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https://github.com/simoun-asmar/traveltide-project

A data-driven project for segmenting TravelTide users to design tailored rewards. Includes SQL queries, processed CSV files, clustering analysis, and presentation slides. Highlights how data insights drive user engagement and reward strategies.
https://github.com/simoun-asmar/traveltide-project

Last synced: 17 days ago
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Host: GitHub
URL: https://github.com/simoun-asmar/traveltide-project
Owner: simoun-asmar
Created: 2024-11-25T16:50:53.000Z (2 months ago)
Default Branch: main
Last Pushed: 2024-11-25T17:43:27.000Z (2 months ago)
Last Synced: 2024-11-25T17:44:22.359Z (2 months ago)
Size: 0 Bytes
Stars: 0
Watchers: 1
Forks: 0
Open Issues: 0
Metadata Files:
- Readme: README.md

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README

# TravelTide Segmentation Project

Welcome to the **TravelTide Segmentation Project**—a journey into understanding user behaviors and unlocking actionable insights. This project is designed to identify distinct customer segments and craft tailored strategies to boost engagement, loyalty, and overall user satisfaction.

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## ✨ What’s Inside?
This project brings together:
- A detailed exploration of user demographics, behaviors, and spending patterns.
- Data-driven segmentation using **K-Means Clustering** to uncover unique user groups.
- Personalized engagement strategies crafted for each segment.

Every step is rooted in data analysis, visualization, and actionable insights to meet real-world challenges.

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## 🚀 Let’s Get Started!
The first step begins with the foundation of this project: the **Data Folder**.
Click here to dive in: [Data Folder](./Data/)

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Thank you for exploring this project, and I look forward to hearing your thoughts!