https://github.com/pimcore/personalization-bundle
Personalization community bundle provides personalization features such as behavioral targeting, visitor profiling and personalized content for Pimcore.
https://github.com/pimcore/personalization-bundle
Last synced: about 1 year ago
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Personalization community bundle provides personalization features such as behavioral targeting, visitor profiling and personalized content for Pimcore.
- Host: GitHub
- URL: https://github.com/pimcore/personalization-bundle
- Owner: pimcore
- License: other
- Created: 2023-03-31T07:21:42.000Z (about 3 years ago)
- Default Branch: 2.x
- Last Pushed: 2025-05-08T08:25:12.000Z (about 1 year ago)
- Last Synced: 2025-05-08T08:38:13.430Z (about 1 year ago)
- Language: PHP
- Homepage: https://pimcore.com/docs/platform/Targeting/
- Size: 3.17 MB
- Stars: 3
- Watchers: 10
- Forks: 9
- Open Issues: 4
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Metadata Files:
- Readme: README.md
- License: LICENSE.md
- Security: SECURITY.md
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README
# Behavioral Targeting and Personalization
Pimcore provides a very powerful integrated behavioral targeting and personalization engine. With this toolkit, it is possible to profile visitors based on their behavior, assign target groups to them and provide personalized content to
these target groups. This makes it possible to show your customers contextual, relevant, and personalized content.
Before starting with Personalization you should know about the following Pimcore concepts:
* [Target Group](./doc/01_Usage/01_Concepts.md#target-group)
* [Global Targeting Rule](./doc/01_Usage/01_Concepts.md#global-targeting-rule)
* [Personalized Document Content](./doc/01_Usage/01_Concepts.md#personalized-document-content)
After reading everything about the base concepts, you are
[ready to get started with personalizing content](./doc/01_Usage/03_How_to_Personalize_Content/README.md).
> For details on how to extend Pimcore's targeting engine and use targeting information in custom modules
> see our [Dev Docs](./doc/02_Development_Documentation/README.md)
## Features in a Nutshell
- Add behavioral targeting and personalization to Pimcore.
- Allow defining target groups.
- Set up visitor profiling with rules based on their behavior.
- Allow creating personalized versions of documents for defined target groups.
- Deliver personalized content to target groups.
## Documentation Overview
#### Usage Documentation
* [Pimcore Concepts for Personalization](./doc/01_Usage/01_Concepts.md)
* [How to Personalize Content](./doc/01_Usage/03_How_to_Personalize_Content/README.md)
* [Define Target Groups](./doc/01_Usage/03_How_to_Personalize_Content/01_Define_Target_Groups.md)
* [Setup Visitor Profiling](./doc/01_Usage/03_How_to_Personalize_Content/03_Visitor_Profiling.md)
* [Create Personalized Content](./doc/01_Usage/03_How_to_Personalize_Content/05_Create_Personalized_Content.md)
* [Deliver Personalized Content](./doc/01_Usage/03_How_to_Personalize_Content/07_Deliver_Personalized_Content_and_Debug.md)
* [Examples for Personalization and Targeting](./doc/01_Usage/05_Examples/README.md)
#### Development Documentation
* [Installation](./doc/00_Installation/README.md)
* [Setup and Basic Concepts](./doc/02_Development_Documentation/README.md)
* [Visitor Info](./doc/02_Development_Documentation/01_Visitor_Info.md)
* [Conditions](./doc/02_Development_Documentation/03_Conditions.md)
* [Data Providers](./doc/02_Development_Documentation/05_Data_Providers.md)
* [Action Handler](./doc/02_Development_Documentation/07_Action_Handlers.md)
* [Targeting Storage](./doc/02_Development_Documentation/09_Targeting_Storage.md)
* [Frontend JavaScript](./doc/02_Development_Documentation/11_Frontend_Javascript.md)