https://github.com/pinterest/ss-gtm-template
This is a repository to implement the Google Tag Manager server-side tag template for Pinterest Conversions API to be deployed into Google Community Template Gallery.
https://github.com/pinterest/ss-gtm-template
conversion google-tag-manager google-tag-manager-server-side pinterest-api tagging tagging-tool
Last synced: 4 months ago
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This is a repository to implement the Google Tag Manager server-side tag template for Pinterest Conversions API to be deployed into Google Community Template Gallery.
- Host: GitHub
- URL: https://github.com/pinterest/ss-gtm-template
- Owner: pinterest
- License: apache-2.0
- Created: 2022-10-18T14:05:34.000Z (over 3 years ago)
- Default Branch: main
- Last Pushed: 2025-11-13T22:21:04.000Z (7 months ago)
- Last Synced: 2025-11-14T00:21:32.409Z (7 months ago)
- Topics: conversion, google-tag-manager, google-tag-manager-server-side, pinterest-api, tagging, tagging-tool
- Language: Smarty
- Homepage:
- Size: 206 KB
- Stars: 5
- Watchers: 2
- Forks: 3
- Open Issues: 7
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Metadata Files:
- Readme: README.md
- License: LICENSE
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README
# Pinterest Conversions API Tag
This is a Google Tag Manager server-side tag template (running on a server container) that reads the standard event schema that’s sent from the client (running on a web container). It then converts events to the appropriate schema and sends them to the [Pinterest Conversions API](https://help.pinterest.com/en/business/article/the-pinterest-api-for-conversions). This Tag supports the below client:
* [GA4 Client](https://developers.google.com/tag-manager/serverside/send-data#server-side_client_configuration)
# Documentation
Please see the documentation [here](https://developers.pinterest.com/docs/conversions/3rd-party-api-integrations/#Google%20Tag%20Manager%20Server-side%20Tagging).
# License
Pinterest Conversions API Tag is licensed under LICENSE file in the root directory of this source tree.