https://github.com/valenthr/ad_campaigns
Analysis of marketing campaigns
https://github.com/valenthr/ad_campaigns
advertising-campaigns sql
Last synced: 6 months ago
JSON representation
Analysis of marketing campaigns
- Host: GitHub
- URL: https://github.com/valenthr/ad_campaigns
- Owner: valenthr
- Created: 2024-10-27T08:56:31.000Z (over 1 year ago)
- Default Branch: main
- Last Pushed: 2024-10-29T15:04:18.000Z (over 1 year ago)
- Last Synced: 2025-02-04T12:04:46.891Z (over 1 year ago)
- Topics: advertising-campaigns, sql
- Homepage:
- Size: 117 KB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
Awesome Lists containing this project
README
# Analysis of marketing campaigns
## Data
There are 4 tables:
1. google_ads_basic_daily:
ad_date - the date of the launch of the advertising in google;
campaign_name - name of advertisement campaign in google;
adset_name - name of google advertising;
spend - advertising cost;
impressions - number of ad impressions;
reach - ad reach (how many unique people viewed the ad);
clicks - the number of visits to the advertiser's site after the advertisement;
leads - the number of potential customers who provided their contact information;
value - ad revenue;
url_parameters - values of the measured parameters from the url address.
2. facebook_ads_basic_daily:
ad_date - the date of the launch of the advertising in facebook;
campaign_id - id of facebook advertisement campaign;
adset_id - id of advertising in facebook;
spend - asvertising cost;
impressions - number of ad impressions;
reach - ad reach (how many unique people viewed the ad);
clicks - the number of visits to the advertiser's site after the advertisement;
leads - the number of potential customers who provided their contact information;
value - ad revenue;
url_parameters - values of the measured parameters from the url address.
3. facebook_campaign:
campaign_id - id of advertisement campaign in facebook;
campaign_name - name of advertisement campaign in facebook.
4. facebook_adset:
adset_name - name of advertising in facebook;
adset_id - id of facebook advertising.
## Tools
SQL, Looker studio.
## Goals
The main goal is to boost advertising strategies and optimize marketing efforts.
## What metrics were observed
For each ad campaign was calculated: spends, impressions, clicks, income, CPM, ROMI, CTR and CPC. Preparation query are in the "Script-advertising_1", results are [there](https://lookerstudio.google.com/reporting/7626cbef-f329-447e-a435-60cc7ace02ce).
## Source and utm campaigns comparison
For each source (google and facebook) was calculated the same metrics as for campaigns, query are in the "Script_source_comparison".
For each utm campaign was calculated the same metrics and were compared with results in previous month. Query are in "Script-advertising_2". Also was calculated a rating of each campaign by month based on metric values (in "Script-advertising_3").