https://github.com/stape-io/mixpanel-tag

Mixpanel tag for Google Tag Manager Server Side
https://github.com/stape-io/mixpanel-tag

gtm gtm-custom-template gtm-server-side mixpanel mixpanel-api stape

Last synced: 4 months ago
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Mixpanel tag for Google Tag Manager Server Side

• Host: GitHub
• URL: https://github.com/stape-io/mixpanel-tag
• Owner: stape-io
• License: apache-2.0
• Created: 2022-06-15T14:53:00.000Z (almost 4 years ago)
• Default Branch: master
• Last Pushed: 2025-07-21T18:10:45.000Z (11 months ago)
• Last Synced: 2025-12-17T06:19:10.788Z (6 months ago)
• Topics: gtm, gtm-custom-template, gtm-server-side, mixpanel, mixpanel-api, stape
• Language: Smarty
• Homepage: https://stape.io/blog/mixpanel-tag-for-server-google-tag-manager
• Size: 50.8 KB
• Stars: 1
• Watchers: 5
• Forks: 4
• Open Issues: 2
• Metadata Files:
  • Readme: README.md
  • License: LICENSE

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README

          
# Mixpanel Tag for Google Tag Manager Server Container

**Mixpanel tag can track these action types:**

- Track - tracks Mixpanel events.

- Identify - merges anonymous ID with first-party User ID.

- Alias - adds an alias to existing Mixpanel contact.

- Set - sets user profile properties.

- Set Once - sets user profile properties **only** if they are not already set.

- Append - appends user profile properties to a list.

- Reset - resets identification of Mixpanel contact.

> ⚠️ This tag currently supports only the **Original ID Merge** method of `ID Management`.

>

> An update to also support the **Simplified ID Merge** is already on our backlog.

>

> Learn more: [ID Management](https://docs.mixpanel.com/docs/tracking-methods/id-management), [Original ID Merge](https://docs.mixpanel.com/docs/tracking-methods/id-management/identifying-users-original), [Simplified ID Merge](https://docs.mixpanel.com/docs/tracking-methods/id-management/identifying-users-simplified) and [Migrating to Simplified ID Merge](https://docs.mixpanel.com/docs/tracking-methods/id-management/migrating-to-simplified-id-merge-system)

**Mixpanel tag capabilities:**

- `Automatically handle customer distinct_id` - Mixpanel server API optimized for stateless shared usage; e.g., in a web application, the same mixpanel instance is used across requests for all users. Rather than setting a `distinct_id` through `identity()` calls like Mixpanel client-side libraries (where a single Mixpanel instance is tied to a single user), this API requires you to pass the `distinct_id` with every tracking call.

- `Send common data with request` - sends user_agent, path, $current_url, $screen_width, $screen_height, $referrer, user ip, etc.

- `Get parameters from the variable` - extracts parameters from the sGTM variable.

- `Additional Parameters` - add parameters you need to send to Mixpanel.

- `Remove parameters from the request` - specify parameters you want to remove from the requests.

- `Logs Settings` - enable to use stape logs.

## How to use

- [Mixpanel tag for server Google Tag manager](https://stape.io/blog/mixpanel-tag-for-server-google-tag-manager)

## Open Source

The **Mixpanel Tag for GTM Server Side** is developed and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.

Also, big thanks to our contributors:

- [Mariusz Brucki](https://github.com/mbrucki)