https://github.com/dojinkimm/awesome-ab-testing

AB Testing 📈 related articles
https://github.com/dojinkimm/awesome-ab-testing

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AB Testing 📈 related articles

• Host: GitHub
• URL: https://github.com/dojinkimm/awesome-ab-testing
• Owner: dojinkimm
• Created: 2022-04-23T06:08:00.000Z (over 2 years ago)
• Default Branch: main
• Last Pushed: 2023-08-19T02:28:35.000Z (about 1 year ago)
• Last Synced: 2024-05-22T15:16:29.580Z (4 months ago)
• Homepage:
• Size: 9.77 KB
• Stars: 36
• Watchers: 4
• Forks: 1
• Open Issues: 0
• Metadata Files:
  • Readme: README.md

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README

        
# Awesome AB Testing

Collection of AB Testing related articles

## Table of Contents

- [Company Blogs](https://github.com/dojinkimm/awesome-ab-testing#company-blogs)

    - [Netflix](https://github.com/dojinkimm/awesome-ab-testing#netflix)

    - [Spotify](https://github.com/dojinkimm/awesome-ab-testing#spotify)

    - [Airbnb](https://github.com/dojinkimm/awesome-ab-testing#airbnb)

    - [Uber](https://github.com/dojinkimm/awesome-ab-testing#uber)

    - [Grab](https://github.com/dojinkimm/awesome-ab-testing#grab)

    - [Stichfix](https://github.com/dojinkimm/awesome-ab-testing#stichfix)

    - [Shopify](https://github.com/dojinkimm/awesome-ab-testing#shopify)

    - [Etsy](https://github.com/dojinkimm/awesome-ab-testing#etsy)

    - [당근마켓](https://github.com/dojinkimm/awesome-ab-testing#%EB%8B%B9%EA%B7%BC%EB%A7%88%EC%BC%93)

    - [뱅크샐러드](https://github.com/dojinkimm/awesome-ab-testing#%EB%B1%85%ED%81%AC%EC%83%90%EB%9F%AC%EB%93%9C)

    - [데브시스터즈](https://github.com/dojinkimm/awesome-ab-testing#%EB%8D%B0%EB%B8%8C%EC%8B%9C%EC%8A%A4%ED%84%B0%EC%A6%88)

    - [버킷플레이스](https://github.com/dojinkimm/awesome-ab-testing#%EB%B2%84%ED%82%B7%ED%94%8C%EB%A0%88%EC%9D%B4%EC%8A%A4)

    - [하이퍼커넥트](https://github.com/dojinkimm/awesome-ab-testing#%ED%95%98%EC%9D%B4%ED%8D%BC%EC%BB%A4%EB%84%A5%ED%8A%B8)

    - [핵클](https://github.com/dojinkimm/awesome-ab-testing#%ED%95%B5%ED%81%B4)

    - [매스프레소](https://github.com/dojinkimm/awesome-ab-testing#%EB%A7%A4%EC%8A%A4%ED%94%84%EB%A0%88%EC%86%8C)

    - [우아한형제들](https://github.com/dojinkimm/awesome-ab-testing#%EC%9A%B0%EC%95%84%ED%95%9C%ED%98%95%EC%A0%9C%EB%93%A4)

- [Personal/Community Blogs](https://github.com/dojinkimm/awesome-ab-testing#personalcommunity-blogs)

- [AB Testing Tools](https://github.com/dojinkimm/awesome-ab-testing#ab-testing-tools)

- [AB Testing Books](https://github.com/dojinkimm/awesome-ab-testing#ab-testing-books)

## Company Blogs

### Netflix

- [It’s All A/Bout Testing: The Netflix Experimentation Platform](https://netflixtechblog.com/its-all-a-bout-testing-the-netflix-experimentation-platform-4e1ca458c15)

- [What is an A/B Test?](https://netflixtechblog.com/what-is-an-a-b-test-b08cc1b57962)

- [Reimagining Experimentation Analysis at Netflix](https://netflixtechblog.com/reimagining-experimentation-analysis-at-netflix-71356393af21)

- [Design Principles for Mathematical Engineering in Experimentation Platform at Netflix](https://netflixtechblog.com/design-principles-for-mathematical-engineering-in-experimentation-platform-15b3ea143b1f)

### Spotify

- [Spotify’s New Experimentation Platform (Part 1)](https://engineering.atspotify.com/2020/10/spotifys-new-experimentation-platform-part-1/)

- [Spotify’s New Experimentation Platform (Part 2)](https://engineering.atspotify.com/2020/11/spotifys-new-experimentation-platform-part-2/)

- [Spotify’s New Experimentation Coordination Strategy](https://engineering.atspotify.com/2021/03/spotifys-new-experimentation-coordination-strategy/)

- [Experimenting at Scale, the Spotify Home Way](https://engineering.atspotify.com/2023/06/experimenting-at-scale-the-spotify-home-way/)

- [Coming Soon: Confidence — An Experimentation Platform from Spotify](https://engineering.atspotify.com/2023/08/coming-soon-confidence-an-experimentation-platform-from-spotify/)

### Airbnb

- [Experiments at Airbnb](https://medium.com/airbnb-engineering/experiments-at-airbnb-e2db3abf39e7)

- [Experiment Reporting Framework](https://medium.com/airbnb-engineering/experiment-reporting-framework-4e3fcd29e6c0)

- [Designing Experimentation Guardrails](https://medium.com/airbnb-engineering/designing-experimentation-guardrails-ed6a976ec669)

- [Scaling Airbnb’s Experimentation Platform](https://medium.com/airbnb-engineering/https-medium-com-jonathan-parks-scaling-erf-23fd17c91166)

- [How Airbnb Measures Future Value to Standardize Tradeoffs](https://medium.com/airbnb-engineering/how-airbnb-measures-future-value-to-standardize-tradeoffs-3aa99a941ba5)

### Uber

- [Under the Hood of Uber’s Experimentation Platform](https://eng.uber.com/xp/)

- [Building an Intelligent Experimentation Platform with Uber Engineering](https://eng.uber.com/experimentation-platform/)

- [Supercharging A/B Testing at Uber](https://github.com/dojinkimm/awesome-ab-testing.git)

### Grab

- [Building Grab’s Experimentation Platform](https://engineering.grab.com/building-grab-s-experimentation-platform)

- [A Lean and Scalable Data Pipeline to Capture Large Scale Events and Support Experimentation Platform](https://engineering.grab.com/experimentation-platform-data-pipeline)

- [Orchestrating Chaos Using Grab's Experimentation Platform](https://engineering.grab.com/chaos-engineering)

### Stichfix

- [Building our Centralized Experimental Platform](https://multithreaded.stitchfix.com/blog/2019/07/30/building-centralized-experimental-platform/)

- [Large scale experimentation](https://multithreaded.stitchfix.com/blog/2020/07/07/large-scale-experimentation/)

### Shopify

- [How to Build an Experiment Pipeline from Scratch](https://shopify.engineering/build-experiment-pipeline-from-scratch)

- [10 Lessons Learned From Online Experiments](https://shopify.engineering/lessons-learned-online-experiments)

### Etsy

- [Understanding the collective impact of experiments](https://www.etsy.com/codeascraft/understanding-the-collective-impact-of-experiments)

### 당근마켓

- [1주 1개 실험하는 프로덕트 팀이 되는 여정](https://medium.com/daangn/1%EC%A3%BC-1%EA%B0%9C-%EC%8B%A4%ED%97%98%ED%95%98%EB%8A%94-%ED%94%84%EB%A1%9C%EB%8D%95%ED%8A%B8-%ED%8C%80%EC%9D%B4-%EB%90%98%EB%8A%94-%EC%97%AC%EC%A0%95-b8a4c337a8e1)

- [100+ 팀원의 의사결정에 영향을 주는 Data Scientist, Decision : 실험플랫폼](https://medium.com/daangn/100-%ED%8C%80%EC%9B%90%EC%9D%98-%EC%9D%98%EC%82%AC%EA%B2%B0%EC%A0%95%EC%97%90-%EC%98%81%ED%96%A5%EC%9D%84-%EC%A3%BC%EB%8A%94-data-scientist-decision-5c939e8a3ea9)

### 뱅크샐러드

- [진정한 실험 조직의 탄생](https://blog.banksalad.com/tech/birth-of-a-genuine-experiment-organization/)

- [뱅크샐러드의 실험플랫폼 분석 인프라 살펴보기](https://blog.banksalad.com/tech/experiment-platform-analysis-architecture/)

### 데브시스터즈

- [[NDC] 어머님, A/B 테스트를 댁으로 들이십시오 - 〈DevPlay〉 A/B 테스트 플랫폼 개발기](https://www.youtube.com/watch?v=iN-pQXQRzjI)

### 버킷플레이스

- [오늘의집 A/B 실험 플랫폼 구축기](https://www.bucketplace.co.kr/post/2021-10-29-%EC%98%A4%EB%8A%98%EC%9D%98%EC%A7%91-a-b-%EC%8B%A4%ED%97%98-%ED%94%8C%EB%9E%AB%ED%8F%BC-%EA%B5%AC%EC%B6%95%EA%B8%B0/)

### 하이퍼커넥트

- [Azar의 공정한 A/B test 운영 시스템 ABzar 소개](https://hyperconnect.github.io/2020/08/26/azar-ab-test.html)

### 핵클

- [[테크 웨비나] 쿠팡 출신 개발자의 A/B 테스트 플랫폼 MVP 개발기](https://www.youtube.com/watch?v=w7JHb60zk9k)

### 매스프레소

- [QANDA Team의 실험 플랫폼, QXP를 소개합니다.](https://blog.mathpresso.com/qanda-team-%EC%9D%98-%EC%8B%A4%ED%97%98-%ED%94%8C%EB%9E%AB%ED%8F%BC-qxp-%EB%A5%BC-%EC%86%8C%EA%B0%9C%ED%95%A9%EB%8B%88%EB%8B%A4-e8a0abfbbb8e)

### 우아한 형제들

- [실험과 기능플래그를 위한 실험플랫폼 구축하기](https://techblog.woowahan.com/9935/)

## Personal/Community Blogs

- [A/B 테스트에서 의미있는 효과 기준 (MDE)을 설정하는 방법](https://jhk0530.medium.com/a-b-%ED%85%8C%EC%8A%A4%ED%8A%B8%EC%97%90%EC%84%9C-%EC%9D%98%EB%AF%B8%EC%9E%88%EB%8A%94-%ED%9A%A8%EA%B3%BC-%EA%B8%B0%EC%A4%80-mde-%EC%9D%84-%EC%84%A4%EC%A0%95%ED%95%98%EB%8A%94-%EB%B0%A9%EB%B2%95-63ab65b37cb4)

- [Bayesian AB Test](https://assaeunji.github.io/bayesian/2020-03-02-abtest/)

## AB Testing Tools

- [Hackle](https://hackle.io/ko/)

- [Growthbook](https://github.com/growthbook/growthbook)

- [Optimizely](https://www.optimizely.com/)

- [Google Optimize](https://optimize.google.com/optimize/home/)

- [Firebase AB Testing](https://firebase.google.com/docs/ab-testing?hl=ko)

- [Statsig](https://www.statsig.com/)

## AB Testing Books

- [Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing](http://www.kyobobook.co.kr/product/detailViewEng.laf?ejkGb=ENG&mallGb=ENG&barcode=9781108724265&orderClick=LEA&Kc=)