https://github.com/ssreeramj/market-mix-modeling-practice

Marketing mix modelling practice notebooks
https://github.com/ssreeramj/market-mix-modeling-practice

Last synced: 23 days ago
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Marketing mix modelling practice notebooks

• Host: GitHub
• URL: https://github.com/ssreeramj/market-mix-modeling-practice
• Owner: ssreeramj
• Created: 2024-05-17T15:24:26.000Z (8 months ago)
• Default Branch: main
• Last Pushed: 2024-06-21T13:19:54.000Z (7 months ago)
• Last Synced: 2024-06-22T05:55:31.806Z (7 months ago)
• Language: Jupyter Notebook
• Homepage:
• Size: 431 KB
• Stars: 0
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

        
# Market Mix Modelling

## Resources

[Analyst's guide to MMM](https://facebookexperimental.github.io/Robyn/docs/analysts-guide-to-MMM)

## Notes

### What is MMM?

MMM is a statistical technique that aims to quantify the incremental sales impact and ROI from marketing and non-marketing activities.