. This QR Code Maker offers free vector formats for better print quality.



### URL Shorteners

__URL shorteners__, also known as a link shorteners, are services designed to turn long and complicated URLs into shorter, easier to type and more memorable URLs. These services are not to be underestimated and can have a dramatic impact on your marketing efforts- especially when branded and/or customized. (ex. example.to/short versus www.example.com/articles/howto/how-to-shorten-a-url/)

- [Bitly](https://bitly.com/) - Build links that are more readable, trustworthy and likely to be clicked.

- [TinyURL](https://tinyurl.com/) - The original URL shortener that shortens your unwieldly links into more manageable and useable URLs. 



## Version Control

- [Bitbucket](https://bitbucket.org/product) - Git-based code and CI/CD tool optimized for teams using Jira.

- [Git](https://git-scm.com/) - A free and open source distributed version control system designed to handle everything from small to very large projects with speed and efficiency.

- [GitHub](https://github.com/) - A code hosting platform for version control and collaboration. It lets you and others work together on projects from anywhere. ___You Are Here. :)___

   - [GitHub Cheat Sheet](https://github.com/tiimgreen/github-cheat-sheet) - A collection of cool hidden and not so hidden features of Git and GitHub.

   - [GitHub Emoji Cheat Sheet](https://github.com/ikatyang/emoji-cheat-sheet) - A markdown version emoji cheat sheet.



## Video Sharing

- [YouTube](https://www.youtube.com/) - Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world.

   - [TubeBuddy](https://www.tubebuddy.com/) - Helps you find high-performing, searchable video topics, and then craft the perfect titles and tags. 

   - [YouTube Player Demo/Generator](https://developers.google.com/youtube/youtube_player_demo) - This page demonstrates the YouTube Player API's functions and generates embed code based on your specifications.

- [Vimeo](https://vimeo.com/) - An all-in-one video platform turns your ideas into action. Make, manage, and share videos and virtual events that move your audience.

- [Wistia](https://wistia.com/) - Highly brandable and embeddable video platform for business.



## Web Design

Good __web design__ is important because it helps visitors to a website find the information they need quickly and easily, and it can also improve a website's performance by making it easier for search engines to index and rank the site. Overall, web design is a critical component of creating a successful and effective online presence.



- __Components & Frameworks__ -

Using components and frameworks can help web designers and developers save time and improve the quality of their work. They can also make it easier to maintain and update a website over time. Additionally, because these pre-built components and frameworks have been tested and optimized by many developers, they can help to ensure that the website is fast, responsive, and easy to use.

    - [Bootstrap](https://getbootstrap.com/) - A powerful, extensible, and feature-packed frontend toolkit. Build and customize with Sass, utilize prebuilt grid system and components, and bring projects to life.

    - [Favicon.io](https://favicon.io/) - Quickly generate your favicon from text, image, or choose from hundreds of emojis.

    - [Figma](https://www.figma.com/) - A design platform for teams who build products together. Born on the Web, Figma helps the entire product team create, test, and ship better designs, faster. Very collaborative and likely the most well-known SaaS in it's category. 

    - [Font Awesome](https://fontawesome.com/) - One of the internet's primary icon library and toolkits, used by millions of designers, developers, and content creators.

    - [Google Fonts](https://fonts.google.com/) - A robust catalog of open-source fonts and icons, making it easy to integrate expressive type and icons seamlessly into your design.

       - [12 Best Google Fonts for Websites](https://www.elegantthemes.com/blog/design/best-google-fonts) - Includes best practices.

    - [Google Material Symbols](https://fonts.google.com/icons) -  Icon collection consolidating over 2,500 glyphs in a single font file with a wide range of design variants.

    - [HTML5up](https://html5up.net/) - Responsive HTML5 and CSS3 site templates designed by [@ajlkn](https://twitter.com/ajlkn).

    - [Octopus.do](https://octopus.do/) - A visual sitemap builder and website planner with lo-fi wireframes.

    - [Shoelace](https://shoelace.style/) - A forward-thinking library of web components.

    - [W3.CSS](https://www.w3schools.com/w3css/default.asp) - A quality alternative to Bootstrap. W3.CSS claims to be smaller, faster and easier to use.

    - [Wired Elements](https://wiredjs.com/) - A series of basic UI Elements that have a hand drawn look. These can be used for wireframes, mockups, or just the fun hand-drawn look.



- __Markup Languages__ -

Computer languages that consists of keywords, names, or tags that help format the overall view of a page and the data it contains. Typical examples of markup languages you will encounter are HTML and XML.

    - CSS

      - [Easing Gradients](https://larsenwork.com/easing-gradients/) - Supercharge your gradients with non-linear color mix and custom color spaces.

      - [Fancy Border Radius](https://9elements.github.io/fancy-border-radius/) - A visualized border radius generator which utilizes eight values specifying border radius in CSS to build organic looking shapes. 

      - [Smooth Shadows](https://shadows.brumm.af/) - A smooth shadow CSS generator.

      - [The CSS Handbook: A Handy Guide to CSS for Developers](https://www.freecodecamp.org/news/the-css-handbook-a-handy-guide-to-css-for-developers-b56695917d11/) 

    - HTML

      - [HTML For Beginners The Easy Way: Start Learning HTML & CSS Today](https://html.com/)

      - [Structuring the web with HTML](https://developer.mozilla.org/en-US/docs/Learn/HTML)

      - [The Ultimate Guide to HTML for Beginners: How to Write, Learn & Use It](https://blog.hubspot.com/website/html)

      - [W3Schools HTML Tutorial](https://www.w3schools.com/html/)

    - XML

       - [XML Tutorial for Beginners](https://www.guru99.com/xml-tutorials.html)



## Web Development



### Code Editors

- [Atom](https://atom.io/) - A hackable text editor for the 21st Century.

- [Notepad++](https://notepad-plus-plus.org/) - A free (as in “free speech” and also as in “free beer”) source code editor and Notepad replacement that supports several languages.

- [Sublime Text](https://www.sublimetext.com/) - A sophisticated text editor for code, markup and prose. You'll love the slick user interface, extraordinary features and amazing performance.

- __[Visual Studio Code](https://code.visualstudio.com/) - A code editor redefined and optimized for building and debugging modern web and cloud applications.__



### Content Management Systems

- [Wordpress](https://wordpress.org/) - Create a place for your business, your interests, or anything else—with the open source platform that powers the web.

   - [Plugins](https://wordpress.org/plugins/) - Extend your Wordpress experience with thousands of plugins at your fingertips.

      - [WooCommerce](https://woocommerce.com/) - The defacto ecommerce solution of choice for Wordpress. 

         - [WooCommerce Shortcodes: A Comprehensive Guide](https://www.cloudways.com/blog/woocommerce-shortcodes/) - Learn how to use WooCommerce shortcodes to customize your WooCommerce store. _Super helpful_.

      - [Yoast](https://yoast.com/wordpress/plugins/seo/) - Yoast helps you with your website's search engine optimization, with our internationally loved software and our online SEO courses.  

    - [Themes](https://wordpress.org/themes/) - Find the perfect theme for your WordPress website. Choose from thousands of stunning designs with a wide variety of features and customization options.

       - [Divi](https://www.elegantthemes.com/gallery/divi/) - Not just another Wordpress theme. This is a complete design framework that allows you to design and customize every part of your website from the ground up. 

          - [Divi Marketplace](https://www.elegantthemes.com/marketplace/) - Divi child themes, extensions and layouts for sale by the community.

          - [Elegant Themes Blog](https://www.elegantthemes.com/blog/) - A great resource for Divi guides, hacks, and tutorials.

       - [Elementor](https://elementor.com/features/wordpress/) - Elementor is the platform web creators choose to build professional WordPress websites, grow their skills, and build their business.

  

### Programming Languages

__Programming languages__ that are commonly used in front-end web design and back-end web development.

- JavaScript

  - Angular

  - jQuery

  - [Node.js](https://nodejs.org/en) - An open-source, cross-platform JavaScript runtime environment.

  - React

  - Vue

  - Other

    - [Paper.js](http://paperjs.org/) - The swiss army knife of vector graphics scripting.

    - [Three.js](https://threejs.org/) - A popular 3d JavaScript library.

    - [Vanta.js](https://www.vantajs.com/) - Animated website backgrounds in a few lines of code. _It's a little bit more complicated than that, but very neat!_

       - [Vanta.js + HTML5up Template](https://paulbradish.github.io/html5up-vantajs/) - Demo of a vanta.js + html5/css3 + three.js template I configured to help users get off the ground quickly.

 - Python

 - Ruby

 - SQL

   - [Lost at SQL](https://lost-at-sql.therobinlord.com/) -  A SQL learning game designed to help you pick up basic SQL skills so that you can use queries to get information. 

 - TypeScript



## Web Performance

- [Cloudflare](https://www.cloudflare.com/) - A global network designed to make everything you connect to the Internet secure, private, fast, and reliable. _Great to improve the performance and security of your website._

- [Google Developers](https://developers.google.com/speed) - Tools and information to help you build high-performance websites.

- [Prerender](https://prerender.io/) - Get higher rankings by serving crawlers a static HTML version of your JavaScript website, without compromising your customers' experience.



---



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