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https://github.com/LLazyEmail/awesome-email-marketing

✉️ An awesome list of resources for email marketing.
https://github.com/LLazyEmail/awesome-email-marketing

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✉️ An awesome list of resources for email marketing.

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README

        

# ✉ Awesome Email Marketing List 👩‍💻👨‍💻

#### A collection of articles, templates, tools, and many more to build and manage emails.

## Table of Contents

- [Best Email Marketing Tools](#best-email-marketing-tools-for-2022)
- [Email Marketing For eCommerce](#email-marketing-for-ecommerce)
- [Automation Email Marketing platform](#automation-email-marketing-platform)
- [Tools for effective work with emails](#tools-for-effective-work-with-emails)
- [Strategy](#strategy)
- [Similar companies](#similar-companies)
- [Building an email list](#building-an-email-list)
- [Data Driven Email Marketing](#data-driven-email-marketing)
- [Lifecycle of](#lifecycle-of)
- [Personalization and slides](#personalization-and-slides)
- [Read and use later](#read-and-use-later)
- [Newsletters lead generation](#newsletters-lead-generation)
- [Blogs](#blogs)
- [Resources wich giv answers about importance e-mail in your business](#resources-wich-giv-answers-about-importance-e-mail-in-your-business)
- [Demand Curve: Tested tactics for growing newsletters](#demand-curve-tested-tactics-for-growing-newsletters)
- [Email templates](#email-templates)
- [Email marketing insights from Vero](#email-marketing-insights-from-vero)
- [Zapier Blog](#zapier-blog)
- [Drip Blog](#drip-blog)
- [Automizy Blog](#automizy-blog)
- [Revue: fears and risks](#revue-fears-and-risks)
- [GDPR](#gdpr)
- [Frontend Development](#frontend-development)
- [Github Repositories](#github-repositories)
- [Checkers](#checkers)
- [GitHub repositories related to email marketing](#github-repositories-related-to-email-marketing)
- [HTML stuff](#html-stuff)
- [Cool projects to take a look](#cool-projects-to-take-a-look)
- [Miscellaneous](#miscellaneous)
- [Arthur Tkachenko articles](#arthur-tkachenko-articles)
- [Open source tools](#open-source-tools)
- [Administration](#administration)
- [DNS DKIM Records](#dns-dkim-records)
- [Sending emails via Amazon SES](#sending-emails-via-amazon-ses)
- [Testing](#testing)
- [Newsletter Metrics](#newsletter-metrics)
- [Email Marketing Basics](#email-marketing-basics)
- [How To Measure Your Newsletter Performance](#how-to-measure-your-newsletter-performance)
- [All about effective Email Marketing](#all-about-effective-email-marketing)
- [Email marketing strategy](#email-marketing-strategy)
- [Transactional Emails](#transactional-emails)
- [Reasons to use email newsletters](#reasons-to-use-email-newsletters)
- [Frequently asked questionss](#frequently-asked-questions)
- [Awesome lists](#awesome-lists)
- [Additional content](#additional-content)

## Best Email Marketing Tools for 2022

* [Revue](https://www.getrevue.co/) - Editorial newsletters tool for writers and publishers
* [Sendgrid](https://sendgrid.com/) - Email delivery service
* [Postcards](https://designmodo.com/postcards/) - Create awesome emails with drag & drop simplicity
* [BEE](https://beefree.io/) - Create beautiful emails, fast.
* [Stripo](https://stripo.email/fr/) - Free email template builder
* [Substack](https://substack.com/) - Paid newsletters made simple
* [Mailchimp](https://mailchimp.com/) - Free emailing software
* [Converkit](https://convertkit.com/) - Send automated emailing campaigns
* [Sendy](https://sendy.co/) - Send newsletters, 100x cheaper
* [MailWiz](https://www.mailwizz.com/) - Self-hosted Email Marketing Software
* [Interspire](https://www.interspire.com/) - Self-hosted Email Marketing Software
* [Sendfox](https://sendfox.com/) - Start a newsletter without money
* [TinyLetter](tinyletter.com) - Email for people with something to say
* [Mailerlite](https://www.mailerlite.com/pricing) - Pricing mailerlite
* [Butondown](https://buttondown.email/) - The easiest way to write/grow/build/launch/share/run/ your newsletter
* [Upscribe](https://www.upscribe.net/) - Upscribe Newsletter Creator: Email Capture Sign Up Forms, Marketing & Sequences Tool. No more battling with your email newsletter tool…
* [Palabra](https://palabra.io/) - Automate your product-led growth
* [Friendly](https://friendly.is/automate) - The Privacy Friendly Marketing Automation Software
* [Froged](https://froged.com/) - Optimize your Customer Experience with One Powerful Product
* [Mailjet](https://www.mailjet.com/) - Create and send beautiful emails without touching a single line of code
* [UnderSend](https://undersend.com/) - Create and send personalized marketing campaing to your users based on their activities and properties. It`s ideal for SAAS
* [MailMeteor](https://mailmeteor.com) - Send personalized mass emails with the best mail merge in Gmail
* [Customer.io](https://customer.io/) - Build your dream messaging workflows (send targeted emails, push notifications, and SMS < indiehacker)
* [Flodesk](https://flodesk.com/) - Design emails people love to open
* [Mailwarm](https://www.mailwarm.com/) - Don't land in spam anymore
* [ConvertKit](https://convertkit.com) - How ConvertKit helps you as a creator
* [SendX](https://www.sendx.io/) - makes it easy to be a responsible email marketer
* [Colorlib](https://colorlib.com) - is the most popular WordPress theme specific online resource which serves over 1 million pageviews each month
* [Mailtrap](https://mailtrap.io/) - is a testing tool and is not designed to deliver emails to real addresses
* [Feedotter](https://www.feedotter.com) - Automated RSS email, integrations with Marketo, Pardot, Eloqua, and drag-and-drop newsletter curation tools
* [Stripo](https://stripo.email/fr/) - Plateforme de conception d'e-mails
* [EmailOctopus](https://emailoctopus.com/) - Email marketing made easy
* [NoCodeLetters](https://nocodeletters.com/) - Send your newsletters directly from Notion
* [BirdSend](https://birdsend.co/) - Don't waste paying 3-5X more on an expensive email marketing tool
* [ActiveCampaign](https://www.activecampaign.com/) - Drive growth with customer experience automation
* [AWeber](www.aweber.com) - is an email marketing tool that allows you to: create a mailing list and capture data onto it; design newsletters that can be sent to the subscribers on your list; automate your email marketing via use of 'autoresponders' view and analyse statistics related to your email marketing campaigns.
* [ConvertKit](convertkit.com) - is the go-to marketing hub for creators that helps you grow and monetize your audience with ease
* [Constant Contact](www.constantcontact.com) - effective email marketing and other online marketing campaigns to meet business goals
* [Omnisend](https://www.omnisend.com/) - is an omnichannel marketing automation platform for growth-focused ecommerce businesses
* [Getresponse](https://www.getresponse.com/) - is an email marketing platform. It enables to create a valuable marketing list of prospects, partners, and clients, so can develop relationships with them and build a responsive and profitable customer base.
* [Sendinblue](www.sendinblue.com) - is the only all-in-one digital marketing platform empowering B2B and B2C businesses, ecommerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation.
* [Privy](https://www.privy.com/) marketing for ecommerce companies
* [Campaign Monitor](www.campaignmonitor.com) - is a global technology company that provides an email marketing platform that's easy to use yet extremely powerful
* [Sendy](sendy.co) - is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES)
* [Mailtrain](https://github.com/Mailtrain-org/mailtrain) - is a self-hosted newsletter app developed in Node. js. It allows you to manage large subscriber lists, generate a new campaign using entry data as message contents, send it to selected subscribers, and track individual click statistics for every link in the message.
* [Listmonk](https://listmonk.app/) - is a standalone, self-hosted, newsletter and mailing list manager. It is fast, feature-rich, and packed into a single binary. It uses a PostgreSQL (⩾ v9. 4) database as its data store.
* [BenchMark](https://www.benchmarkemail.com/) - is a simple email marketing tool for anyone who needs to send personalized email at scale.
* [SendPulse](https://sendpulse.com/) - is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform
* [Flodesk](https://flodesk.com/) - a new email marketing service provider that’s built for creators, by creators
* [Peopcampaigns](https://pepocampaigns.com/) - the most powerful email platform that allows you to connect your Amazon SES account and run your email marketing
* [Mailster](https://mailster.co/) - is an easy to use Email Newsletter Plugin for WordPress
* [Sparkpost](https://www.sparkpost.com/) - is the world’s first and only predictive email intelligence platform
* [Jilt](https://jilt.com/) - eCommerce email marketing for WooCommerce, Shopify, and EDD Jilt
* [Autopilot](https://www.autopilothq.com/) - brings the customer data platform, customer journey marketing, and customer journey analytics together to grow your SaaS business
* [Keap](https://keap.com/) - the all-in-one sales and marketing automation platform designed to help you grow
* [Mailbakery](https://mailbakery.com/) - simply beautiful custom email marketing newsletter templates, design and code email templates for marketing campaigns

## Email Marketing For eCommerce

- [Klaviyo](https://kinsta.com/)
- Campaign Monitor (listed below)
- [Encharge](https://encharge.io/)
- [Newsletter2go](https://docs.newsletter2go.com/)

## Automation Email Marketing platform

- [Aritic](https://aritic.com/) - is a full-stack automation platform. It includes marketing automation, communication automation, CRM application, service desk application and business automation stack designed for B2B companies
- [ActiveCampaign](https://www.activecampaign.com/) - is a software for customer experience automation (CXA), which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories
- [Sendinblue](www.sendinblue.com) - is the only all-in-one digital marketing platform empowering B2B and B2C businesses, ecommerce sellers and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation.
- [Drip](https://www.drip.com/) - the automated marketing tools, insights, and savvy to turn shopping experiences into useful data streams, emails into earnings, and popups into cha-chings
- [GetResponse](https://www.getresponse.com/) - is an email marketing platform. It enables to create a valuable marketing list of prospects, partners, and clients, so can develop relationships with them and build a responsive and profitable customer base.
- [Automizy](https://automizy.com/) - is an email marketing software platform that helps marketers improve their open rate through its different features
- [Sender](https://www.sender.net/) - empowers to quickly and easily keep in touch with your customers and grow your business - while spending much less
- [MailPoet](www.mailpoet.com) - is an one-stop email solution for wordPress and woocommerce website
- [Elastic Email](https://elasticemail.com/) - is an email delivery service for transactional emailing
- [Woodpecker](woodpecker.co) - uses to get emails delivered to main inbox & get more sales opportunities
- [Zoho Campaigns](https://www.zoho.com/campaigns/) - is a platform built exclusively for email marketing—you bring in and manage the email database of your leads and contacts and send marketing emails to them

## Tools for effective work with emails

- [Spam Checker](https://mailmeteor.com/spam-checker)
- [Email Checker](https://mailmeteor.com/email-checker)
- [No-code Email Editor](https://mailmeteor.com/email-editor)
- [Password reset email design: best practices, checklist & template](https://postmarkapp.com/guides/password-reset-email-best-practices)

## Strategy

[How Often Should You Send Your Subscription Newsletter?](https://bloggingguide.com/how-often-should-you-send-your-subscription-newsletter/)

## Similar companies

[Feedotter](https://www.feedotter.com/)

## Building an email list

- [Email List Building: 13 Proven Methods to Grow Your Email List in 2022](https://popupsmart.com/blog/email-list-building-methods-beginners)
- [What are the Advantages and Disadvantages of Email Marketing?](https://popupsmart.com/email-marketing/#how-to-build-an-email-list)
- [How to Build Your Email List](https://mailchimp.com/resources/how-to-build-your-email-list/)
- [Appendix One: Email Newsletters Reading List](https://localnewslab.org/guide/newsletters/appendix-one-email-newsletters-reading-list/)
- [How to do email A/B testing the right way](https://www.getvero.com/resources/email-a-b-testing/)
- [Email testing: What you need to know to get started](https://www.getvero.com/resources/email-testing/)
- [15 Email Personalization Techniques That Work](https://neilpatel.com/blog/email-personalization-techniques/)
- [5 Email Personalization Strategies to Skyrocket Your Sales in 2022](https://hyperise.com/blog/email-personalization-strategies-to-skyrocket-your-sales)
- [Personalized email](https://www.campaignmonitor.com/resources/guides/personalized-email/)
- [Personalization](https://www.campaignmonitor.com/resources/glossary/personalization/#:~:text=Personalization%20is%20when%20marketers%20use,tailor%2Dmade%20for%20the%20individual.&text=As%20a%20result%2C%20your%20subscribers,receiving%20emails%20from%20your%20brand)

## Data Driven Email Marketing

- [6 Strategies to Make Your Email Campaign More Data-Driven](https://www.voilanorbert.com/blog/data-driven-email-campaigns/)
- [Data-Driven Email Marketing](https://emailmastery.org/data-driven-email-marketing/)
- [Data-Driven Email Marketing Strategies](https://emailmastery.org/data-driven-email-marketing-strategies/)
- [Better Emails With Data-Driven Marketing: A Beginner’s Guide](https://www.tye.io/en/blog/data-driven-email-marketing/)
- [How to Get Started with Data-Driven Email Marketing](https://clevertap.com/blog/get-started-with-data-driven-email-marketing/)

Order is :

- [Data-Driven Email Marketing](https://emailmastery.org/data-driven-email-marketing/)
- [Better Emails With Data-Driven Marketing: A Beginner’s Guide](https://www.tye.io/en/blog/data-driven-email-marketing/)
- [[Slides](https://www.notion.so/Slides-a1b9bff869c348caa6b92264048e5f05)][How to Get Started with Data-Driven Email Marketing](https://clevertap.com/blog/get-started-with-data-driven-email-marketing/)

## Lifecycle of

- [Lifecycle Emails: Getting Started](https://www.smartmail.io/resources/anatomy-perfect-lifecycle-email/#:~:text=Lifecycle%20emails%20are%20data%2Ddriven,at%20exactly%20the%20right%20time.&text=That's%20customer%20lifecycle%20email%20marketing%20in%20a%20nutshell).
- [Effective Lifecycle Email Marketing [Best Practices and Examples]](https://sendpulse.com/blog/lifecycle-email-marketing)
- [10 examples using email for lifecycle marketing](https://www.campaignmonitor.com/blog/email-marketing/10-examples-using-email-for-lifecycle-marketing/)
- [Why You Need to Get a Life(cycle) Email Marketing Program](https://contentmarketinginstitute.com/2019/10/lifecycle-email-marketing/)
- [Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy](https://www.bigcommerce.com/blog/effective-email-marketing/)
- [How to Implement Lifecycle Email Marketing Campaigns](https://www.benchmarkemail.com/blog/lifecycle-email-marketing-campaigns/)
- [Why savvy email marketers use lifecycle emails](https://jilt.com/blog/lifecycle-email-marketing/)
- [7 Must-Have Lifecycle Email Campaigns to Grow Your Business](https://customer.io/blog/product-lifecycle-email/)
- [The Ultimate Lifecycle Email Marketing Guide](https://www.getvero.com/resources/guides/lifecycle-marketing/)
- [Guide: All You Need to Know About Lifecycle Email Marketing](https://chamaileon.io/resources/lifecycle-email-marketing/)
- [The Anatomy of a Perfect Lifecycle Email](https://www.smartmail.io/resources/anatomy-perfect-lifecycle-email/)
- [Lifecycle Email Marketing for E-commerce and D2C Brands](https://www.mailmodo.com/guides/lifecycle-email-marketing/)
- [What is customer lifecycle marketing?](https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/)
- [5 Must-Have Email Lifecycle Campaigns and How to Build Them](https://www.mailcharts.com/blog/lifecycle-campaigns)
- [Customer Lifecycle Marketing](https://www.optimove.com/resources/learning-center/customer-lifecycle-marketing)
- [LIFECYCLE EMAIL MARKETING: THE ULTIMATE GUIDE (WITH 250 EXAMPLES)](https://chainlinkmarketing.com/lifecycle-email-marketing/)
- [9 Must-Have Lifecycle Email Marketing Programs for Retailers](https://iterable.com/blog/9-must-have-lifecycle-email-marketing-programs-for-retailers/)

## Personalization and slides

- [Personalization is when marketers use,tailor-made for the individual](https://www.campaignmonitor.com/resources/glossary/personalization/#:~:text=Personalization%20is%20when%20marketers%20use,tailor%2Dmade%20for%20the%20individual.&text=As%20a%20result%2C%20your%20subscribers,receiving%20emails%20from%20your%20brand)
- [Personalized email](https://www.campaignmonitor.com/resources/guides/personalized-email/)
- [5 Email Personalization Strategies to Skyrocket Your Sales in 2022](https://hyperise.com/blog/email-personalization-strategies-to-skyrocket-your-sales)
- [15 Email Personalization Techniques That Work](https://neilpatel.com/blog/email-personalization-techniques/)
- [Email Personalization: 23 of the Best Personalized Email Examples](https://blog.hubspot.com/blog/tabid/6307/bid/34146/7-excellent-examples-of-email-personalization-in-action.aspx)
- [25 Tips for Perfecting Your E-mail](https://www.inc.com/guides/2010/06/email-etiquette.html)
- [What is a Personalized Email? Definition, Tactics & Examples](https://respona.com/blog/personalized-email/)
- [What is a Personalized Email: Definition and Guide](https://sendpulse.com/support/glossary/personalized-email)
- [The power of personalized emails: A guide for marketers](https://www.mailjet.com/blog/email-best-practices/personalized-emails/)
- [10 Email Personalization Hacks: How to Grab a Prospect’s Attention](https://www.cience.com/blog/email-personalization-hacks)

## Read and use later

- [Email Marketing Roadmap: Everything You Should Know About Email Campaigns (Updated 2020)](https://medium.com/the-logician/email-marketing-guide-39cafacc8085)
- [What is Spam? How to Avoid Spam Filters](https://mailchimp.com/resources/avoid-spam-filters/)
- [Email Marketing Benchmarks and Statistics by Industry](https://mailchimp.com/resources/email-marketing-benchmarks/)
- [What We Learned From A Week Of Prototyping A Newsletter In Public](https://www.buzzfeed.com/millietran/what-we-learned-from-a-week-of-prototyping-a-newsletter-in-p?utm_term=.buZREmGLv#.clEON14Zb)
- [How The Skimm’s passionate readership helped its newsletter grow to 1.5 million subscribers](https://www.niemanlab.org/2015/08/how-the-skimms-passionate-readership-helped-its-newsletter-grow-to-1-5-million-subscribers/)
- [25 Tips for Perfecting Your E-mail EtiquetteDo you have bad netiquette? In other words, are you appalling colleagues with your awful e-mail manners? Clean-up your act with these etiquette tips from the experts.](https://www.inc.com/guides/2010/06/email-etiquette.html)

## Newsletters lead generation

- [Lead generation – How to collect leads for the newsletter](https://marketingplatform.com/resources/lead-generation-how-to-collect-leads-for-the-newsletter/)
- [How to create a newsletter that generates leads](https://rachelandreago.com/newsletter-lead-generation/)
- [6 Tricks to Turn Your Email Newsletter into a Lead-Generation Machine](https://www.smartbugmedia.com/blog/newsletter-lead-generation)
- [Generate leads email newsletter](https://www.benchmarkone.com/blog/generate-leads-email-newsletter/)
- [Email Newsletter Checklist To Get Everything Right](https://moosend.com/resource/newsletter-checklist/)
- [Single Opt-In vs Double Opt-In: Which Is The Best Opt-in Process?](https://moosend.com/resource/email-optin-process/)
- [Lead generation strategies: What you need to know](https://www.getvero.com/resources/lead-generation-strategies/)
- [The best way to generate leads using email newsletter advertising](https://www.thedrum.com/industryinsights/2022/05/11/the-best-way-generate-leads-using-email-newsletter-advertising)
- [How to generate more leads with a Monthly Newsletter](https://leadsbridge.com/blog/how-to-generate-more-leads-with-a-monthly-newsletter/)
- [12 Creative Lead Generation Strategies for Your Business](https://www.wix.com/blog/amp/2019/10/lead-generation-strategies?utm_source=google&utm_medium=cpc&utm_campaign=13708482660^124757113592&experiment_id=^^530755701287^^_DSA&gclid=Cj0KCQjwxIOXBhCrARIsAL1QFCZGTXqgzInNLgx5J1JS54qmoWlhlzsdkdnlsVc3zmWnjgOp18MsqGkaAkBWEALw_wcB)
- [4 ways to generate leads with newsletters](https://www.randallreilly.com/4-ways-to-generate-leads-with-newsletters/)
- [How to Generate High-Quality Leads Using Automation](https://www.leadfeeder.com/blog/how-to-generate-leads-automation/)
- [7 Lead Generation Strategies that Work for Startups](https://www.wordstream.com/blog/ws/2014/10/15/lead-generation-strategies)

## Blogs

- [Blockchain / Cryptocurrencies](https://github.com/zudochkin/awesome-newsletters#blockchain--cryptocurrencies)
- [12 Statistics that Show the Power of Email Newsletters](https://uplandsoftware.com/postup/resources/blog/email-newsletter-statistics/)

## Resources wich giv answers about importance e-mail in your business

- [Elastic-email. A Beginner’s Guide to Email Deliverability](https://elasticemail.com/blog/beginners-guide-to-email-deliverability)
- [4 Innovative Email and Instant Messaging Platforms in 2022](https://hackernoon.com/4-innovative-email-and-instant-messaging-platforms-in-2022)
- [How Bilety.fm Transitioned to Elastic Email](https://elasticemail.com/blog/bilety-fm-case-study)
- [What Are The Advantages Of Mobile-First Email Design](https://elasticemail.com/blog/marketing_tips/mobile-first-email-design)
- [7 Powerful Examples of AMP Email Campaigns](https://elasticemail.com/blog/7-powerful-examples-of-amp-email-campaigns)
- [4 Reasons to Use Newsletters in Your Email Marketing Strategy](https://elasticemail.com/blog/newsletter-strategy)
- [Everything you need to know about email newsletter monetization](https://blog.liveintent.com/everything-you-need-to-know-about-email-newsletter-monetization/)
- [What 14 Studies Say About The Best Time To Send Email](https://coschedule.com/blog/best-time-to-send-email)
- [Five Reasons the Newsletter Should Be Part of Your Marketing Strategy](https://www.simplemachinesmarketing.com/blog/five-reasons-the-newsletter-should-be-part-of-your-marketing-strategy/)
- [Images vs. No Images in Email Marketing Newsletters: Which Gets Better Results?](https://www.impactplus.com/blog/images-vs.-no-images-in-marketing-emails-newsletters)
- [What are the benefits of email newsletters](https://www.contactually.com/blog/what-are-the-benefits-of-email-newsletters)

### Demand Curve: Tested tactics for growing newsletters

- [How to Send Newsletters On Demand](https://blog.feedly.com/how-to-send-newsletters-on-demand/)
- [Demand curve tested tactics for growing newsletters](https://techcrunch.com/2021/08/03/demand-curve-tested-tactics-for-growing-newsletters/)
- [On demand newsletters](http://www.tlehs.com/on-demand-newsletters)
- [Advanced marketing insights. By email](https://www.demandcurve.com/newsletter#oktgfxnrwma0uvcsjkaw)
- [Deliver 100% personalized news and targeted newsletters to your partners – based on their preferences](https://www.impartner.com/news-on-demand/)
- [Top-Level Advice and Guidance from Experts in IT and Cyber Security—at no cost to you](https://www.it-on-demand.com/free-stuff/newsletters/)
- [Top 10 Supply Chain Newsletters](https://supplychaindigital.com/top10/top-10-supply-chain-newsletters)
- [Demand Curve: Email marketing tactics that convert subscribers into customers](https://techcrunch.com/2021/06/28/demand-curve-email-marketing-tactics-that-convert-subscribers-into-customers/)
- [Creating Demand With Email Newsletters](https://ezinearticles.com/?Creating-Demand-With-Email-Newsletters&id=17354)
- [Email newsletters: start, improve, reap](https://www.zembr.co/blog-archive/email-newsletters-start-improve-reap)
- [94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success](https://demandgenreport.com/features/news-briefs/94-of-marketers-cite-email-as-integral-for-pandemic-post-pandemic-success/)
- [The Future of Email in 2020 and Beyond: The Email Marketing Trends That Will Really Matter](https://www.litmus.com/blog/infographic-5-email-marketing-trends-2020/)
- [Partnerdemand newsletters](https://www.partnerdemand.com/hpi/newsletters)
- [63% of Marketers to Use Email Newsletters to Enhance First-Party Data](https://komarketing.com/industry-news/63-of-marketers-to-use-email-newsletters-to-enhance-first-party-data-4420/)

### Email templates

- [Email Marketing Templates](https://www.hubspot.com/resources/template/email-marketing)

### Email marketing insights from Vero

- [How Email Marketing Increased Monthly Revenue Growth By 34%](https://www.getvero.com/resources/email-marketing-increase-revenue-34-percent/)
- [The Fastest and Easiest Way to Grow Your Email List](https://www.getvero.com/resources/grow-your-email-list/)
- [25 Ways to Get Better at Email Marketing](https://www.getvero.com/resources/master-email-marketing/)
- [Making the most of your funnel: the ‘Hail Mary’ email](https://www.getvero.com/resources/making-the-most-of-your-funnel-the-hail-mary-email/)
- [15 Campaigns to Give You Inspiration for Data-driven Email Marketing Campaigns](https://www.getvero.com/resources/15-data-driven-email-marketing-campaigns-to-help-you-kick-ass-in-2014/)
- [How Email Marketing Increased Monthly Revenue Growth By 34%/](https://www.getvero.com/resources/email-marketing-increase-revenue-34-percent/)
- [The Fastest and Easiest Way to Grow Your Email List](https://www.getvero.com/resources/grow-your-email-list/)
- [25 Ways to Get Better at Email Marketing](https://www.getvero.com/resources/master-email-marketing/)
- [HTML Email Templates: A guide to getting started](https://www.getvero.com/resources/html-email-templates/)

### Zapier Blog

- [How to choose email marketing software](https://zapier.com/learn/email-marketing/)
- [6 ways to automate your email marketing with Mailchimp](https://zapier.com/blog/mailchimp-integrations/)
- [4 ways to automate your email marketing for better communication](https://zapier.com/blog/automate-email-marketing/)
- [How to automate email marketing like a pro](https://zapier.com/learn/automation-for-small-businesses/email-marketing-automation/)
- [The 6 best email marketing apps to send drip campaigns in 2022](https://zapier.com/learn/email-marketing/best-drip-email-marketing-apps/)
- [4 ways to automate your email marketing for better communication](https://zapier.com/learn/email-marketing/email-marketing-list-automation/)
- [Email by Zapier Integrations](https://zapier.com/apps/email/integrations)
- [The best email newsletter software: 9 email marketing services for your business](https://zapier.com/learn/email-marketing/best-email-newsletter-software/)

### Drip blog

- [11 Must-Have E-Commerce Email Marketing Campaigns](https://www.drip.com/blog/ecommerce/transactional-email-examples)
- [The 7 Best Forward to a Friend Email Examples We’ve Seen](https://www.drip.com/blog/ecommerce/forward-to-a-friend-email-examples)
- [Brand development](https://www.drip.com/blog/ecommerce-marketing/brand-development)
- [9 of the Best Drip Campaign Examples We’ve Seen](https://www.drip.com/blog/email-marketing/drip-campaign-examples)
- [How to Use Popups (The Right Way)](https://www.drip.com/blog/ecommerce/how-to-use-popups)

### Automizy Blog

- [9 SaaS Marketing Tools Every Startup Needs [Tested In 2021]](https://automizy.com/blog/saas-marketing-tools/)
- [79 Email Call To Action Examples & How To Use Them](https://automizy.com/blog/email-call-to-action/)
- [SaaS Marketing 101: How To Acquire & Retain Customers](https://automizy.com/blog/saas-marketing/)
- [18 SaaS Marketing Best Practices To Boost Your Business](https://automizy.com/blog/18-saas-marketing-best-practices/)
- [8 Email Marketing Skills You Need To Know In 2021](https://automizy.com/blog/email-marketing-skills/)
- [Email List Management Best Practices (The Complete Guide)](https://automizy.com/blog/email-list-management/)
- [16 B2B Email Marketing Examples For 2021 [How To Write Them]](https://automizy.com/blog/b2b-email-marketing/)
- [9 Drip Email Campaign Examples [Learn How To Create Them]](https://automizy.com/blog/drip-email-campaign-examples/)

### Revue: fears and risks

- [A newsletter for readers and writers on Twitter.](https://www.getrevue.co/profile/the_week_in_newsletters)
- [How much can you earn from your newsletter?](https://www.getrevue.co/profile/the_week_in_newsletters/issues/how-much-can-you-earn-from-your-newsletter-557696)
- [Options to start a paid newsletter](https://www.getrevue.co/profile/the_week_in_newsletters/issues/options-to-start-a-paid-newsletter-292557)
- [How much is your newsletter worth?](https://www.getrevue.co/profile/the_week_in_newsletters/issues/how-much-is-your-newsletter-worth-285518)
- [Risks and rewards of a paid newsletter](https://www.getrevue.co/profile/the_week_in_newsletters/issues/risks-and-rewards-of-a-paid-newsletter-280186)

### GDPR

- [Collect Consent with GDPR Forms](https://mailchimp.com/help/collect-consent-with-gdpr-forms/)
- [GDPR Re-permission Campaigns: 6 Tips for Making Them a Success](https://www.litmus.com/blog/gdpr-re-permission-campaigns-6-tips-for-making-them-a-success/)
- [GDPR Consent Examples](https://www.privacypolicies.com/blog/gdpr-consent-examples/)
- [GDPR consent form examples – What to do and not to do](https://www.iubenda.com/en/help/21996-gdpr-consent-forms-examples)

### Frontend Development

- [Responsive Email Templates](https://zurb.com/playground/responsive-email-templates)
- [The Most Common Email Coding Mistakes and How to Avoid Them](https://sendpulse.com/blog/email-coding-mistakes)
- [How to Code a Responsive Email from Scratch](https://litmus.com/community/learning/24-how-to-code-a-responsive-email-from-scratch)
- [HTML Email Development Best Practices: Rules to Code By](https://www.emailonacid.com/blog/article/email-development/email-development-best-practices-2/)
- [How To Code An Email Newsletter in 6 Simple Steps](https://www.crazyegg.com/blog/how-to-code-an-email-newsletter/)
- [HTML Email Basics](https://templates.mailchimp.com/getting-started/html-email-basics/)
- [A Complete Guide To HTML Email](https://www.smashingmagazine.com/2021/04/complete-guide-html-email-templates-tools/)
- [Coding html emails](https://www.campaignmonitor.com/dev-resources/guides/coding-html-emails/)
- [New to email coding? Here’s where to start](https://explore.reallygoodemails.com/new-to-email-coding-heres-where-to-start-2494422f0bd4)
- [The RIGHT WAY to create HTML emails | TUTORIAL [2021]](https://www.youtube.com/watch?v=sSNnixkKqcA)
- [How to HTML: Your Guide to Designing and Coding Emails That Deliver](https://customer.io/blog/how-to-html-your-guide-to-designing-and-coding-emails-that-deliver/)
- [Build an HTML Email Template From Scratch](https://webdesign.tutsplus.com/articles/build-an-html-email-template-from-scratch--webdesign-12770)
- [A Complete Guide To Create Your Own HTML Email](https://email.uplers.com/blog/step-step-guide-create-html-email/)
- [Email Coding vs Web Coding: It’s Not The Same](https://smaily.com/email-coding-vs-web-coding-its-not-the-same/)
- [Email Coding Guidelines](https://gist.github.com/janogarcia/4977a2346cbc7e52334b)
- [Free HTML Email Templates](https://github.com/designmodo/html-email-templates)
- [Responsive Email](https://github.com/derekpunsalan/responsive-email)
- [How to Code a Mobile-First Responsive Email Template [Tutorial]](https://designmodo.com/code-responsive-email-template/)
- [Unlayer. Create beautiful emails, easily.](unlayer.com)
- [Codepen Email Templates](https://codepen.io/collection/AyVBJr)
- [Really good email](https://reallygoodemails.com/)
- [Benchmarkemail. Email Marketing Templates](https://www.benchmarkemail.com/email-templates/)
- [An intuitive email builder for teams and individuals amps up email marketing ideas](https://designmodo.com/postcards/)
- [1210+ Free HTML Professional Email Templates](https://beefree.io/templates/)

## Github Repositories

- [Free Responsive HTML Email Template](https://github.com/leemunroe/responsive-html-email-template)
- [Build an HTML Email Template From Scratch](https://webdesign.tutsplus.com/articles/build-an-html-email-template-from-scratch--webdesign-12770)
- [Add CSS to the head section of an email template](https://knowledge.hubspot.com/email/can-i-add-css-to-the-head-section-of-my-email-templates)
- [Free HTML Email Templates](https://www.dyspatch.io/resources/templates/)
- [Inky](https://github.com/foundation/inky)
- [Email Blueprints](https://github.com/mailchimp/email-blueprints)
- [Free Responsive HTML Email Template](https://github.com/leemunroe/responsive-html-email-template)
- [Foundation for Emails](https://github.com/foundation/foundation-emails)
- [Free Email Templates by Colorlib](https://github.com/ColorlibHQ/email-templates)
- [Responsive transactional HTML email templates](https://github.com/mailgun/transactional-email-templates)
- [Email-Boilerplate haw to use](https://github.com/seanpowell/Email-Boilerplate)
- [SendGrid](https://github.com/sendgrid/email-templates)
- [Email Templates](https://github.com/forwardemail/email-templates)
- [Premailer README](https://github.com/premailer/premailer)
- [Email Framework](https://github.com/g13nn/Email-Framework)
- [Responsive HTML email templates](https://github.com/konsav/email-templates)
- [Postmark Transactional Email Templates](https://github.com/ActiveCampaign/postmark-templates)
- [Mosaico - Responsive Email Template Editor](https://github.com/voidlabs/mosaico)
- [List of disposable email domains](https://github.com/disposable-email-domains/disposable-email-domains)
- [EmailEngine Email API](https://github.com/postalsys/emailengine)
- [MJML 4](https://github.com/mjmlio/mjml)
- [Forward email](https://github.com/forwardemail/free-email-forwarding)
- [React html email](https://github.com/chromakode/react-html-email)
- [SMTP Email Verification](https://github.com/EmailVerify/email-verify)
- [Mjml react](https://github.com/wix-incubator/mjml-react)
- [Email Framework](https://github.com/g13nn/Email-Framework)

### Checkers

- [HTML email check](https://www.htmlemailcheck.com/check/)
- [A ESLint plugin to lint and fix inline scripts contained in HTML files](https://www.npmjs.com/package/eslint-plugin-html)
- [HTML Validator - Linter](https://www.freeformatter.com/html-validator.html)

### GitHub repositories related to email marketing

* [Quickly build HTML emails with utility-first CSS](https://maizzle.com/)
* [Verymail](https://www.npmjs.com/package/verymail)
* [Markdown To Mailchimp (www.npmjs.com)](https://www.npmjs.com/package/markdown-to-mailchimp)
* [Markdown To Mailchimp (github.com)](https://github.com/MarcL/markdown-to-mailchimp)
* [HTML tag validator](https://github.com/pluralsight/htmlTagValidator)
* [Mailwind](https://github.com/soheilpro/mailwind)
* [Email templates](https://github.com/mjmlio/email-templates)
* [Email Lab](https://github.com/sparkbox/email-lab)
* [Generating Emails with React](https://github.com/lang-ai/react-emails)

### HTML stuff

- [Sanitize-html](https://www.npmjs.com/package//sanitize-html)
- [HTML element attributes (www.npmjs.com)](https://www.npmjs.com/package/html-element-attributes)
- [HTML tag](https://www.npmjs.com/package/html-tag)
- [Breakdance](https://github.com/breakdance/breakdance)
- [Snapdragon](https://github.com/here-be/snapdragon)
- [HTML element attributes (github.com)](https://github.com/wooorm/html-element-attributes)
- [Element mold](https://www.npmjs.com/package/element-mold)

### Cool projects to take a look

* [Bojler](https://github.com/Slicejack/bojler)
* [Maizzle](https://github.com/maizzle/maizzle)
* [Pechkin](https://github.com/sglazov/pechkin)
* [Premailer](https://github.com/premailer/premailer)
* [Inky](https://github.com/foundation/inky)
* [React multi email](https://github.com/jsdevkr/react-multi-email)
* [Generating Emails with React](https://github.com/lang-ai/react-emails)
* [React Confirm Email](https://github.com/funador/react-confirm-email)

## Miscellaneous

- [200+ newsletters: a crowdsourced list of must-read emails](https://www.luminary-labs.com/insight/200-newsletters-a-crowdsourced-list-of-must-read-emails/)
- [The 80 best single-operator newsletters](https://www.insidehook.com/feature/internet/best-single-operator-email-newsletters-internet)
- [200+ newsletters: a crowdsourced list of must-read emails](https://medium.com/an-idea-for-you/25-newsletters-worth-inviting-into-your-inbox-62046f871a63)
- [Amazing email newsletters for bloggers/technology/scientists/startups/crypto/investing/finance/marceter/fitnesses](https://letterlist.com/)

## Arthur Tkachenko articles

* [5 Reasons Why Newsletters Should Be Part Of Your Business Strategy](https://hackernoon.com/5-reasons-why-newsletters-should-be-part-of-your-business-strategy)
* [Organizing an Advanced Structure for HTML Email Template](https://hackernoon.com/organizing-an-advanced-structure-for-html-email-template)
* [How I Started to Build React Components for Email Templates](https://hackernoon.com/how-i-started-to-build-react-components-for-email-templates)
* [Introducing a Simple NPM Module with Email Templates](https://hackernoon.com/introducing-a-simple-npm-module-with-email-templates)
* [Glossary for Non Technies](https://hackernoon.com/glossary-for-non-technies)
* [Email Marketing and How to Curate an Effective Business Newsletter](https://hackernoon.com/email-marketing-and-how-to-curate-an-effective-business-newsletter)
* [Exploring Substack for Building Your Newsletter](https://hackernoon.com/exploring-substack-for-building-your-newsletter)
* [Building a Design System for Email Templates (React)](https://hackernoon.com/building-a-design-system-for-email-templates-react)
* [Together4Victory: List of Email Marketing Tools](https://hackernoon.com/together4victory-list-of-email-marketing-tools)
* [Cool Newsletters for developers [Part 1]](https://hackernoon.com/cool-newsletters-for-developers-part-1)
* [Cool resources for sending emails](https://hackernoon.com/cool-resources-for-sending-emails)

## Open source tools

- [Mautic](https://www.mautic.org/)
- [Sympa](https://www.sympa.org/)
- [OpenEMM](https://www.openemm.org/doku.php)
- [SendPortal](https://sendportal.io/)
- [Lightmeterc](https://lightmeter.io/)

## Administration

### DNS DKIM Records

- [DomainKeys Identified Mail (DKIM) Signatures](https://tools.ietf.org/html/rfc6376)
- [Sender Policy Framework (SPF) for Authorizing Use of Domains in Email, Version 1](https://tools.ietf.org/html/rfc7208)
- [DomainKeys Identified Mail (DKIM) Service Overview](https://tools.ietf.org/html/rfc5585)
- [I want to send HTML emails from my site, but Outlook is flagging them as spam](https://stackoverflow.com/questions/8269067/i-want-to-send-html-emails-from-my-site-but-outlook-is-flagging-them-as-spam)
- [Broken-link-checker](https://www.npmjs.com/package/broken-link-checker)
- [Link-checker](https://www.npmjs.com/package/link-checker)
- [Link-check](https://www.npmjs.com/package/link-check)

### Sending emails via Amazon SES

- [What is Amazon SES?](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/Welcome.html)
- [Verifying a DKIM domain identity with your DNS provider](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/verify-domain-procedure.html)
- [Verifying an email address identity](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/verify-email-addresses.html)
- [How do I migrate from my email-sending solution to Amazon SES?](https://aws.amazon.com/ru/premiumsupport/knowledge-center/ses-migrate-email-solution/)
- [Authenticating Email with DKIM in Amazon SES](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-authentication-dkim.html)
- [Authenticating Email with SPF in Amazon SES](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-authentication-spf.html)
- [Complying with DMARC using Amazon SES](https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-authentication-dmarc.html)

## Testing

## Newsletter Metrics

### Email Marketing Basics

- [Metrics: Measuring Your Newsletter](https://localnewslab.org/guide/newsletters/metrics-measuring-your-newsletter/)
- [10 Metrics to Track Newsletter Content Success](https://writtent.com/blog/10-metrics-to-track-your-newsletter-content-success/)
- [Email Marketing Benchmarks and Statistics by Industry](https://mailchimp.com/resources/email-marketing-benchmarks/)
- [12 Statistics that Show the Power of Email Newsletters](https://uplandsoftware.com/postup/resources/blog/email-newsletter-statistics/)

### How To Measure Your Newsletter Performance

- [Email Marketing Benchmarks and Statistics by Industry](https://mailchimp.com/resources/email-marketing-benchmarks/)
- [How to Effectively Measure Your Email Newsletter Performance](https://www.spinutech.com/digital-marketing/email/newsletter/how-to-effectively-measure-your-email-newsletter-performance/)
- [How To Measure Your Newsletter Performance](https://fredericgonzalo.com/en/2017/11/28/how-to-measure-your-newsletter-performance/)
- [Measuring the performance of your newsletter](https://www.verticalresponse.com/blog/measuring-the-performance-of-your-newsletter/)
- [Beyond Clicks: 3 Methods to Measure Newsletter Effectiveness](https://www.gardnerweb.com/blog/post/getting-beyond-clicks-three-methods-for-measuring-newsletter-effectiveness)
- [How to Measure Your Email Marketing Success](https://mailchimp.com/resources/how-to-measure-your-email-marketing-success/)
- [6 Crucial Email Newsletter Metrics You Should Be Monitoring](https://blog.hubspot.com/marketing/email-newsletter-metrics-list)

### All about effective Email Marketing

- [6 advanced KPIs for measuring email engagement](https://www.smartinsights.com/email-marketing/email-marketing-analytics/email-engagement-kpis/)
- [How To Measure Your Newsletter Performance](https://revenue-hub.com/measure-newsletter-performance/)
- [How to create an effective email marketing strategy? (Step-By-Step Guide)](https://www.lianatech.com/resources/blog/how-to-create-an-effective-email-marketing-strategy-step-by-step-guide.html)
- [7 Email Newsletter Best Practices for Small Businesses](https://www.fool.com/the-blueprint/email-newsletter-best-practices/)

## Email marketing strategy

- [7 Effective Email Marketing Strategies to Generate More Sales](https://alite-international.com/7-effective-email-marketing-strategies-generat-sales/)
- [Email marketing strategy: a data-driven guide](https://www.superoffice.com/blog/email-marketing-strategy/)
- [A Beginner’s Guide to Email Marketing](https://neilpatel.com/blog/beginners-guide-email-marketing/)
- [Email marketing strategy and tips for successful campaigns](https://mailchimp.com/email-marketing/)
- [10 Tried-And-True Email Marketing Tactics That Actually Work](https://www.forbes.com/sites/theyec/2020/09/11/10-tried-and-true-email-marketing-tactics-that-actually-work/?sh=3f5f54007a33)
- [What is an Email Marketing Strategy? - Guide](https://sendpulse.com/support/glossary/email-marketing-strategy)
- [8 Effective Email Marketing Strategies, Backed by Science](https://buffer.com/resources/8-effective-email-strategies-backed-by-research/)
- [Email Marketing: The #1 Ridiculously Easy Way To Grow Your Business](https://optinmonster.com/beginners-guide-to-email-marketing/)
- [The Email Design Guide is filled with tips and advice to help you convey your message in style. Learn how to better use images, fonts, calls to action and more](https://mailchimp.com/email-design-guide/)

## Transactional Emails

- [Transactional Emails: Types, Examples and Best Practices](https://www.getvero.com/resources/guides/lifecycle-marketing/transactional-emails/)
- [The Difference Between Marketing Email and Transactional Email](https://blog.hubspot.com/customers/difference-between-transactional-and-marketing-email)
- [Email Guidelines](https://awesomeopensource.com/project/hteumeuleu/email-guidelines)
- [Responsive transactional HTML email templates](https://github.com/mailgun/transactional-email-templates)
- [Email Templates You Need To Run Your Startup](https://prelo.io/blog/4-email-templates-categories-all-you-need-to-keep-customers-happy/)
- [Inspiring Email Startups](https://mailtrap.io/blog/email-startups/)
- [Email marketing automation tools startups](https://messaged.com/email-marketing-automation-tools-startups)
- [Email Marketing for Startups: Promotion Best Practices](https://sendpulse.com/blog/email-marketing-for-startups)
- [5 essential lessons of email marketing for startups](https://www.campaignmonitor.com/blog/email-marketing/5-essential-lessons-of-email-marketing-for-startups/)
- [What is transactional email and what is it used for?](https://postmarkapp.com/blog/what-is-transactional-email-and-how-is-it-used)
- [About Transactional Email](https://mailchimp.com/help/about-transactional-email/)
- [Transactional Email](https://sendgrid.com/use-cases/transactional-email/)
- [What is a Transactional Email? - Definitive Guide](https://sendpulse.com/support/glossary/transactional-email)
- [The 6 best transactional email services in 2022](https://zapier.com/blog/best-transactional-email-sending-services/)
- [Transactional Email Explained: Definition, Best Practices, & Setup](https://www.sendinblue.com/blog/transactional-emails-guide/)
- [What are transactional emails?](https://www.zoho.com/zeptomail/what-are-transactional-emails.html)
- [The Beginner’s Guide to Transactional Emails](https://encharge.io/what-are-transactional-emails/)
- [Transactional Email: What It Is, Why You Need It [+Examples]](https://www.getresponse.com/blog/introducing-transactional-emails)
- [What is Transactional Email 101?](https://www.sparkpost.com/blog/transactional-email-101/)
- [Transactional email: Definition, types, and examples](https://www.omnisend.com/blog/transactional-email/)
- [Transactional emails](https://help.campaignmonitor.com/transactional-emails)
- [Intro to Transactional Emails](https://mailtrap.io/blog/transactional-emails/)
- [How to use flows to send transactional emails](https://help.klaviyo.com/hc/en-us/articles/360003165732-How-to-use-flows-to-send-transactional-emails)
- [What Is a Transactional Email? (With 10 Stunning Examples)](https://optinmonster.com/transactional-emails/)
- [10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement](https://instapage.com/blog/transactional-email-best-practices)
- [Transactional Email campaigns](https://www.braze.com/docs/user_guide/message_building_by_channel/email/transactional_message_api_campaign/)
- [What Is a Transactional Email?](https://serversmtp.com/what-is-a-transactional-email/)
- [Best Transactional Email Software](https://www.g2.com/categories/transactional-email)
- [Your Lite option: MailerSend](https://www.mailerlite.com/features/transactional-emails)
- [Transactional emails (documentation)](https://documentation.bloomreach.com/engagement/docs/transactional-emails)
- [Reliable Transactional Email Services](https://www.mailjet.com/solutions/use-cases/transactional-email/)
- [Transactional Email – Send Email From Your WordPress Website](https://kinsta.com/help/transactional-email/)
- [What are marketing and transactional emails?](https://help.kajabi.com/hc/en-us/articles/360043089694-What-are-marketing-and-transactional-emails-)
- [Ultimate guide: Transactional email explained (what, why and how)](https://www.mailersend.com/blog/transactional-email-explained)

---

- website
- popup form or subscribtion form(but be careful)
- spread the word on your social media or create FB ads
- provide a value to current users
- make it easier to share your letter, so you can benefit from it.
ask your readers to share :)

[How to Build an Email List From Scratch: 9 List Building Steps to Follow in 2022 + Infographic](https://www.getresponse.com/blog/email-list-building-ideas)

1. Make your newsletter a valuable product
- Focus on your target audience
- Make it useful
- Engage with your contacts and ask for feedback
2. Promote your newsletter like a product
- Social media pages
- Blog
- Podcast
- Online conferences and events
- Partnerships\Ads-PPC campaigns
- Use some tools and software
3. Create lead magnets
Examples:
- Ebook
- Guide
- Report
- Checklist
- Resource kit
- Framework
- Educational materials
4. Present the benefits or joining your email list
5. Create a landing page for your newsletter
6. Add subscription forms to your website and blog
7. Create a survey for website and blog visitors
8. Run a webinar for your target audience (Partner up with people in your industry with same target audience)
9. Create a list building funnel
- Lead magnet funnel
- Standard opt-in funnel

---

List different features that you might take into consideration
- Email Builder
- Email Templates
- Landing Pages
- Segmentation & Personalization
- Retargeting Audience
- Email Analytics
- Dynamic Content
- Marketing Calendar
- Behavioral-based Automation
- Custom-coded Templates
- Lifetime Value
- Surveys
- Single-step Automation Rules
- Multi-Step Workflows
- A/B Testing
- Multivariate Testing
- Send Time Optimization
- Phone Support

----

A few tips for those who send cold emails. :handshake: Specifically, our best practices to avoid being trapped by spam filters and reach more prospects with your campaigns.

- Switch to dedicated IP address
- Set up and regularly monitor DNS settings (SPF, DKIM, DMARC, BIMI: you can do it manually or with record generator tools);
- Respect sending limits (do not send 1000 emails per day per mailbox if your email service provider recommends 250);
- Make the ‘from’ line trustful (name, surname, and company name must be real);
- No caps lock, spam words, or exclamation marks in the subject line;
- Do not insert links or images with the first cold email (your prospects’ are not supposed to hear from you, any links will be considered suspicious);
- Check your email copy for spam triggers;
- Keep email lists clean (regularly validate them and stay away from bounces);
- Do the warmup properly (increase the limits gradually, interact with recipients with high sender scores).

## Reasons to use email newsletters

1. Your customers want to hear from you.
2. Email newsletters spark sales.
3. Newsletters reconnect you to your customers.
4. Newsletters build your credibility.
5. It’s a cheap way to test marketing ideas.
6. It’s a way to get people when they’re on their phones.
7. You can give your customers things of value and trigger their desire to reciprocate.
8. You can segment your market as narrowly as you wish.
9. It’s a warmup pen for your leads.
10. You can start two-way conversations.

## Frequently asked questions

- What is the most common reason for subscribing to a newsletter?
- What is the main purpose of a newsletter?
- How should you start a newsletter?
- Whats the difference between a blog and newsletter?
- How do I start a newsletter for free?
- What does it mean to subscribe to a newsletter?
- Does subscribing to a newsletter cost money?
- Why do we subscribe?
- How do you organize a newsletter?
- What are 5 elements of an effective newsletter?
- What a newsletter should contain?
- How many words should a newsletter be?
- What is the best format for a newsletter?
- How do you end a newsletter example?
- How do you write a killer newsletter?
- What can I do instead of a newsletter?
- Does your blog need a newsletter?
- Is a mailing list the same as a newsletter?

## Awesome lists

- [Sister Repository](https://github.com/jonathandion/awesome-emails)
- [Awesome-augmented](https://github.com/chaconnewu/awesome-augmented/blob/master/awesomes/awesome-emails.md)

## Additional content

- [Direct-to-consumer advertising](https://en.wikipedia.org/wiki/Direct-to-consumer_advertising)
- [E-mail versus print](https://www.washington.edu/marketing/e-communications/e-communications-basics/e-mail-vs-print/)
- [What is a Newsletter? The Ultimate Guide](https://www.brafton.com/what-is-a-newsletter/)
- [What is Email Newsletter? - Definition and Tips](https://sendpulse.com/support/glossary/email-newsletter)
- [Why Is Everyone Talking About Newsletters?](https://the1a.org/segments/substack-newsletter-blog/)
- [YouTube: Custom HTML emails with an email expert](https://www.youtube.com/watch?v=MHnTpN0g7ko&ab_channel=KevinPowell)

## [Linkedin page of LLazyEmail](https://www.linkedin.com/company/llazyemail/)