https://github.com/shrutiijoshi/e-commerce
The dataset contains various attributes related to orders, customers, and products, providing a comprehensive view of the sales process.
https://github.com/shrutiijoshi/e-commerce
analysis data-visualization tableau-public visualization
Last synced: 6 months ago
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The dataset contains various attributes related to orders, customers, and products, providing a comprehensive view of the sales process.
- Host: GitHub
- URL: https://github.com/shrutiijoshi/e-commerce
- Owner: Shrutiijoshi
- Created: 2025-02-02T05:09:17.000Z (over 1 year ago)
- Default Branch: main
- Last Pushed: 2025-02-07T13:22:51.000Z (over 1 year ago)
- Last Synced: 2025-03-28T20:44:30.484Z (about 1 year ago)
- Topics: analysis, data-visualization, tableau-public, visualization
- Homepage:
- Size: 19.8 MB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# E-commerce Data Analysis
The dataset contains various attributes related to orders, customers, and products, providing a comprehensive view of the sales process.
## Project Overview :
This project focuses on analyzing e-commerce order data to identify patterns, trends, and insights related to customer purchases, sales performance, and profitability. The dataset contains various attributes related to orders, customers, and products, providing a comprehensive view of the sales process.
## Objectives :
The primary objectives of this analysis are:
- Understanding customer purchasing patterns.
- Identifying top-performing products and categories.
- Analyzing sales trends across different regions and markets.
- Evaluating the impact of discounts on profitability.
- Extracting insights into customer segmentation and behavior.
## Tools used :
- **Tableau** for data visualization and analysis
- **Excel** for initial data cleaning and exploration
## Insights
1. **Sales Performance** :
- Total Sales: 6.5M
- Latest Year Sales: 2.2M
- Sales Growth: +23.8% from the previous year.
- Total Profit: 1.07M
- Latest Year Profit: 279.9K
- Profit Growth: -12.2% from the previous year.
2. **Growth Trends** :
- Sales Growth consistently surpasses the 20% annual target.
- Quantity sold grew steadily, indicating strong demand growth (+24.2% in 2023).
3. **Customer Segmentation** :
- Corporate Segment contributes 58.93% of total sales.
- Consumer Segment contributes 32.94%, while Self-Employed accounts for 8.13%.
- Corporate Segment exceeds the 30% target, making it a key focus for growth.
4. **Product & Category Performance** :
- Body care accounts for ~50% of total sales, making it the top category.
- Face care records the lowest sales (6.84%).
5. **Regional & Market Insights** :
- Asia Pacific leads in sales, followed by Europe and USCA.
- Africa falls below the 400K target, requiring strategic focus.
- Profitability varies significantly across regions, requiring region-specific strategies.
6. **Best-Selling Products** :
- Top-selling product is 'Herbal Essences Bio'.
- Other bestsellers include various jewelry and accessories like 'Sterling Wave Earrings' and 'Golden Blaze Necklace'.
## Dashboard Review :
