https://github.com/stape-io/taboola-tag
Taboola Tag for Google Tag Manager Server Side
https://github.com/stape-io/taboola-tag
gtm gtm-custom-template gtm-server-side stape taboola
Last synced: 9 months ago
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Taboola Tag for Google Tag Manager Server Side
- Host: GitHub
- URL: https://github.com/stape-io/taboola-tag
- Owner: stape-io
- License: apache-2.0
- Created: 2022-02-05T10:46:21.000Z (over 4 years ago)
- Default Branch: main
- Last Pushed: 2024-07-12T13:21:18.000Z (almost 2 years ago)
- Last Synced: 2025-03-28T04:52:20.485Z (about 1 year ago)
- Topics: gtm, gtm-custom-template, gtm-server-side, stape, taboola
- Language: Smarty
- Homepage: https://stape.io/blog/taboola-server-side-tracking-using-server-google-tag-manager
- Size: 108 KB
- Stars: 0
- Watchers: 5
- Forks: 0
- Open Issues: 0
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Metadata Files:
- Readme: README.md
- License: LICENSE
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README
# Taboola s2s tag for Google Tag Manager Server Side
When a user clicks on an ad, the {click_id} parameter is generated in their URL. Our tag will store {click_id} inside the taboola_cid cookie.
When a conversion event triggers, it sends a request to Taboola Postback URL with click_id, event name, value, and currency.
## How to use the Taboola s2s tag
Taboola tag can track two event types:
- PageView event captures Taboola {click_id} from a visitor's browser and stores it in taboola_cid cookie for later use. You can set the URL parameter name and cookie lifetime.
- Conversion events send a request to Taboola postback URL. Adding event name is mandatory, revenue and currency fields are optional.
### Useful links:
- [Taboola server-side tracking using server Google Tag Manager](https://stape.io/blog/taboola-server-side-tracking-using-server-google-tag-manager)
## Open Source
Taboola Tag for GTM Server Side is developed and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.