Ecosyste.ms: Awesome
An open API service indexing awesome lists of open source software.
https://github.com/nyco/lean-storytelling
Lean Storytelling
https://github.com/nyco/lean-storytelling
agile design-thinking lean-startup product-management storytelling
Last synced: 2 days ago
JSON representation
Lean Storytelling
- Host: GitHub
- URL: https://github.com/nyco/lean-storytelling
- Owner: Nyco
- License: other
- Created: 2016-12-15T08:45:54.000Z (about 8 years ago)
- Default Branch: master
- Last Pushed: 2023-11-04T10:29:33.000Z (about 1 year ago)
- Last Synced: 2024-11-02T03:05:54.902Z (about 2 months ago)
- Topics: agile, design-thinking, lean-startup, product-management, storytelling
- Homepage:
- Size: 23.4 KB
- Stars: 19
- Watchers: 5
- Forks: 4
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
- License: COPYING
Awesome Lists containing this project
README
# Lean Storytelling
**Lean storytelling**: pitch and share your business or product in one minute
[![License: CC BY-SA 4.0](https://img.shields.io/badge/License-CC%20BY--SA%204.0-lightgrey.svg)](http://creativecommons.org/licenses/by-sa/4.0/)
What Lean Storytelling is:
* Technique to tell stories easily, using best practices, in order to be understood by your audience
More:
* It is a basic set of recipes to help shape a story
* It is quite easy to read and understand, but difficult to master: practice a lot
* Fit for a businesses, products and features development (NOT to be a succesful Hollywood screenwriter or awarded novelist)
* Usable from early stage to delivery phases: empathy, problem discovery, ideation, specs, development, test, deployment, communication, sales, advertising, explainer videos, documentation
* Keep everyone in sync and aligned across different teams, remove some of the natural friction and misunderstading
* People will understand the "why", the goal, the guiding light, the north star of you story
* Inspired by Lean Canvas, Monomyth, and The Golden Circle
* Roots in Agile, Lean Startup, Design Thinking, UX research, entrepreneurship
* Very simple and humble, voluntarily minimalistic by design, using the systemic approach# Overview of the playbook
* Tell a story, using the base ingredients
* If you want/need to detail, use the options
* Try, learn, get feedback, remix, change, and adapt to your audience, always & continuously
* If you reduce your story to the bare minimum, just a few words, you might land on your Unique Value Proposition (UVP)
* If you want to seriously learn strong story telling techniques, read the right litterature
* This story telling technique differentiates: it is lean and agile, not generic, more dedicated to businesses## Basic story
These are the three building blocks, the foundations of a good story:
* **Target**: the user or the buyer, the hero of the journey/adventure, the one who will unergo the biggest changes
* **Problem**: the target's problem or antagonism
* **Solution**: your solution, but don't say too much about it## Detailed story
Add the necessary details, to re-inforce the story:
* Target
* **Empathy**: what the target sees, feels, hears, says
* Problem
* **Consequences**: the impact of the problem on the target's daily life
* Solution
* **Benefits**: the benefits that your solution offers## Full story
Add a contextual start, and an inspirationnal end:
* **Context**: in what landscape the target evolves
* Target
* Empathy
* Problem
* Consequences
* Solution
* Benefits
* **Why**: the main motivator behind the story## Extension pack
Add any item, wherever you feel:
* Challenge of the audience, a open question
* Quote, in order to validate the pain point or the benefits
* Alternatives, unsatisfying solutions to the hero's problem
* Competition to the solution, but yours is better
* Unfair advantage of your solution
* Warnings
* Self-benefits on your business/product
* Stages in AARRR
* Call To Action
* A failure, a failed attempt before the solution is found## Summary
In a simple tables, this gives:
| Core items | Detail items | Complete story |
|:--:|:--|:--|
| | | **Context**: where and when, the surroundings of the hero| |
| **Target**, the hero, who it is about |
| | **Empathy**, what the hero sees and feels |
| **Problem** the hero faces, that slows down (NOT the absence of YOUR solution) | |
| | **Consequences** of the problem |
| **Solution**, what you offer, and how | |
| | **Benefits**, the advantages your solution delivers |
| | | **Why**, he guiding light, your internal compass | |# Q&A, FAQ
## What is Lean Storytelling ("TopSol Playbook")?
Lean Storytelling ("TopSol Playbook") is a set of recipes, templates and good practices, to help you shape your story telling for businesses and products. It is a guidance
## Who is it for?
It is aimed at business-oriented people, like product owners/managers, scrum masters, agile coaches, designers, engineers, marketing people, sales people, founders and C-levels CxO.
## Story telling, you say? What else?
Lean Storytelling ("TopSol Playbook") may help you tell stories, but also may help you shape your {unique|key} value proposition.
## How is it used? From A to Z?
It can be used to:
* describe a User Story or Epic, within an Agile team, using Scrum or Kanban, allows to project and better picture the expected outcome
* in a customer interview, test a solution, or a {unique|key} value proposition, validate or invalidate, persist or pivot, useful for Lean Startup and Design Thinking approaches
* sell a solution, product, or featureLean Storytelling helps you synchronise and align all the people involed in the User Story factory/pipeline.
## How can I deliver the story?
A well-shaped story can be delivered in many ways:
* spoken, with or without body language, like a podcast, ad, videoconference, vidéo, meetup, speech, public speaking
* written, in a blog post, slide deck, ticket, social media## What does "TopSol Playbook" stand for?
* **Playbook**, because I didn't want another "framework" ;-) and to underline it is not an advanced story telling technique
* **TopSol**, because To-P-Sol:
* **To**: Target, the people and personas you are targetting with your product or service
* **P**: Problem, the problem they face and suffer from, that is worth fixing
* **Sol**: Solution, the solution that you bring to your targets## Where does it come from?
Standing on shoulders of giants who stand on shoulders of giants, Lean Storytelling has its roots in:
* the Lean Canvas approach by Ash Maurya, I highly recommend this free online course: https://www.udemy.com/lean-canvas-course/ by Ash Maurya.
* Monomyth or "Hero's journey": https://en.wikipedia.org/wiki/Hero's_journey
* The Golden Circle ("Why How What") by Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action## What can I do to help?
* Star this repository
* Share this in your networks
* Ask questions in the [issues](https://github.com/Nyco/TopSol-Playbook/issues)
* Suggest modifications
* Submit a patch or a merge request
* Share your knowledge and experience## Can I use, share, and modify Lean Storytelling?
Lean Storytelling is licensed under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
You are free to:
* **Share** — copy and redistribute the material in any medium or format
* **Adapt** — remix, transform, and build upon the material
for any purpose, even commercially.## Can you organise a workshop?
Yes, for 10 persons max, during 1h30.
Just ping me on:
* https://www.linkedin.com/in/nicolasverite/
* https://twitter.com/nyconyco