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https://github.com/croct-tech/awesome-personalization

✨ A curated list of awesome things related to personalization.
https://github.com/croct-tech/awesome-personalization

List: awesome-personalization

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✨ A curated list of awesome things related to personalization.

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README 

        
# Awesome Personalization

![](https://awesome.re/badge.svg)



Welcome to our curated list of personalization resources! This community-driven repository is filled with hand-picked, high-quality resources on the topic.



As a personalization software, we have focused heavily on learning about personalization, so sharing our findings with others would be nice. Whether you're just starting or an experienced pro, there's something here for everyone.



If you have any suggestions or want to contribute to the list, please check our contribution guidelines and don't hesitate to reach out. Let's continue to grow and improve this list together!



## Basics (start here)

A great starting point for understanding key concepts in personalized marketing.



- [What is personalized marketing?](https://mailchimp.com/marketing-glossary/personalized-marketing/)

- [What is website personalization, and why should you implement it? A Complete Guide](https://croct.com/blog/post/what-is-website-personalization?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [What is personalized marketing and why is machine learning an effective tool for it?](https://vwo.com/blog/what-is-personalized-marketing-and-why-is-machine-learning-an-effective-tool-for-it/)



## Strategies

The technical and practical aspects of personalized marketing, with strategies and technologies to improve personalization.



- [Recommender systems: behind the scenes of machine learning-based personalization](https://www.altexsoft.com/blog/recommender-system-personalization/)

- [A headless CMS helps you achieve dynamic personalization for your e-commerce store](https://www.storyblok.com/mp/headless-cms-dynamic-personalization-ecommerce)

- [Headless personalization: the who, what, why, and how of headless personalization](https://ninetailed.io/glossary/headless-personalization/)

- [Personalization: the most important marketing trend of this century](https://www.contentstack.com/blog/all-about-headless/personalization-important-marketing-trend-of-this-century/)

- [The value of getting personalization right—or wrong—is multiplying](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying)

- [Mobile app personalization: the future of user experience](https://www.storyly.io/post/mobile-app-personalization-the-future-of-user-experience)

- [How to boost your ads performance and overcome marketing channel saturation](https://croct.com/blog/post/how-to-boost-your-ads-performance?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)



## Inspiration

A wide range of examples of effective personalized marketing techniques to help you boost your results.



- [Artwork personalization at Netflix](https://netflixtechblog.com/artwork-personalization-c589f074ad76)

- [9 best-in-class examples of product personalization](https://www.appcues.com/blog/personalized-product-examples)

- [13 website personalization examples that are guaranteed to boost your results](https://www.optimonk.com/website-personalization-examples/)

- [An awesome list with 130 website personalization and marketing automation triggers](https://e-commercemanagers.com/130-marketing-automation-website-personalization-examples)

- [Dynamic Yield inspiration library with 100+ personalization examples](https://www.dynamicyield.com/personalization-examples/)



## Guides

Practical and actionable posts on implementing and optimizing personalized marketing strategies.



- [How to use personalization to grow in 2022](https://www.demandcurve.com/playbooks/personalization-tactics)

- [A complete guide to a powerful website personalization](https://youteam.io/blog/a-complete-guide-to-a-powerful-website-personalization/#Learning_the_fundamentals_of_website_personalization)

- [How to craft a good personalization plan](https://croct.com/blog/post/how-to-craft-good-personalization-plan?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [Complete guide to audience segmentation and targeting](https://www.mxtrautomation.com/the-complete-guide-to-audience-segmentation-and-targeting/)

- [How to use the user's location to implement personalized content](https://croct.com/blog/post/personalization-location?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [Personalize landing pages to a visitor's interests](https://segment.com/recipes/personalize-landing-pages-to-visitor-interests/)

- [How to run AB tests with personalization](https://croct.com/blog/post/ab-tests-personalization?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)



## Privacy

Discussions on the critical topic of data privacy in personalized marketing.



- [Zero-party data: what it is and why you should care](https://www.optimonk.com/zero-party-data/)

- [Google ending third-party cookies in Chrome](https://www.cookiebot.com/en/google-third-party-cookies/)



## Books

A selection of must-read books on personalized marketing.



- [One-to-one personalization in the age of machine learning](https://a.co/d/ckRm6ez)

- [Digital marketing strategy: an integrated approach to online marketing](https://a.co/d/gp9wv6U)

- [The personalization paradox: why companies fail (and how to succeed) at delivering personalized experiences at scale](https://a.co/d/7mPM4WE)

- [Personalization mechanics: targeted content for web teams of all sizes](https://a.co/d/fzmylve)



## Reports

Discussions on the current state of personalized marketing, with the latest trends and developments in the industry.



- [The state of personalization 2022](https://segment.com/state-of-personalization-report/)



## Podcasts

Some of the best podcast episodes about personalized marketing, with a wealth of insights, interviews, and perspectives on the subject.



- [Best 13 Podcast Episodes About Personalization](https://ninetailed.io/blog/podcast-episodes-about-personalization/)



## Tools

The various tools and technologies that you can use to improve personalization.



- [How to implement dynamic content on your website with PMS](https://croct.com/blog/post/how-to-implement-dynamic-content-pms?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [7 website personalization tools to take a look at 2022](https://dinarys.com/blog/website-personalisation-tool)

- [8 best marketing personalization tools for 2023](https://www.optimonk.com/best-marketing-personalization-tools/)



## Case studies

Real-world examples of companies that have successfully implemented personalized marketing strategies.



- [Algonomy](https://algonomy.com/resources/case-studies/)

- [CleverTap](https://clevertap.com/resources/?ct_resources_category=Case%20Study)

- [Croct](https://croct.com/blog/tag/case-studies?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [Ninetailed](https://www.personalizationdecoded.com/)

- [Segmentify](https://www.segmentify.com/success-stories)



## Blogs

A collection of top blogs on personalized marketing with the latest trends, strategies, and best practices.



- [Croct](https://blog.croct.com?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [Fresh Relevance](https://www.freshrelevance.com/blog/)

- [Ninetailed](https://ninetailed.io/blog/)

- [Personyze](https://www.personyze.com/blog/)

- [Segmentify](https://www.segmentify.com/blog)

- [Web Engage](https://webengage.com/blog/)



## Vendors

A list of leading companies that provide solutions and services for personalized marketing.



- [Adobe Target](https://business.adobe.com/products/target/adobe-target.html)

- [Algonomy](https://algonomy.com/)

- [Bunting](https://bunting.com/software/personalize)

- [CleverTap](https://clevertap.com/individualization/)

- [Croct](https://croct.com?utm_medium=repo&utm_source=github&utm_campaign=00000000.RE.EC.awesome_personalization)

- [Dynamic Yield](https://www.dynamicyield.com/)

- [Emarsys](https://emarsys.com/personalization/)

- [Fresh Relevance](https://www.freshrelevance.com/)

- [Insider](https://useinsider.com/)

- [Lytics](https://www.lytics.com/)

- [Marketo](https://www.marketo.com/software/content-personalization/)

- [Ninetailed](https://ninetailed.io/)

- [Personyze](https://www.personyze.com/)

- [Pure Clarity](https://www.pureclarity.com/)

- [Recombee](https://www.recombee.com/)

- [Salesforce](https://www.salesforce.com/products/marketing-cloud/customer-interaction/)

- [Segment](https://segment.com/product/twilio-engage/)

- [Segmentify](https://www.segmentify.com/)

- [Web Engage](https://webengage.com/)