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https://github.com/saminegash/ab-testing-machine-learning-repo

machine learning, AB hypothesis testing, python statistical modeling, python, linear regression, Decision Trees,
https://github.com/saminegash/ab-testing-machine-learning-repo

Last synced: 3 days ago
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machine learning, AB hypothesis testing, python statistical modeling, python, linear regression, Decision Trees,

Host: GitHub
URL: https://github.com/saminegash/ab-testing-machine-learning-repo
Owner: saminegash
Created: 2020-08-11T07:31:01.000Z (over 4 years ago)
Default Branch: master
Last Pushed: 2020-08-16T20:03:42.000Z (about 4 years ago)
Last Synced: 2024-06-29T13:29:27.626Z (5 months ago)
Language: Jupyter Notebook
Size: 9.93 MB
Stars: 0
Watchers: 1
Forks: 0
Open Issues: 0
Metadata Files:
- Readme: README.md

Awesome Lists containing this project

README

# A/B Hypothesis Testing: Ad campaign performance

#### My Jouney with 10 Academy Week2 Challenge

> Business objective

An advertising company is running an online ad for a client with the intention of increasing brand awareness. The advertiser company earns money by charging the client based on user engagements with the ad it designed and serves via different platforms. To increase its market competitiveness, the advertising company provides a further service that quantifies the increase in brand awareness as a result of the ads it shows to online users. The main objective of this project is to test if the ads that the advertising company runs resulted in a significant lift in brand awareness.

# Outline and Objective of the Project

> Studying and understanding AB Testing
> Building an Ad Campaign Performance using AB hypothesis testing and Machine learning.

## License

[![License](http://img.shields.io/:license-mit-blue.svg?style=flat-square)](http://badges.mit-license.org)