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https://github.com/vlada-pv/eda-regression-marketingdata

Engineering a regression model to predict clients' annual income, evaluating feature distributions, testing hypotheses, and assessing the model using the OLS method.
https://github.com/vlada-pv/eda-regression-marketingdata

eda ols prediction-model regression-analysis regression-models statistics

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Engineering a regression model to predict clients' annual income, evaluating feature distributions, testing hypotheses, and assessing the model using the OLS method.

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# EDA-Regression-MarketingData
Engineering a regression model to predict clients' annual income, evaluating feature distributions, testing hypotheses, and assessing the model using the OLS method.

## Structure
* EDA_Regression: exploratory data analysis, statistical and regression analysis, visualization and conclusions based on data
* marketing_data: data for which the analysis was carried out

## Data
Dataset [Marketing Analytics](https://www.kaggle.com/datasets/jackdaoud/marketing-data/data?select=ifood_df.csv) is a set of data on marketing activities and performance in product promotion. The dataset contains information about various attributes related to marketing campaigns and clients. **The annual income of the client** was selected as the **target variable** for predicting the model.