Ecosyste.ms: Awesome
An open API service indexing awesome lists of open source software.
https://github.com/zofiaqlt/smart_device_consumers
🎯 Customer behaviour analysis for a high-tech manufacturer willing to enhance their marketing strategy - use of R and JupyterLab (Business insights, Data collection, Cleaning, EDA, and Data Visualization)
https://github.com/zofiaqlt/smart_device_consumers
eda r
Last synced: about 2 months ago
JSON representation
🎯 Customer behaviour analysis for a high-tech manufacturer willing to enhance their marketing strategy - use of R and JupyterLab (Business insights, Data collection, Cleaning, EDA, and Data Visualization)
- Host: GitHub
- URL: https://github.com/zofiaqlt/smart_device_consumers
- Owner: ZofiaQlt
- Created: 2023-05-10T00:24:23.000Z (over 1 year ago)
- Default Branch: master
- Last Pushed: 2023-11-03T21:07:22.000Z (about 1 year ago)
- Last Synced: 2023-11-03T22:22:51.785Z (about 1 year ago)
- Topics: eda, r
- Language: Jupyter Notebook
- Homepage:
- Size: 31.1 MB
- Stars: 0
- Watchers: 2
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
Awesome Lists containing this project
README
# Smart device consumers behaviour
Bellabeat is a high-tech manufacturer of health-focused products for women. The initial success of the company has prompted Urška Sršen (Cofounder and CCO) to expand their marketing strategy further. Through this notebook, we'll use R to analyze Fitbit's smart device data (an American consumer electronics and fitness company) to gain insight into how consumers are using their products.
The insights will then help guide marketing strategy for the Bellabeat company.
The dataset comes from Kaggle :
https://www.kaggle.com/datasets/arashnic/fitbit
