https://github.com/smoothex/awt-interactive-display-ads
A system for creating, storing, allocating and displaying interactive ads alongside linear broadcast TV signal
https://github.com/smoothex/awt-interactive-display-ads
advertising hbbtv ott vast
Last synced: 2 months ago
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A system for creating, storing, allocating and displaying interactive ads alongside linear broadcast TV signal
- Host: GitHub
- URL: https://github.com/smoothex/awt-interactive-display-ads
- Owner: Smoothex
- Created: 2022-12-13T19:19:23.000Z (over 2 years ago)
- Default Branch: main
- Last Pushed: 2023-03-05T13:47:28.000Z (about 2 years ago)
- Last Synced: 2025-01-13T12:48:34.305Z (4 months ago)
- Topics: advertising, hbbtv, ott, vast
- Language: TypeScript
- Homepage:
- Size: 1.61 MB
- Stars: 2
- Watchers: 2
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
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README
# Interactive Display Ads - System overview
## Topic
HbbTV enables the utilization of broadband delivered video, apps and further provides the basis for targeted advertising and content personalization along linear broadcast TV. Besides video advertising, display ads in the form of interactive banner, fullscreen overlays or even more enhanced formats are a very effective way to monetize content and increase user engagement via HbbTV. The scope is to implement display ad SDK allowing the integration of banner based ads with HbbTV applications.
For more information on running the components, please refer to the specific README.md file.
## Demo
To see how the system works and how the separate components come together, take a look at our [demo](https://youtu.be/6DDS__9ic0c).