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https://github.com/pcefulwarrior/awesome-product-management

A curated list of awesome product management resources & tools.
https://github.com/pcefulwarrior/awesome-product-management

List: awesome-product-management

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A curated list of awesome product management resources & tools.

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README 

        
# 💎 Awesome Product Management

It’s a hand-picked collection of practical product management resources & tools, such as: 

* example



## 🛠 How to Contribute

Have anything in mind that looks like awesome product management resource or tool? Please, contribute to the collection.



Simply submit a [pull request](https://github.com/AI-Sheva/awesome-product-management/pulls). Awesome product managers would love to see your suggestions!



## 📚 Table of Contents

* [Vision & Strategy](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#vision_&_strategy)

* [UX/UI](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#ux/ui)

* [Marketing](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#marketing)

* [Execution](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#execution)

* [Other Resources](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#other-resources)

* [Courses](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#courses)

* [Books](https://github.com/AI-Sheva/awesome-product-management/blob/master/README.md#books)



### Vision & Strategy 

* [A 5-Step Process For Conducting User Research](https://www.smashingmagazine.com/2013/09/5-step-process-conducting-user-research/)

* [Better User Research Through Surveys](https://uxmastery.com/better-user-research-through-surveys/)

* [Interviewing Users](https://www.nngroup.com/articles/interviewing-users/)

* [4 Steps To Building A Compelling Value Proposition](https://www.forbes.com/sites/michaelskok/2013/06/14/4-steps-to-building-a-compelling-value-proposition/)

* [9 Factors that Affect a Customer's Willingness to Pay](https://blog.blackcurve.com/9-factors-that-affect-a-customers-willingness-to-pay)

* [The Real Reason “Stupid” Startups Raise So Much Money](https://www.nirandfar.com/2014/12/stupid-startups.html)



#### Tools

* [Kano Model](https://www.kanomodel.com/)

* [SurveyGizmo](https://www.surveygizmo.com/)

* [SurveyMonkey](https://www.surveymonkey.com/)

* [Google Analytics Surveys](https://www.google.com/analytics/surveys/#)

* [Whois Lookup](https://www.whois.net/)

* []()



### UX/UI

* [The UX Research Plan That Stakeholders Love](https://www.smashingmagazine.com/2012/01/ux-research-plan-stakeholders-love/)

* [Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback](https://www.smashingmagazine.com/2017/10/avoid-bias-ux-feedback/)

* [Cognitive biases in user research](https://uxdesign.cc/cognitive-biases-in-user-interviews-part-1-f811ecb61590)

* [7 Proven Cognitive Biases (And How They Impact Your Design)](https://www.sitepoint.com/7-proven-cognitive-biases-and-how-they-impact-your-design/)

* [The Rainbow Spreadsheet: A Collaborative Lean UX Research Tool](https://www.smashingmagazine.com/2013/04/rainbow-spreadsheet-collaborative-ux-research-tool/)

* [Myth #6: Accessible sites are ugly](http://uxmyths.com/post/702066202/myth-6-accessible-sites-are-ugly)

* [GoodUI ideas and A/B tested patterns for higher conversion rates and growth](https://goodui.org/)

* [Color Safe: accessible web color combinations](http://colorsafe.co/)



#### Tools

* [Axure](https://www.axure.com/)

* [Balsamiq](https://balsamiq.com/)

* [Figma](https://www.figma.com/)

* [InVision](https://www.invisionapp.com/)

* [Sketch](https://www.sketchapp.com/)

* [Magic Mockups](http://magicmockups.com/)

* [MockingBot](https://mockingbot.com/)

* [Moqups](https://moqups.com/)

* [Pencil](https://github.com/evolus/pencil) 

* [Sound UI Good](http://soundsuigood.com/)



### Marketing

* [Marketing for Engineers](https://github.com/LisaDziuba/Marketing-for-Engineers/blob/master/README.md)

* [How To Evaluate Market Demand For Your New Product Idea](https://www.shopify.com/blog/13444793-how-to-evaluate-market-demand-for-your-new-product-idea)

* [Two Methods for Modeling LTV with a Spreadsheet](https://www.slideshare.net/EricSeufert/ltv-spreadsheet-models-eric-seufert)

* [How To Architect The Perfect Conversion Funnel For Your Business](https://www.digitalmarketer.com/conversion-funnel/)

* [The Morality of Manipulation](https://www.nirandfar.com/2012/07/the-art-of-manipulation.html)

* [Topsy is Dead - Alternative Social Analytics Tools You Need to Use NOW](https://www.semrush.com/blog/topsy-is-dead-alternative-social-analytics-tools-you-need-to-use-now/)

* [The Difference Between Paid Search Results & Organic Search Results](https://web.archive.org/web/20150424032957/http://info.barcelonacreative.com/blog/bid/268929/The-Difference-Between-Paid-Search-Results-Organic-Search-Results)

* [30 Ways to Experiment with Acquisition, Product, and Virality to Get More Growth](https://www.appcues.com/blog/growth-hacking-techniques)



#### Tools

* [Alexa](https://www.alexa.com/)

* [Google AdWords](https://adwords.google.com/home/)

* [Google Trends](https://trends.google.com/trends/)

* [SEMrush](https://www.semrush.com/)

* [SimilarWeb](https://www.similarweb.com/)

* [Statista](https://www.statista.com/)

* [Crunchbase](https://www.crunchbase.com/)

* [Mixpanel](https://mixpanel.com/)

* [Localytics](https://www.localytics.com/)

* [The World FactBook](https://www.cia.gov/library/publications/resources/the-world-factbook/)

* [Opera VPN](https://www.opera.com/uk/computer/features/free-vpn)

* [TunnelBear](https://www.tunnelbear.com/)

* [Evan’s Awesome A/B Tools](http://www.evanmiller.org/ab-testing/)



### Execution   



#### Tools

* [Startup Tools](https://steveblank.com/tools-and-blogs-for-entrepreneurs/)



### Other Resources

* [15 Handpicked Resources for the Well Rounded Product Manager](https://blog.craft.io/2017/01/01/handpicked-resources-product-manager/)

* [Product Management Insights 2017](http://insights.alphahq.com/product-management-insights-2017)



### Courses

* [Product Design by Google: Validation and UX through Design Sprints](https://www.udacity.com/course/product-design--ud509)

* [UX Crash Course: 31 Fundamentals](http://thehipperelement.com/post/75476711614/ux-crash-course-31-fundamentals)

* [UX Crash Course: Fundamentals (RU)](https://medium.com/ux-crash-course)

* [Interaction Design](https://www.coursera.org/specializations/interaction-design)

* [Go Practice! Simulator (RU)](https://simulator.gopractice.ru/)

* [Introduction to Statistics: Descriptive Statistics](https://www.edx.org/course/introduction-statistics-descriptive-uc-berkeleyx-stat2-1x)

* [Qualitative analytics 101](https://courses.appsee.com/qualitative101/)

* [Data Management and Visualization](https://www.coursera.org/learn/data-visualization)

* [Google Analytics Academy Courses](https://analytics.google.com/analytics/academy/)



### Books

* [The Lean Startup](http://theleanstartup.com/)

* [The Design of Everyday Things](https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654)

* [Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability](https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?s=books&ie=UTF8&qid=1528947529&sr=1-1&keywords=Don%27t+Make+Me+Think%3A+A+Common+Sense+Approach+to+Web+Usability+%28Voices+That+Matter%29)

* [Hooked: How to Build Habit-Forming Products](https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1528989845&sr=1-1&keywords=Hooked%3A+How+to+Build+Habit-Forming+Products)

* [The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you](http://momtestbook.com/)

* [Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)](https://www.amazon.com/Rocket-Surgery-Made-Easy-Yourself-ebook/dp/B002UXRGNO/ref=as_li_ss_tl?_encoding=UTF8&me=&linkCode=sl1&tag=geekchru-20&linkId=65bbf44fe47fc1cd03757ff2fcb8e515)

* [Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers](https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?ie=UTF8&qid=1494862004&sr=8-1&keywords=business+model+generation)

* [Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers](https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123)

* [Thinking, Fast and Slow](https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555)

* [The Cartoon Introduction to Statistics](https://www.amazon.com/exec/obidos/ASIN/0809033666/managementc09-20/)

* [Master your product's retention](https://www.productanalyticsplaybook.com/)

* [Sprint: Solve Big Problems and Test New Ideas in just Five Days](https://www.thesprintbook.com/)

* [Getting Real: The smarter, faster, easier way to build a successful web application](https://basecamp.com/books/getting-real)

* [Cracking the PM Interview: How to Land a Product Manager Job in Technology](https://www.amazon.com/Cracking-PM-Interview-Product-Technology/dp/0984782818/ref=sr_1_1?ie=UTF8&qid=1482407126&sr=8-1&keywords=cracking+the+pm+interview)



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