https://github.com/stape-io/gads-offline-conversion-tag
Google Ads Offline Conversion tag for Google Tag Manager Server Side
https://github.com/stape-io/gads-offline-conversion-tag
google-ads google-ads-api google-adwords gtm gtm-custom-template gtm-server-side stape
Last synced: 3 months ago
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Google Ads Offline Conversion tag for Google Tag Manager Server Side
- Host: GitHub
- URL: https://github.com/stape-io/gads-offline-conversion-tag
- Owner: stape-io
- License: apache-2.0
- Created: 2022-10-09T15:53:34.000Z (about 3 years ago)
- Default Branch: main
- Last Pushed: 2025-03-27T18:04:36.000Z (7 months ago)
- Last Synced: 2025-03-28T04:52:17.576Z (7 months ago)
- Topics: google-ads, google-ads-api, google-adwords, gtm, gtm-custom-template, gtm-server-side, stape
- Language: Smarty
- Homepage: https://stape.io
- Size: 95.7 KB
- Stars: 10
- Watchers: 6
- Forks: 1
- Open Issues: 0
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Metadata Files:
- Readme: README.md
- License: LICENSE
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README
# Google Ads Offline Conversion Tag for Google Tag Manager Server Container
- Allows tracking and attribution of events that happened offline (e.g., in-store or over the phone).
- Reports more accurate ROI.
- Allows feeding 1st party data to Google and attribute conversions of those users who either opted out of tracking or used adBlockers.
- Allows seeing behavior conversion tracking without event modeling data.
## Parameters
**Conversion Action ID** - refers to the Conversion ID you want to use to track offline conversions.
**Operating Customer ID** - Google Ads account ID.
**Customer ID** - your Google Ads MCC account ID.
If you use Stape, **add your Stape Container API Key**. You can find it in the sGTM container settings. If you do not use Stape, add your Google Ads developer token.
**Conversion Environment** - Conversion environment of the uploaded conversion.
**Conversion DateTime** - The date-time at which the conversion occurred. It must be after the click time. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", e.g., "2019-01-01 12:32:45-08:00". If not set, the current time will be used.
**Gbraid** - The click identifier for clicks associated with app conversions and originating from iOS devices starting with iOS14.
**Wbraid** - The click identifier for clicks associated with web conversions and originating from iOS devices starting with iOS14.
**Gclid** - The Google click ID (gclid) associated with this conversion.
## Useful resources
- https://stape.io/blog/google-ads-offline-conversion-using-server-gtm
## Open Source
The **Google Ads Offline Conversion Tag for GTM Server Side** is developed and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.