https://github.com/stape-io/activecampaign-tag
ActiveCampaign Tag for Google Tag Manager Server Side
https://github.com/stape-io/activecampaign-tag
activecampaign activecampaign-api gtm gtm-custom-template gtm-server-side stape
Last synced: 4 months ago
JSON representation
ActiveCampaign Tag for Google Tag Manager Server Side
- Host: GitHub
- URL: https://github.com/stape-io/activecampaign-tag
- Owner: stape-io
- License: apache-2.0
- Created: 2021-04-04T13:40:51.000Z (about 5 years ago)
- Default Branch: main
- Last Pushed: 2025-09-29T12:27:35.000Z (9 months ago)
- Last Synced: 2025-12-17T06:18:58.123Z (6 months ago)
- Topics: activecampaign, activecampaign-api, gtm, gtm-custom-template, gtm-server-side, stape
- Language: Smarty
- Homepage: https://stape.io/how-to-integrate-activecampaign-with-the-website-using-google-tag-manager-server-container/
- Size: 54.7 KB
- Stars: 4
- Watchers: 5
- Forks: 6
- Open Issues: 1
-
Metadata Files:
- Readme: README.md
- License: LICENSE
Awesome Lists containing this project
README
# ActiveCampaign tag for Google Tag Manager Server Side
The **ActiveCampaign tag for the Google Tag Manager server container** allows you to integrate your website with ActiveCampaign by sending event and user data directly to the ActiveCampaign API.
This server-to-server integration helps improve data accuracy and security by communicating directly with ActiveCampaign from your server, bypassing client-side tracking limitations.
## Features
The tag supports three main actions:
- Track event
- Create or update contact
- Create or update contact and track event
## How to use
1. Add the **ActiveCampaign Tag** to your GTM Server container from the Template Gallery.
2. Create a new tag and select the **Action** you want to perform (e.g., "Create or update contact and track event").
3. Provide the necessary information depending on the action being tracked (**ActiveCampaign API URL**, **API Key**, **Event Key**, **Actid** etc.).
4. Map the required fields, such as **Email** for contacts and **Event Name** for events.
5. Configure additional user or event data as needed.
6. Set up a trigger to fire the tag on the relevant server-side event (e.g., a `purchase` or `generate_lead` event).
## Useful Resources
- [How to integrate ActiveCampaign with your website using a server GTM container](https://stape.io/blog/how-to-integrate-activecampaign-with-the-website-using-google-tag-manager-server-container)
## Open Source
The **ActiveCampaign Tag for GTM Server Side** is developed and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.