https://github.com/pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://github.com/pymc-labs/pymc-marketing

btyd buy-till-you-die clv customer-lifetime-value data-science marketing media-mix-modeling mmm python

Last synced: about 2 months ago
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Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

• Host: GitHub
• URL: https://github.com/pymc-labs/pymc-marketing
• Owner: pymc-labs
• License: apache-2.0
• Created: 2022-03-07T15:11:28.000Z (over 2 years ago)
• Default Branch: main
• Last Pushed: 2024-05-11T19:19:53.000Z (4 months ago)
• Last Synced: 2024-05-12T00:03:57.814Z (4 months ago)
• Topics: btyd, buy-till-you-die, clv, customer-lifetime-value, data-science, marketing, media-mix-modeling, mmm, python
• Language: Python
• Homepage: https://www.pymc-marketing.io/
• Size: 221 MB
• Stars: 531
• Watchers: 22
• Forks: 110
• Open Issues: 138
• Metadata Files:
  • Readme: README.md
  • Contributing: CONTRIBUTING.md
  • License: LICENSE

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