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https://github.com/augbog/awesome-user-testing

A curated list of useful links and packages that help with user testing or AB testing in different environments.
https://github.com/augbog/awesome-user-testing

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A curated list of useful links and packages that help with user testing or AB testing in different environments.

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# Awesome User Testing [![Awesome](https://cdn.rawgit.com/sindresorhus/awesome/d7305f38d29fed78fa85652e3a63e154dd8e8829/media/badge.svg)](https://github.com/sindresorhus/awesome)

> A curated list of useful links and packages that help with user testing or AB testing in different environments.

## User Testing Platforms

List of services that help provide ways for you to test against your users.

* [UserTesting.com](https://www.usertesting.com/) User experience research platform
* [Optimizely](https://www.optimizely.com/) The World's Leading Experimentation platform
* [Usability Hub](https://usabilityhub.com/) Remote user testing for designs
* [VWO](https://vwo.com/) A/B Testing and Conversion Optimization Platform
* [Convert](https://www.convert.com/) Affordable Enterprise Testing & Personalization
* [A/B Tasty](https://www.abtasty.com/uk/) A complete suite for conversion rate optimisation
* [Google Analytics Experiments](https://developers.google.com/analytics/solutions/experiments)
* [Usability Tools](http://usabilitytools.com/) In-page visual analytics of what users are doing
* [CrazyEgg](https://www.crazyegg.com/) Find out what makes visitors leave by seeing how users click and scroll
* [TryMyUI](http://www.trymyui.com/) Watch videos of real people using your website and find out

## Implementing A/B testing for your users

* [Roll Your Own A/B Tests with Optimizely and React](http://engineering.tilt.com/roll-your-own-ab-tests-with-optimizely-and-react/)
* [Tips and tactics for A/B testing on AngularJS apps](https://www.widerfunnel.com/ab-testing-on-angularjs/)

## How companies are doing it

* [It's All A/Bout Testing: The Netflix Experimentation Platform](http://techblog.netflix.com/2016/04/its-all-about-testing-netflix.html)
* [Scaling A/B testing on Netflix.com with Node.js](https://www.youtube.com/watch?v=VN4SNJ2JT9E)
* [Building Pinterest’s A/B testing platform](https://medium.com/@Pinterest_Engineering/building-pinterests-a-b-testing-platform-ab4934ace9f4)
* [Experiments at Airbnb](https://medium.com/airbnb-engineering/experiments-at-airbnb-e2db3abf39e7)
* [Scaling Airbnb's Experimentation Platform](https://medium.com/airbnb-engineering/https-medium-com-jonathan-parks-scaling-erf-23fd17c91166)
* [Twitter experimentation: technical overview](https://blog.twitter.com/2015/twitter-experimentation-technical-overview)
* [Building Mobile A/B Testing Infrastructure by Wealthfront](http://eng.wealthfront.com/2016/04/11/building-mobile-ab-testing-infrastructure/)
* [Airlock - Facebook's mobile A/B testing framework](https://code.facebook.com/posts/520580318041111/airlock-facebook-s-mobile-a-b-testing-framework/)
* [Proctor: Indeed's A/B Testing Framework](http://engineering.indeedblog.com/blog/2014/06/proctor-a-b-testing-framework/)
* [A/B Test Reporting in Looker by Kickstarter](https://kickstarter.engineering/a-b-test-reporting-in-looker-bf4869f6b52)
* [Meet Wasabi, an Open Source A/B Testing Platform by Intuit](https://medium.com/blueprint-by-intuit/open-sourcing-wasabi-the-a-b-testing-platform-by-intuit-a8d5abc958d)
* [A/B testing using Django by HackerEarth](http://engineering.hackerearth.com/2016/01/29/ab-testing-using-django/)
* [The Evolution of A/B Testing Platform at LinkedIn](https://engineering.linkedin.com/ab-testing/evolution-ab-testing-platform-linkedin)
* [eBay Experimentation Platform on Hadoop](https://www.youtube.com/watch?v=Gvf89SxXHGw) [[slides](https://www.slideshare.net/tcng3716/experimentation-platform-on-hadoop-hadoop-summit-2015)]
* [Online Experimentation at Microsoft](http://www.exp-platform.com/Documents/ExP_DMCaseStudies.pdf)
* [A/B Testing Using React, GraphQL, and Apollo by Teachers Pay Teachers](http://engineering.teacherspayteachers.com/2017/05/31/a-b-testing-using-react-graphql-and-apollo.html)
* [ABRA: An enterprise framework for experimentation at The Times](https://open.nytimes.com/abra-an-enterprise-framework-for-experimentation-at-the-times-57f8931449cd)

## Courses

* [Evaluating Designs with Users](https://www.edx.org/course/evaluating-designs-users-michiganx-ux504x)
* [Designing, Running, and Analyzing Experiments](https://www.coursera.org/learn/designexperiments)
* [A/B Testing by Google](https://www.udacity.com/course/ab-testing--ud257)

## Articles

* [User testing, explained](https://thenextweb.com/creativity/2015/04/27/user-testing-explained/)
* [Statistical Analysis and A/B Testing](http://20bits.com/article/statistical-analysis-and-ab-testing)
* [Detecting and avoiding bucket imbalance in A/B tests](https://blog.twitter.com/2015/detecting-and-avoiding-bucket-imbalance-in-ab-tests)
* [Implications of use of multiple controls in an A/B test](https://blog.twitter.com/2016/implications-of-use-of-multiple-controls-in-an-ab-test)

## Miscellaneous

* [A/B Testing Meetup](https://www.meetup.com/A-B-Testing-Meetup/)
* [UX StackExchange](https://ux.stackexchange.com/)
* [UserTesting Blog](https://www.usertesting.com/blog/)
* [TheUserIsDrunk](http://theuserisdrunk.com/) Your website should be so simple, a drunk person could use it.

## License

[![CC0](http://mirrors.creativecommons.org/presskit/buttons/88x31/svg/cc-zero.svg)](https://creativecommons.org/publicdomain/zero/1.0/)

To the extent possible under law, [Augustus Yuan](http://augustusyuan.com) has waived all copyright and related or neighboring rights to this work.