https://github.com/stape-io/ga4-advanced-tag
GA4 Advanced tag for Google Tag Manager Server Side
https://github.com/stape-io/ga4-advanced-tag
analytics ga4 gtm gtm-custom-template gtm-server-side stape
Last synced: about 1 hour ago
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GA4 Advanced tag for Google Tag Manager Server Side
- Host: GitHub
- URL: https://github.com/stape-io/ga4-advanced-tag
- Owner: stape-io
- License: apache-2.0
- Created: 2023-03-07T10:59:53.000Z (over 2 years ago)
- Default Branch: main
- Last Pushed: 2025-03-10T11:14:06.000Z (7 months ago)
- Last Synced: 2025-09-30T01:56:14.946Z (9 days ago)
- Topics: analytics, ga4, gtm, gtm-custom-template, gtm-server-side, stape
- Language: Smarty
- Homepage: https://stape.io/blog/google-analytics-4-advanced-tag-for-server-gtm
- Size: 72.3 KB
- Stars: 20
- Watchers: 5
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
- License: LICENSE
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README
# GA4 Advanced tag for Google Tag Manager Server Side
GA4 Advanced provides an open-source alternative to GA4 Base Tag
There are a few key features provided by the current tag:
- Ability to override all parameters (including `_gcs` and `cid`)
- Data Source settings - you can build a request to Google Analytics using `eventData` properties (Beta)
- Compatible with Google Analytics 4 Measurement Protocol
## How to use the GA4 Advanced tag:
1. Create an GA4 Advanced tag and add GA4 triggers.
2. All fields are optional.
**Measurement ID** - If the event came from a GA4 web tag, you can leave this field blank to inherit the `Measurement ID` of the event
**Redact visitor IP address** - Remove visitor IP address from the event. Reports based on the event will not include geographic information.
**Event Name** - The event name to be sent to Google Analytics. If this field is blank, the value of the `event_name` parameter will be sent.
**Event Parameters** - Specify which parameters you want to include by default, add overwrites or remove existing.
**User Properties** - Specify which user properties you want to include by default, add overwrites or remove existing.
**Data Source Settings** - By default, incoming requests will be used as a data source for requests to Google Analytics. You can also choose `Event Data (Beta)` - in this case, all request properties will be constructed from the `eventData`. We have a list of parameters copied from [thyngster.com](https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/) (Thanks a lot for your work ❤️), but for now, we don't have a mapping for all of these parameters, so you are welcome to open PR with improvements and fixes.
**Logs Settings** - Specify whether the tag should write to the logs.
### Useful links:
- [How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container](https://stape.io/blog/how-to-set-up-ga4-tracking-using-google-tag-manager-server-side-container)
## Open Source
GA4 Advanced Tag for GTM Server Side is developed and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.
Sponsored by Maxwell Stanford.