https://github.com/stape-io/adform-tag

Adform tag for Google Tag Manager Server Side
https://github.com/stape-io/adform-tag

adform gtm gtm-custom-template gtm-server-side stape

Last synced: about 9 hours ago
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Adform tag for Google Tag Manager Server Side

• Host: GitHub
• URL: https://github.com/stape-io/adform-tag
• Owner: stape-io
• License: apache-2.0
• Created: 2024-02-20T09:31:48.000Z (12 months ago)
• Default Branch: main
• Last Pushed: 2024-10-09T09:52:24.000Z (4 months ago)
• Last Synced: 2025-02-01T01:08:51.010Z (5 days ago)
• Topics: adform, gtm, gtm-custom-template, gtm-server-side, stape
• Language: Smarty
• Homepage: https://stape.io
• Size: 124 KB
• Stars: 0
• Watchers: 4
• Forks: 1
• Open Issues: 0
• Metadata Files:
  • Readme: README.md
  • License: LICENSE

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README

        
# Adform tag for Google Tag Manager Server Side

There are two configuration types that Adform tag includes: PageView and TrackEvent.

- Pageview event stores the adfcookieid URL parameter inside the adfuid cookie.

- TrackEvent event sends a request with the specified conversion event data to Adform API.

## How to use the Adform tag:

**Pageview** - add [Adform click ID](https://www.adformhelp.com/hc/en-us/articles/9740579489041-Use-Server-Side-Tracking#UUID-8913ffd2-24c4-09ed-4ee9-55c2bec39e73_bridgehead-idm4599406268131232501691310204) parameter that was used in Adform campaign settings. Update adfuid cookie lifetime is needed.

**Track events** - make a POST request to Adform Server Side Tracking API.

- **Tracking Domain** - is the tracking domain set on the advertiser level.

- **Tracking Setup ID** - is the advertiser's tracking ID, which can be found under Site Tracking in Adform UI.

- **Event Name** - event-based conversion name that was setup in Adform, case-sensitive.

- **Variables** - a table map of event variables that are sent to Adform API.

- **Compliance** - pass information about the user's consent to the Adform API.

### Useful links: 

- https://stape.io/blog/adform-tag-for-server-side-google-tag-manager

## Open Source

Adform Tag for GTM Server Side is developed and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.