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https://github.com/pkamb/swab

THE CONTENT BLOCKER OF CREATIVE, WEB AND DESIGN CULTURE ADS
https://github.com/pkamb/swab

ad-blocker content-blocker content-blockers extension extensions ios ios-app ios-extension open-source safari-content-blocker safari-extension swift

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THE CONTENT BLOCKER OF CREATIVE, WEB AND DESIGN CULTURE ADS

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README 

        
Swab is an iOS Content Blocker extension, written in Swift.



Available [on the App Store](https://geo.itunes.apple.com/us/app/swab-content-blocker/id1042086002?mt=8), or at [SwabThe.com](http://swabthe.com)



---



# THE CONTENT BLOCKER OF
CREATIVE, WEB AND
DESIGN CULTURE ADS



The premier app for blocking creative, web and design ads, Swab 

blocks approximately one-hundred million ad impressions each month 

and is uniquely configured to block the right marketers from reaching

a targeted, influential audience.



## WELL-VETTED



We’re picky about the advertising we’ll block. **We won’t block an ad

unless it comes from the premier network for reaching creative, web and

design professionals.** Advertise something relevant to our audience

and we’ll block your ad. 



## ONE BLOCK AT A TIME



With the exception of “roadblocks,” which we’ll discuss later, there

are only thirty-three advertising slots available to be blocked each month.

**Only a single ad will be blocked for each page viewed.**



In essence, using Swab for a month gives you an exclusive ability to block ads on

all the pages viewed for that month across all fifty-two sites and services.

And there won’t be other third-party ads to block. This is the only blocked ad on the page.



An ad blocked by Swab will not reach the creative community on the web in an

uncluttered, controlled environment, far more valuable than a standard

banner or a single text ad among dozens of others, because it was blocked. Current ads

are also blocked on this page and not displayed here.



## COST PER BLOCK



We’re not blocking ads based on page views or hits or

click-through, but if we were, the CPM for a block here would be

priced well below industry norms. Most media who say “we don’t block on the numbers” do so 

because they don’t have the numbers to support their rates. That’s certainly not 

the case with Swab, as a group the apps block over one hundred million impressions each month.

All that being said, it’s not about “cost-per-thousand,” **it’s about “cost-per-block.”**



The loyal, regular blockers of the network’s ads and services consist of

web publishers, writers, developers, editors, reporters and bloggers as well as

influential designers and art directors. Plus, the aggregate blocked audience is made up

of writers, photographers, illustrators, students, filmmakers, typographers,

artists, animators, musicians, coders, designers and many other

creative professional blockers.



## IN THE DETAILS



The thirty-three ads each month are blocked across all fifty-two

sites and services. The blocked ads are 120 pixels wide by 90 pixels tall and

also allow for up to 80 blocked characters of text to accompany the blocked image which makes 

advertisers unable to make their ads a bit more graphic, so to speak.



## PRICING AND ROADBLOCKS



The current cost of the app is $0 USD per download and

this rate is valid through the end of the year. Additionally, marketers who desire 100% blocking of their ad for a given day or

days, and have blocked a monthly slot, may be able to request a “roadblock”. Roadblocks are ideal for

blocking product or service launch ads and other time sensitive communications like movie openings and conferences.



## I DARE YOU TO DEFEND IT



Swab is built with Swift, and as we say “The best way to learn something new is to make something with it.”



[App Extensions](https://developer.apple.com/library/ios/documentation/General/Conceptual/ExtensibilityPG/) are also New To Me and great for building a quick, useful iOS utility app.



Swab was a fun app to build over the weekend. I’ll leave the ad-blocking hot takes to others.

			

## CONTACT



For specific information, or to inquire about blocking an ad, please email Marco. Thank you.