https://github.com/w3c/ppa
Privacy-Preserving Attribution
https://github.com/w3c/ppa
advertising api browser privacy
Last synced: about 1 year ago
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Privacy-Preserving Attribution
- Host: GitHub
- URL: https://github.com/w3c/ppa
- Owner: w3c
- Created: 2024-08-30T04:50:40.000Z (almost 2 years ago)
- Default Branch: main
- Last Pushed: 2025-04-04T12:10:37.000Z (about 1 year ago)
- Last Synced: 2025-04-04T13:25:26.629Z (about 1 year ago)
- Topics: advertising, api, browser, privacy
- Language: Bikeshed
- Homepage: https://w3c.github.io/ppa/
- Size: 416 KB
- Stars: 9
- Watchers: 29
- Forks: 6
- Open Issues: 38
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Metadata Files:
- Readme: README.md
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README
# Privacy-Preserving Attribution
_A [Deliverable](https://www.w3.org/2024/11/wg-pat-charter.html#private-attribution) of the [Private Advertising Technology Working Group](https://www.w3.org/groups/wg/pat/) of [W3C](https://www.w3.org/)._
Attribution is the name given to the measurement system used in advertising. It is called attribution because it seeks to attribute value from an outcome (like someone buying stuff) to advertisements.
This repository contains [a specification](https://w3c.github.io/ppa/) that describes an API that would be presented by a browser to websites.
The specification contains all of the details. There is no [explainer](https://tag.w3.org/explainers/). All the explanation can be found up front, before it gets into the gory details.
The WG will use the process outline [here](process.md) to develop this specification. Nothing contained therein is intended to override other W3C process and procedures.