https://github.com/pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
https://github.com/pymc-labs/pymc-marketing

btyd buy-till-you-die clv customer-lifetime-value data-science marketing marketing-mix-modeling media-mix-modeling mmm python

Last synced: 20 days ago
JSON representation

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

• Host: GitHub
• URL: https://github.com/pymc-labs/pymc-marketing
• Owner: pymc-labs
• License: apache-2.0
• Created: 2022-03-07T15:11:28.000Z (about 3 years ago)
• Default Branch: main
• Last Pushed: 2025-03-26T12:39:32.000Z (20 days ago)
• Last Synced: 2025-03-26T13:39:28.060Z (20 days ago)
• Topics: btyd, buy-till-you-die, clv, customer-lifetime-value, data-science, marketing, marketing-mix-modeling, media-mix-modeling, mmm, python
• Language: Python
• Homepage: https://www.pymc-marketing.io/
• Size: 989 MB
• Stars: 804
• Watchers: 33
• Forks: 252
• Open Issues: 295
• Metadata Files:
  • Readme: README.md
  • Contributing: CONTRIBUTING.md
  • License: LICENSE

Awesome Lists containing this project

• awesome-marketing-machine-learning - pymc-marketing - labs/pymc-marketing.svg?style=social) (Media / Marketing Mix Models)