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https://github.com/facebookincubator/GeoLift

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
https://github.com/facebookincubator/GeoLift

Last synced: 3 months ago
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GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.

Host: GitHub
URL: https://github.com/facebookincubator/GeoLift
Owner: facebookincubator
License: mit
Created: 2021-09-15T21:39:38.000Z (over 3 years ago)
Default Branch: main
Last Pushed: 2024-07-01T18:13:28.000Z (7 months ago)
Last Synced: 2024-08-03T23:18:09.914Z (6 months ago)
Language: R
Homepage: https://facebookincubator.github.io/GeoLift/
Size: 51.7 MB
Stars: 168
Watchers: 11
Forks: 53
Open Issues: 10
Metadata Files:
- Readme: README.md
- Changelog: CHANGELOG
- Contributing: CONTRIBUTING.md
- License: LICENSE.md
- Code of conduct: CODE_OF_CONDUCT.md

Awesome Lists containing this project

awesome-marketing-machine-learning - GeoLift

README

# GeoLift
[![Project Status: Active The project has reached a stable, usable state and is being actively developed.](https://www.repostatus.org/badges/latest/active.svg)](https://www.repostatus.org/#active)[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)

## Overview
GeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods. Through this package it is possible to do a data-driven market selection for a geo-test using a variety of Power Calculators. Moreover, GeoLift features easy-to-use inference and plotting functionalities to analyze the results of a test.

Check out the vignette for a more detailed description of the main functionalities of the package:
- [GeoLift Walkthrough](https://github.com/facebookincubator/GeoLift/blob/master/vignettes/GeoLift_Walkthrough.md)
- [GeoLift Multi-Cell Walkthrough](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/GeoLift_MultiCell_Walkthrough.md)
- [Incorporating Commuting Zones](https://github.com/facebookincubator/GeoLift/blob/main/vignettes/Incorporating_CommutingZones.md)

## Requirements
GeoLift requires or works with:
- R version 4.0.0 or newer.

## Installing GeoLift
To install the package, first make sure that `remotes` and
`augsynth` are installed.

```
install.packages("remotes", repos='http://cran.us.r-project.org')
remotes::install_github("ebenmichael/augsynth")
```

Then, install the package from GitHub:

```
remotes::install_github("facebookincubator/GeoLift")
```

To use Commuting Zones in GeoLift, please check the guide [here](https://facebookincubator.github.io/GeoLift/docs/GettingStarted/Walkthrough#using-commuting-zones)

## Contacts
- [email protected], Arturo Esquerra, creator.
- [email protected], Nicolas Cruces
- [email protected], Kanishka Panchal, Meta Marketing Science Partner
- [email protected], Michael Khalil, Meta Marketing Science Partner
- [email protected], Jussan Nascimento, Meta Marketing Science Partner

## Join the GeoLift community
- [Facebook page](https://www.facebook.com/groups/fbgeolift/)

## License
GeoLift is MIT licensed, as found in the LICENSE file.