https://github.com/roma-glushko/jackdaoud-marketing-analysis
https://github.com/roma-glushko/jackdaoud-marketing-analysis
Last synced: 8 months ago
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- Host: GitHub
- URL: https://github.com/roma-glushko/jackdaoud-marketing-analysis
- Owner: roma-glushko
- Created: 2021-01-06T09:50:57.000Z (almost 5 years ago)
- Default Branch: master
- Last Pushed: 2021-07-21T08:27:20.000Z (over 4 years ago)
- Last Synced: 2025-02-12T11:53:51.863Z (9 months ago)
- Language: Jupyter Notebook
- Size: 4.83 MB
- Stars: 1
- Watchers: 3
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: readme.md
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README
# Marketing Analytics
We are a marketing analyst team and we've been told by the CMO that recent marketing campaigns have not been as effective as they were expected to be. We need to analyze the dataset to understand this problem and propose data-driven solutions.
## Dataset
This data set was provided to students for their final project in order to test their statistical analysis skills as part of a MSc. in Business Analytics.
Kaggle Dataset: https://www.kaggle.com/jackdaoud/marketing-data