https://github.com/supersjgk/marketing_campaign_analysis

A Data Science project for Marketing Campaign Analysis
https://github.com/supersjgk/marketing_campaign_analysis

data-science marketing-analytics marketing-campaigns pyspark sparkml

Last synced: 4 months ago
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A Data Science project for Marketing Campaign Analysis

• Host: GitHub
• URL: https://github.com/supersjgk/marketing_campaign_analysis
• Owner: supersjgk
• License: mit
• Created: 2024-04-29T22:21:09.000Z (over 1 year ago)
• Default Branch: main
• Last Pushed: 2024-04-29T22:51:53.000Z (over 1 year ago)
• Last Synced: 2025-01-25T04:45:57.487Z (9 months ago)
• Topics: data-science, marketing-analytics, marketing-campaigns, pyspark, sparkml
• Language: Jupyter Notebook
• Homepage:
• Size: 2.14 MB
• Stars: 1
• Watchers: 1
• Forks: 0
• Open Issues: 0
• Metadata Files:
  • Readme: README.md
  • License: LICENSE

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README

          
# Data Science Project

## Marketing Campaign Analysis

Dataset: https://github.com/nailson/ifood-data-business-analyst-test

Challenge: A food store has various campaigns going on to maximize the profit. They want to find out Customer response prediction (how many of them will accept the latest campaign), purchasing behavior, campaign interactions, customer segmentation, customer lifetime value, etc.

## Tech Stack:

* PySpark

* Spark ML

* Python

* Jupyter