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https://github.com/rkschroeder/portfolio

This repository contains my portfolio of data science projects.
https://github.com/rkschroeder/portfolio

matplotlib numpy pandas sckit-learn seaborn

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This repository contains my portfolio of data science projects.

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# Project

1. **[Customer Relationship Prediction](https://github.com/rkschroeder/Portfolio/tree/main/Customer_Relationship_Prediction)**
- Goal: Improve customer retention and increase product sales
- Task: Predict churn, appetency, and upselling to enable targeted marketing strategies
- Challenges: Heterogeneous data, imbalanced classes, and noisy data
- Action:
- Implemented frequency encoding to handle categorical features
- Applied an undersampling technique to address class imbalance
- Employed `Random Forest` and `Logistic Regression` for prediction tasks
- Results: `Random Forest` outperformed `Logistic Regression` in terms of ROC AUC score for Upselling and Appetency prediction tasks, while performance for Churn prediction was similar between the two models.
- Tools: Python (`Matplotlib`, `NumPy`, `Pandas`, `Seaborn`, `scikit-learn`)