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https://github.com/sayande01/customer_segmentation_using_k_means

Created a customer segmentation project using K-Means clustering to categorize customers into distinct groups based on purchasing behavior and demographics. Implemented data preprocessing, clustering, and visualization to uncover patterns and tailor marketing strategies for targeted customer engagement.
https://github.com/sayande01/customer_segmentation_using_k_means

k-means-clustering

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Created a customer segmentation project using K-Means clustering to categorize customers into distinct groups based on purchasing behavior and demographics. Implemented data preprocessing, clustering, and visualization to uncover patterns and tailor marketing strategies for targeted customer engagement.

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# Customer_Segmentation_using_K_Means