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https://github.com/nyco/lean-storytelling

Lean Storytelling
https://github.com/nyco/lean-storytelling

agile design-thinking lean-startup product-management storytelling

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Lean Storytelling

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# Lean Storytelling

**Lean storytelling**: pitch and share your business or product in one minute

[![License: CC BY-SA 4.0](https://img.shields.io/badge/License-CC%20BY--SA%204.0-lightgrey.svg)](http://creativecommons.org/licenses/by-sa/4.0/)

What Lean Storytelling is:

* Technique to tell stories easily, using best practices, in order to be understood by your audience

More:

* It is a basic set of recipes to help shape a story
* It is quite easy to read and understand, but difficult to master: practice a lot
* Fit for a businesses, products and features development (NOT to be a succesful Hollywood screenwriter or awarded novelist)
* Usable from early stage to delivery phases: empathy, problem discovery, ideation, specs, development, test, deployment, communication, sales, advertising, explainer videos, documentation
* Keep everyone in sync and aligned across different teams, remove some of the natural friction and misunderstading
* People will understand the "why", the goal, the guiding light, the north star of you story
* Inspired by Lean Canvas, Monomyth, and The Golden Circle
* Roots in Agile, Lean Startup, Design Thinking, UX research, entrepreneurship
* Very simple and humble, voluntarily minimalistic by design, using the systemic approach

# Overview of the playbook

* Tell a story, using the base ingredients
* If you want/need to detail, use the options
* Try, learn, get feedback, remix, change, and adapt to your audience, always & continuously
* If you reduce your story to the bare minimum, just a few words, you might land on your Unique Value Proposition (UVP)
* If you want to seriously learn strong story telling techniques, read the right litterature
* This story telling technique differentiates: it is lean and agile, not generic, more dedicated to businesses

## Basic story

These are the three building blocks, the foundations of a good story:

* **Target**: the user or the buyer, the hero of the journey/adventure, the one who will unergo the biggest changes
* **Problem**: the target's problem or antagonism
* **Solution**: your solution, but don't say too much about it

## Detailed story

Add the necessary details, to re-inforce the story:

* Target
* **Empathy**: what the target sees, feels, hears, says
* Problem
* **Consequences**: the impact of the problem on the target's daily life
* Solution
* **Benefits**: the benefits that your solution offers

## Full story

Add a contextual start, and an inspirationnal end:

* **Context**: in what landscape the target evolves
* Target
* Empathy
* Problem
* Consequences
* Solution
* Benefits
* **Why**: the main motivator behind the story

## Extension pack

Add any item, wherever you feel:
* Challenge of the audience, a open question
* Quote, in order to validate the pain point or the benefits
* Alternatives, unsatisfying solutions to the hero's problem
* Competition to the solution, but yours is better
* Unfair advantage of your solution
* Warnings
* Self-benefits on your business/product
* Stages in AARRR
* Call To Action
* A failure, a failed attempt before the solution is found

## Summary

In a simple tables, this gives:

| Core items | Detail items | Complete story |
|:--:|:--|:--|
| | | **Context**: where and when, the surroundings of the hero| |
| **Target**, the hero, who it is about |
| | **Empathy**, what the hero sees and feels |
| **Problem** the hero faces, that slows down (NOT the absence of YOUR solution) | |
| | **Consequences** of the problem |
| **Solution**, what you offer, and how |  |
| | **Benefits**, the advantages your solution delivers |
| | | **Why**, he guiding light, your internal compass | |

# Q&A, FAQ

## What is Lean Storytelling ("TopSol Playbook")?

Lean Storytelling ("TopSol Playbook") is a set of recipes, templates and good practices, to help you shape your story telling for businesses and products. It is a guidance

## Who is it for?

It is aimed at business-oriented people, like product owners/managers, scrum masters, agile coaches, designers, engineers, marketing people, sales people, founders and C-levels CxO.

## Story telling, you say? What else?

Lean Storytelling ("TopSol Playbook") may help you tell stories, but also may help you shape your {unique|key} value proposition.

## How is it used? From A to Z?

It can be used to:
* describe a User Story or Epic, within an Agile team, using Scrum or Kanban, allows to project and better picture the expected outcome
* in a customer interview, test a solution, or a {unique|key} value proposition, validate or invalidate, persist or pivot, useful for Lean Startup and Design Thinking approaches
* sell a solution, product, or feature

Lean Storytelling helps you synchronise and align all the people involed in the User Story factory/pipeline.

## How can I deliver the story?

A well-shaped story can be delivered in many ways:
* spoken, with or without body language, like a podcast, ad, videoconference, vidéo, meetup, speech, public speaking
* written, in a blog post, slide deck, ticket, social media

## What does "TopSol Playbook" stand for?

* **Playbook**, because I didn't want another "framework" ;-) and to underline it is not an advanced story telling technique
* **TopSol**, because To-P-Sol:
* **To**: Target, the people and personas you are targetting with your product or service
* **P**: Problem, the problem they face and suffer from, that is worth fixing
* **Sol**: Solution, the solution that you bring to your targets

## Where does it come from?

Standing on shoulders of giants who stand on shoulders of giants, Lean Storytelling has its roots in:
* the Lean Canvas approach by Ash Maurya, I highly recommend this free online course: https://www.udemy.com/lean-canvas-course/ by Ash Maurya.
* Monomyth or "Hero's journey": https://en.wikipedia.org/wiki/Hero's_journey
* The Golden Circle ("Why How What") by Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

## What can I do to help?

* Star this repository
* Share this in your networks
* Ask questions in the [issues](https://github.com/Nyco/TopSol-Playbook/issues)
* Suggest modifications
* Submit a patch or a merge request
* Share your knowledge and experience

## Can I use, share, and modify Lean Storytelling?

Lean Storytelling is licensed under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).

You are free to:

* **Share** — copy and redistribute the material in any medium or format
* **Adapt** — remix, transform, and build upon the material
for any purpose, even commercially.

## Can you organise a workshop?

Yes, for 10 persons max, during 1h30.

Just ping me on:
* https://www.linkedin.com/in/nicolasverite/
* https://twitter.com/nyconyco