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https://github.com/rahuljanagouda/awesomeproductmanager
Awesome Product Manager
https://github.com/rahuljanagouda/awesomeproductmanager
List: awesomeproductmanager
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Awesome Product Manager
- Host: GitHub
- URL: https://github.com/rahuljanagouda/awesomeproductmanager
- Owner: RahulJanagouda
- Created: 2020-04-09T06:31:53.000Z (over 4 years ago)
- Default Branch: master
- Last Pushed: 2020-04-09T06:33:02.000Z (over 4 years ago)
- Last Synced: 2024-10-15T00:06:29.240Z (2 months ago)
- Size: 25.4 KB
- Stars: 1
- Watchers: 2
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
Awesome Lists containing this project
- ultimate-awesome - awesomeproductmanager - Awesome Product Manager. (Other Lists / PowerShell Lists)
README
# AwesomeProductManager
Towards an Awesome Product Manager
Inspired from https://gitlab.com/Floydimus/PM/blob/master/README.md#tools-and-resources
# Table of contents:
- [About](#about)
- [Courses and Tutorials](#courses-and-tutorials)
- [KPIs and Metrics](#kpis-and-metrics)
- [Tools and resources](#tools-and-resources)
- [Books](#books)
- [Videos](#videos)
- [Case studies and reports](#case-studies-and-reports)
- [Blogs and Newsletters](#blogs-and-newsletters)
- [Podcasts](#podcasts)
- [Articles](#articles)
- [Interesting social threads](#interesting-social-threads)
- [Communities](#communities)
- [Websites](#websites)
- [Facebook](#facebook)
- [LinkedIn](#linkedin)
- [Medium](#medium)
- [Quora](#quora)
- [Reddit](#reddit)
- [Slack](#slack)
- [Telegram](#telegram)
- [Offline communities and meetups](#offline-communities-and-meetups)
- [Product Thinkers](#product-thinkers)
- [Processes](#processes)
- [Tips and tricks](#tips-and-tricks)
- [How to build a product](#how-to-build-a-product)
- [The business works because](#the-business-works-because)
- [Ask yourself](#ask-yourself)
- [Metrics](#metrics)
- [Dev cycles](#dev-cycles)
- [Pivot or iterate](#pivot-or-iterate)
- [Get a job as a Product Manager](#get-a-job-as-a-product-manager)
- [Resume guide](#resume-guide)
- [Preparing for interview](#preparing-for-interview)
- [Where to apply](#where-to-apply)
- [How to apply](#how-to-apply)
- [Type of questions](#type-of-questions)
- [General background](#general-background)
- [Product management skills and experience](#product-management-skills-and-experience)
- [Behavioural](#behavioural)
- [Leadership skills](#leadership-skills)
- [Product ](#product)
- [Technical](#technical)
- [Analytical](#analytical)
- [Miscellaneous](#miscellaneous)
- [Asking questions](#asking-questions)
- [Mock problems](#mock-problems)
# About
This project is an effort to collate and publish all the knowledge, tools and resources which can help you enter and grow in the field of Product Management. Curated and managed by owner of this repository - [](https://www.linkedin.com/in/Floydimus)
I have tried to best of my ability to link content to original soruce and mention credits wherever possible. To err is to human and there can be flaws in this repo too. So do write to me at [](mailto:[email protected]?subject=Product%20Management%20Repository) for any of the below incidents:
- Add content (something cool and helpful you came across on internet)
- Feature yourself (your original content)
- Encountered a broken link
- Outdated content
- Missing source or credits
- Typos and/or formatting mistakes
Please note that this is one of my side projects out of many and I will try my best to keep things updated. However, you can stay assured that I will revert to you and/or update this repo even if things are delayed.
If you like the content and want to follow this repository, drag this button to your bookmarks bar for future reference [](https://gitlab.com/Floydimus/PM/blob/master/README.md)
Thank you for checking this out and happy learning! :)
# Courses and tutorials
1. [Become a Product Manager | Learn the Skills & Get the Job - Cole Mercer and Evan Kimbrell](https://bit.ly/2YLNA63)
2. [Practice Product Management interviews](https://bit.ly/2yxJH6q)
3. [Exponent](https://bit.ly/2kZxhjg)
4. [Learn & Become a (Better) Product Manager](https://bit.ly/36nlUn6)
5. [Growth Loops are the New Funnels](https://bit.ly/2uzW81E)
6. [Software Product Management Specialization by University of Alberta](https://bit.ly/38zjcMe)
# KPIs and Metrics
1. Which metric to use and what data to capture, solely depends upon to goal to be accomplished
2. [RICE (Reach-Impact-Confidence-Effort): Simple prioritization for product managers](https://bit.ly/2QJn3CA)
3. [Top 10 Metrics Every Product Manager Should Know & Track](https://bit.ly/2lte5uo)
4. [15 Key Product Management Metrics and KPIs](https://bit.ly/2jZJG6w)
5. How do you monitor performance and success?
6. [Prioritization and Stakeholder Management](https://gitlab.com/Floydimus/PM/raw/master/Assets/Prioritization-and-Stakeholder-Management.pptx)
A professional product manager will have a strong set of key performance indicators (KPIs) that they will monitor in order to understand their position, growth, progress and success. There are four key categories to listen for, including business metrics, product usage metrics, product development metrics, and product quality metrics. Listen for a solid selection of the following KPIs:
1. **Revenues or bookings**: Top-line dollars that have committed to in conjunction with the sales team
2. **Funnel**: Sales in process
3. **Retention, attrition, churn, customer lifetime value**: Track the movement or flow of customers
4. **Customer counts**: Current customer base
5. **Velocity, time to revenue, on-boarding times**: Looking to accelerate revenue recognition and customer adoption
6. **Margins, gross margins, costs of goods sold (COGS), and operational costs of goods sold (OCOGS)**: Understanding the cost basis on which to calculate profitability
7. **Net promoter score (NPS) or customer satisfaction (CSAT)**: Subjective analysis of customer feedback
8. **Number of users per feature or transaction volumes**: Can track feature importance for prioritizing sprints, and can highlight value for marketing or competitive positioning
9. **Time to execute**: Records of time that functions take to perform, possibly indicating infrastructure or complex calculations which will result in customer complaints for poor performance
10. **On-time delivery**: Managing the roadmap and creating credibility—the integrity of the team will depend on delivering as expected, on-time
11. **Team velocity**: Monitoring team performance against sprint calculations using story points
12. **Resource availability**: Monitoring critical resource availability and planning appropriately for coverage
13. **Support tickets and escalations**: Monitoring the quality of the released product
14. **Testing or QA**: Monitoring the quality of the code going into test
As a follow up, ask them what they did when they found a KPI that was not moving in the right direction. Listen for an action plan that would include common sense root cause analysis, and some creative thinking to solve for an unexpected KPI.
Product managers should also be using KPIs to plan for growth, perhaps in their NetOps environments or of on-boarding resources to meet more demand. Likewise, if the support and maintenance metrics are reducing, look for an adjustment of engineering resources as an appropriate data-driven management decision.
# Tools and resources
1. [311 Free Resources for Product Management](https://bit.ly/2kzD7aS)
2. [75+ Resources for Product Managers](https://bit.ly/2lJ9q7q)
3. [How to Build an App as a Non-Technical Person](https://bit.ly/2lJqpqf)
4. ["Open Product Management", a massive resource centre by Product Hired](https://bit.ly/2VTCF83)
5. [Open Source PM Tools](https://bit.ly/2k86dy4)
6. [Best Product Management Resources](https://bit.ly/2lHDikC)
7. [Little Big Details](https://bit.ly/2lCNxXy)
8. [634 Free Resources for Getting Work Done](https://bit.ly/2lJcMY4)
9. [StartupTools](https://bit.ly/2k9Mz4Q)
10. [Mock Plus](https://bit.ly/2vyBVUN)
11. [Balsamiq](https://bit.ly/1F4F67O)
12. [Proto.io](https://bit.ly/1FfYCeL)
13. [Zeplin.io](https://bit.ly/1y5AEEO)
14. [InVision](https://bit.ly/1WSvDtn)
15. [Marvel](https://bit.ly/2xaUa9d)
16. [Whimsical](https://bit.ly/39sktGh)
17. [Draw.io](https://bit.ly/2VT8TQo)
18. [Pencil Project](https://bit.ly/3aElT0H)
19. [UserJourney.Design](https://bit.ly/2TMz3BW)
20. [Free UX resources](https://bit.ly/2lJvoXZ)
21. [Product Management HQ](https://bit.ly/2m62kub)
22. [The Product Management Toolkit](https://bit.ly/2Nw1e4B)
23. [Dark UX patterns](https://bit.ly/2Fvsxt2)
24. [User On-boarding Teardown](https://bit.ly/1tOARs5)
25. [Most popular product management tools](https://bit.ly/312iwwP)
26. [Product Board](https://bit.ly/2O1oc4Z)
27. [Template to refine the idea](https://bit.ly/36zG4ul)
28. [The Top 10 Productivity apps to help make 2020 the best year of your life!](https://bit.ly/37sI5tu)
29. [Moz: There's a smarter way to do SEO.](https://bit.ly/30UG3jn)
30. [ahrefs: Tools to grow your search traffic, research your competitors and monitor your niche](http://bit.ly/36vSFP4)
31. [Majestic: Backlink checker](http://bit.ly/30X0qw5)
32. [KANO Model](https://gitlab.com/Floydimus/PM/raw/master/Assets/the-kano-model.png)
33. [Product Market Fit](https://gitlab.com/Floydimus/PM/raw/master/Assets/product-market-fit.png)
34. [Typora](https://bit.ly/2TOPgGL)
35. [Customer Journey Map PowerPoint Templates](https://bit.ly/37bbDdW)
36. [Google Search Engine for Datasets](https://bit.ly/3bg58dj)
37. [Guide to User Interview Questions](https://bit.ly/39tDV5h)
38. [Open Product Management by Product Hired](https://bit.ly/2SqvbG5)
39. [Turn great ideas into great ads. Creative hub by Facebook](https://bit.ly/377Ps8z)
40. [Heedzy: Download app reviews from the iTunes app store & Google Play](https://bit.ly/2Vg5ESQ)
41. [Building great products is hard](https://bit.ly/2SRq4jG)
42. [Weekly schedule template for Product Managers](https://bit.ly/39U7ddl)
43. [Tableau](https://tabsoft.co/38w7XnV)
44. [Power BI](https://bit.ly/3cEj0yF)
45. [Looker](https://bit.ly/3aFcPZr)
46. [Scrolling Roadmap Template](https://gitlab.com/Floydimus/PM/raw/master/Assets/scrolling-roadmap-template.xlsx)
47. [NoCode.Tech](https://bit.ly/2xH3Zw1) and [No Code Founders](https://bit.ly/2Ql5w1j)
48. [Announcing TensorFlow Quantum: An Open Source Library for Quantum Machine Learning by Google](https://bit.ly/2wYTPqh)
49. [Scratch - Imagine, Program and Share by MIT.edu](https://bit.ly/39WG9uy)
50. [Zeit](https://bit.ly/2xvsMmy)
51. [Sample Specification document](https://bit.ly/39rFdx3)
52. [5 steps to building our Product Roadmap](https://bit.ly/2QRcs6i)
53. [Introduction to CIRCLES Method™ Product Design Framework](https://bit.ly/2yiHrlH)
54. [A list of 100+ PM & Analytics Internships + Search Tips.](https://bit.ly/39qqClw)
# Books
1. 42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts from Around the World by Brian Lawley and Greg Cohen
2. Ahead of the Curve: Two Years at Harvard Business School by Philip Delves Broughton
3. Algorithms to Live By: The Computer Science of Human Decisions by Brian Christian and Tom Griffiths
4. An Astronaut's Guide to Life on Earth by Chris Hadfield
5. Badass: Making Users Awesome by Kathy Sierra
6. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
7. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Chris Yeh and Reid Hoffman
8. Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
9. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
10. Contagious: Why Things Catch On by Jonah Berger
11. Critical Chain Novel by Eliyahu M. Goldratt
12. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown
13. Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves by Christian Rudder
14. Decode and Conquer: Answers to Product Management Interviews by Lewis C. Lin
15. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
16. Design of Business - Roger Martin
17. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
18. Drive: The Surprising Truth About What Motivates Us - Daniel H. Pink
19. Effective Decision-Making: How to make better decisions under uncertainty and pressure by Edoardo Binda Zane
20. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
21. Empire: The Life, Legend, and Madness of Howard Hughes by Donald L. Barlett and James B. Steele
22. Escaping the Build Trap: How Effective Product Management Creates Real Value - Melissa Perri
23. Essentialism: The Disciplined Pursuit of Less by Greg McKeown
24. Experiments with People: Revelations from Social Psychology by Aiden P. Gregg, Kurt P. Frey, and Robert Abelson
25. Finding Allies, Building Alliances: 8 Elements that Bring - and Keep - People Together by Mike Leavitt, Rich McKeown, Bloodworth and Clayton M. Christensen
26. Getting Things Done: The Art of Stress-Free Productivity by David Allen
27. Good Strategy Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt
28. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Morgan Brown and Sean Ellis
29. Hooked: A Guide to Building Habit-Forming Technology - Nir Eyal
30. How Google Works by Eric Schmidt and Jonathan Rosenberg
31. In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
32. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan
33. Jack Welch and the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO by Robert Slater
34. Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
35. Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf and Josh Seiden
36. Loyalty 3.0 - Rajat Paharia
37. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky
38. Management: Tasks, Responsibilities, Practices by Peter Drucker
39. Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter by Liz Wiseman
40. Naked Statistics: Stripping the Dread from the Data by Charles Wheelan
41. Nudge: Improving Decisions About Health, Wealth, and Happiness by Cass Sunstein and Richard Thaler
42. Originals: How Non-Conformists Move the World by Adam Grant
43. Playing to Win: How Strategy Really Works - Alan G. Lafley and Roger Martin
44. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
45. Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams by Martin Eriksson, Nate Walkingshaw, and Richard Banfield
46. Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty by Bruce McCarthy, C. Todd Lombardo, Evan Ryan, and Michael Connors
47. Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
48. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Jagmohan Raju and Z. John Zhang
49. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow
50. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
51. Steve Jobs by Walter Isaacson
52. Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow
53. Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer
54. Talking to Humans: Success Starts with Understanding Your Customers by Frank Rimalovski and Giff Constable
55. The Biased Mind: How Evolution Shaped Our Psychology Including Anecdotes and Tips for Making Sound Decisions by Jérôme Boutang and Michel De Lara
56. The Design of Everyday Things by Don Norman
57. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
58. The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
59. The Goal Novel by Eliyahu M. Goldratt
60. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
61. The innovator's dilemma by Clayton M. Christensen
62. The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by Christopher Chabris, Daniel J. Simons, and Daniel Simons
63. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen
64. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick
65. The Nature of the Firm: Origins, Evolution, and Development by Ronald Coase
66. The PayPal Wars by Eric M. Jackson
67. The Phoenix Project Novel by Gene Kim, George Spafford, and Kevin Behr
68. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
69. The Product Book: How to Become a Great Product Manager by Carlos González de Villaumbrosia and Josh Anon
70. The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager by Steven Haines
71. The Subconscious Mind In Business: A Six Hour Day For Executives by Robert Updegraff
72. Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares
73. UX for Beginners: A Crash Course in 100 Short Lessons by Joel Marsh
74. Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O'Neil
75. Secrets of Sand Hill Road: Venture Capital and How to Get It by Scott Kupor
76. The Moonshot Game: Adventures of an Indian Venture Capitalist by Rahul Chandra
77. User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton and Peter Economy
78. High output management by Andrew Grove
79. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
80. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Amy Wallace and Edwin Catmull
81. Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou
82. Doing Data Science: Straight Talk from the Frontline by Cathy O'Neil and Rachel Schutt
83. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
84. Zero to One by Blake Masters and Peter Thiel
85. Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen, Taddy Hall, Karen Dillon and David S. Duncan
86. The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton Christensen and Michael E. Raynor
87. Crossing the Chasm by Geoffrey Moore
88. Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya
89. Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth by John Doerr
90. Influence: Science and Practice by Robert Cialdini
91. Thinking, Fast and Slow by Daniel Kahneman
92. The Lean Startup by Eric Ries
93. Radical Candor: How to Get What You Want by Saying What You Mean by Kim Scott
94. Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by Greg Piechota and Thales S. Teixeira
95. Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
96. Start at the End: How to Build Products That Create Change by Matt Wallaert
97. [Intercom on Product Management](https://bit.ly/2U5rfgt)
98. The Professional Product Owner: Leveraging Scrum as a Competitive Advantage by Don McGreal and Ralph Jocham
99. [The Growth Handbook](https://bit.ly/31DpQiA)
100. Nudge theory by Cass Sunstein and Richard Thaler
101. Games of Strategy by Avinash Dixit and Susan Skeath
102. [The Product Handbook (2nd Edition)](https://gitlab.com/Floydimus/PM/raw/master/Assets/the-product-book-2nd-edition.pdf) by [The Product School](https://bit.ly/2v954Ma)
103. The CEO Factory: Management Lessons from Hindustan Unilever by Sudhir Sitapati
104. [LEVEL-UP WITH THE LATEST PRODUCT MANAGEMENT TACTICS](https://bit.ly/2UqiWeK)
# Videos
1. [Product Strategy is About Saying No - Des Traynor - Business of Software](https://bit.ly/2k4FhPD)
2. [Amazon's 14 Leadership Principles via Jeff Bezos](https://bit.ly/2z2wY8j)
3. [Building Badass Users by Kathy Sierra at Mind the Product 2014](https://bit.ly/2ScnZ1Z)
4. [Scaling Agile @ Spotify with Henrik Kniberg](https://bit.ly/2kzppVv)
5. [How to Crack the Product Manager Interview by Gayle McDowell](https://bit.ly/2kkHAyl)
6. [How to Build New Products by Google Product Manager](https://bit.ly/2lDNYRo)
7. [Microsoft PM: Jenny Lee's Take on "How to Get Started on a Side Project" | The PM Guy](https://bit.ly/2lHziR8)
8. [Infoshare 2019: Johnny Quach - Growth Culture at AirHelp](http://bit.ly/2n5qndr)
9. [Why Product Managers Hate Product Management](http://bit.ly/2oI3lK0)
10. [10x Not 10%: Product management by orders of magnitude by Ken Norton](https://bit.ly/29kEuly)
11. [Rapid Prototyping & Product Management by Tom Chi](https://bit.ly/2lCf5fn)
12. [Marty Cagan](https://bit.ly/2kyrZLA)
13. [Embrace Your Imposter Syndrome](https://bit.ly/37FJ1uJ)
14. [Why design should include everyone](https://bit.ly/2GqiDZF)
15. [Design presentation from founder of Sakchi at Pune Design Festival](https://bit.ly/38EFZGY)
16. [How to Build a Product Roadmap by Walmart Senior Product Manager](https://bit.ly/2T7o9pZ)
17. Product Con [2018](https://bit.ly/2VkqKj1), [2019](https://bit.ly/2SRz9sw) and [2020](https://bit.ly/38OyxZr)
18. [Community Building for Product Managers](https://bit.ly/2TKzInt)
19. [Kevin Hale - Startup Pricing 101](https://bit.ly/2PV0Oah)
20. [Isolated Utopia: Excerpts About the Internet From 'Hypernormalization'](https://bit.ly/2UM54ut)
# Case studies and reports
1. [Real-Time Payments Systems And Third Party Access - A perspective from Google Payments](https://gitlab.com/Floydimus/PM/raw/master/Assets/Real-Time-Payments-Systems-And-Third-Party-Access-A-perspective-from-Google-Payments.pdf)
2. [Douyin (Chinese Tiktok) Data Report](https://bit.ly/38ELEwL) via [Katherine Wu](https://bit.ly/2RSKB5x)
3. [Overview of the innovative B2C business models in China](https://bit.ly/2RQtiCi) via [Fung Business Intelligence](https://bit.ly/2U0f58k)
4. [Uber Eats: How To Ethically Use Scarcity To Increase Sales](https://bit.ly/36sJ1wG) via [Growth.Design](https://bit.ly/2vpBHFc)
5. [The State Of Startup Funding In India: DataLabs’ Annual Indian Tech Startup Funding Report Decodes It All](https://bit.ly/30UM2V6)
6. [Story of a Feature 20200115v1](https://gitlab.com/Floydimus/PM/raw/master/Assets/story-of-a-feature-20200115v1.pdf)
7. [Holobase: Analysis of Chinese startups in English](https://bit.ly/2tJnQcr)
8. [Our World in Data](https://bit.ly/38e8pI4)
9. [Tech in 2020: Standing On The Shoulders Of Giants](https://bit.ly/39otPTb)
10. [Paytm Saga](https://gitlab.com/Floydimus/PM/raw/master/Assets/paytm-saga.pdf)
11. [LinkedIn North Star Metric Approach](https://gitlab.com/Floydimus/PM/raw/master/Assets/linkedIn-north-star-metric-approach.pdf)
12. [Tech in 2020: Standing on the shoulders of giants by Benedict Evans](https://bit.ly/33n1QRV)
# Blogs and Newsletters
1. [[A Junior VC](http://bit.ly/32lXxFT)
2. [Elezea](https://bit.ly/2mfS2Yr)
3. [Growth Hackers](https://bit.ly/1w9wPae)
4. [Hackernoon](https://bit.ly/2ndklFe)
5. [Lewis C. Lin](https://bit.ly/2lTYOCO)
6. [Mind the Product](https://bit.ly/2PlxGGn)
7. [Product Innovation Educators](https://bit.ly/2lONyYy)
8. [Women in Product](https://bit.ly/2lQcH54)
9. [Introduction to the Product Management Discipline](https://bit.ly/2lQWexy)
10. [Silicon Valley Product Group | Insight blog](https://bit.ly/2lZG19e)
11. [Xplainerr - Consume Information & Not News](https://bit.ly/38LAs1v)
12. [Think. Share. Learn. by StellarPeers](https://bit.ly/2NZyXVk)
13. [The Ken](https://bit.ly/2Rrw8yq)
14. [Product Management Insider](https://bit.ly/38B8jKi)
15. [Breakout Startups](https://bit.ly/38bIG2O)
16. [SVPG: Silicon Valley Product Group](https://bit.ly/2HNMgVC)
17. [Silicon Valley Futurist](https://bit.ly/3aBND5Q)
18. [The Morning Context](https://bit.ly/2QglABu)
19. [Benedict Evans](https://bit.ly/33mDDLF)
20. [GO PRACTICE: Essays on how data helps building and growing products](https://bit.ly/2UM5otb)
# Podcasts
1. [Andreessen Horowitz](https://bit.ly/2jrHukp)
2. [Gimlet Media](https://bit.ly/2kf26jG)
3. [Inside Intercom Podcast](https://bit.ly/2kLSSeW)
4. [Master of Scale](https://bit.ly/2qCmDgP)
5. [Product Hunt Radio](https://bit.ly/2kB6eLh)
6. [Product Innovation Educators](https://bit.ly/2kzyWfz)
7. [Product People](https://bit.ly/2kKMAwi)
8. [Rocket Ship](https://bit.ly/29bwync)
9. [The Distance](https://bit.ly/1idaYO2)
10. [This Week in Start-ups](https://bit.ly/2kK71cI)
11. [Use Case](https://apple.co/2ItIyRe)
# Articles
1. [A Guide to Assembling a Product Roadmap](https://bit.ly/2TZwlKQ)
2. [How to Write a Painless Product Requirements Document](https://bit.ly/2SRzGLl)
3. [How to measure if users love your product using cohorts and revisit rates](https://bit.ly/2SQE2CL)
4. [How Superhuman Built an Engine to Find Product/Market Fit](https://bit.ly/2QJ5IH4)
5. [Truecaller’s Growth Machine: Reaching 300M Users](https://bit.ly/2FlPbmU)
6. [Best product management metrics wrong answers only](https://bit.ly/2uaPH4S)
7. [“It Won’t Be Pretty”: How the Next Decade’s Technological Tsunami Will Change Life as We Know It](https://bit.ly/2Qr0fFX)
8. [A product manager’s bookshelf](https://bit.ly/2sLiJYC)
9. [So You Just Became a Product Manager…](https://bit.ly/2ZMLHU4)
10. [How Story Telling Taught Me My First Product Management Skill?](https://bit.ly/35nJ4cu)
11. [How Uber is driving the welfare of driver-partners](https://bit.ly/38Juzl8)
12. [Uber zooms focus on safety; pilots new features in India including audio recording](https://bit.ly/2TX8Mm4)
13. [India1, Avocado Startups & Product-Market Fit](https://bit.ly/2GpqRBd)
14. [India2, English Tax and Building for the Next Billion Users](https://bit.ly/2TYpj9l)
15. [Making Your Product A Habit: The Hook Framework](https://bit.ly/36qbpiZ)
16. [Your first 90 days as CTO or VP Engineering](https://bit.ly/2uDRuj2)
17. [Your Life is Driven by Network Effects](https://bit.ly/38KOtfY)
18. [Productivity (without a good memory)](https://bit.ly/2TUhsJY)
19. [12 Things about Product-Market Fit](https://bit.ly/2RurYWE)
20. [Where Will the Next Big Wave of Internet Users Come From?](https://bit.ly/2uF3ZuL)
21. [Can A ‘Doubt Button’ On WhatsApp Curb Fake News Menace?](https://bit.ly/2SrS1NB)
22. [WhatsApp fake news detection system (UX approach)](https://bit.ly/3bo8PNS)
23. [How to redesign, step by step guide](https://bit.ly/2H5Pe7o)
24. [First principle approach in building startups and products](https://bit.ly/2vjTvRR)
25. [The Deep Tech Behind Estimating Food Preparation Time](https://bit.ly/2H3ZblA)
26. [The Future of Product Management in the 2020s](https://bit.ly/2PwQ8P5)
27. [The Alternative to Roadmaps](https://bit.ly/2HNdHib)
28. [Great PMs don’t spend their time on solutions](https://bit.ly/32lepwI)
29. [Developing a Product Mindset: A story of how we built Zivame.com's next-gen eCommerce experience](https://bit.ly/37QieLd)
30. [Google’s Approach: How to Grow to 100 Million Users](https://bit.ly/2vbAqSa)
31. [Problem Solving as a Product Manager](https://bit.ly/2SRJoNA)
32. [The Silent Meeting Manifesto v1: Making meeting suck a little less](https://bit.ly/2PePqpu)
33. [Finding Product Culture Fit](https://bit.ly/2HLLGY6)
34. [How do you know a product is well-designed?](https://bit.ly/2MIPG08)
35. [How Practo is ruining your health](https://bit.ly/3cG8Bmb)
36. [Product Management Skills Series— Part 1: The underrated skills](https://bit.ly/2TxAXXW)
37. [IKEA Becomes First Retailer To Let Customers Pay Using Time](https://bit.ly/2xdQN1i)
38. [Heuristics (hyoo·ri·stuhks) evaluation in UX](https://bit.ly/2wxUCOB)
39. [What Is Automatic App Creation and How Does It Benefit You?](https://bit.ly/2wctIMh)
40. [Kubernetes for product managers](https://bit.ly/3d1iM4F)
41. [In Defense of Eye Candy](https://bit.ly/38Z1Gl3)
42. [Keeping People Safe and Informed About the Coronavirus by Facebook](https://bit.ly/2UbTKHo)
43. [Hard Questions: How Is Facebook’s Fact-Checking Program Working?](https://bit.ly/2IM4pDF)
44. [What we learned onboarding 2 million home and apartment owners on Booking.com](https://bit.ly/3d18xgX)
45. [Instagram vs. Tik Tok: App Battle](https://bit.ly/2xHn9BY)
46. [Zuckerberg Explains Why TikTok Has Become Bigger Than Instagram In India](https://bit.ly/3cVfike)
47. [Just Walk Out by Amazon](https://bit.ly/2IPQbBE)
48. [Lead Your Business Through the Coronavirus Crisis](https://gitlab.com/Floydimus/PM/raw/master/Assets/Lead-Your-Business-Through-the-Coronavirus-Crisis.pdf)
49. [Browser-2020](https://bit.ly/2QSEAWT)
50. [Flutter vs Native vs React-Native: Examining performance](https://bit.ly/3dA32G5)
51. [Decoding Bytedance’s strategy to tap India’s music app market](https://bit.ly/3bJ3hNF)
52. [Why Don’t We Just Ban Targeted Advertising?](https://bit.ly/3alu02l)
53. [Product Manager expectations by level](https://bit.ly/3bz3tPm)
54. [Designing AI products](https://bit.ly/2yga56R)
# Interesting social threads
1. [Swiggy's model](https://bit.ly/2wFoXLg)
2. [OYO's model I](https://bit.ly/38XZZFi)
3. [OYO's model II](https://bit.ly/38S83Hl)
4. [Product Design question](https://bit.ly/2viwdM9)
5. [Some engineering hot takes](https://bit.ly/39jwDRu)
6. [Some notes of product manager hiring](https://bit.ly/2O0TtoE)
7. [Contactless delivery by Zomato during CoVID-19 Pandemic](https://bit.ly/2x2gPEx)
8. [#NoCode on Twitter](https://bit.ly/2xBTKsF)
9. [A change in iOS 13 can put an end to Calm’s 1B valuation (and make AppStore better)](https://bit.ly/2UKOvia)
# Communities
## Websites
1. [Product Coalition](https://bit.ly/2kLSzRn)
2. [Product Hunt](https://bit.ly/1KpGTc5)
3. [Product Manager HQ](https://bit.ly/2m62kub)
4. [Products that count](https://bit.ly/2tcSVk8)
5. [Roadmap](https://bit.ly/2gXYzmR)
6. [Zip board](https://bit.ly/2mieKPP)
## Facebook
1. [B2B Marketers & Founders](https://bit.ly/2eA487u)
2. [HH Product Management](https://bit.ly/2m9aQZc)
3. [Product Managers Community](https://bit.ly/2kKLfpg)
4. [Software and Web Product Managers](https://bit.ly/2midhch)
5. [The Product Group](https://bit.ly/2m9aS3g)
## LinkedIn
1. [Creative Product Manager](https://bit.ly/2kK4VcQ)
2. [Mobile Product Management](https://bit.ly/2kgVr8F)
3. [Product Management Executives](https://bit.ly/2lMcK1P)
4. [Product Manager Jobs](https://bit.ly/2kzVywq)
5. [Product Managers Community](https://bit.ly/2mhjOnq)
6. [Silicon Valley Product Management](https://bit.ly/2lTOpag)
7. [The Accidental Product Manager](https://bit.ly/2lQiwzD)
## Medium
1. [Product Management Insider](https://bit.ly/2lMc9gB)
## Quora
1. [Product Management](https://bit.ly/2kgqUrx)
2. [Product Managers](https://bit.ly/2mcBfW4)
## Reddit
1. [r/ProductManagement](https://bit.ly/2kLSFsa)
## Slack
1. [Mind the Product](https://bit.ly/2mieWOX)
2. [Product Coalition](https://bit.ly/2kLSzRn)
3. [Product Plan](https://bit.ly/2kJnLRn)
4. [Product School](https://bit.ly/2mcACfa)
5. [Start-up Study Group](https://bit.ly/2km5RnG)
## Telegram
1. [Creators of Product](https://bit.ly/2SvD1Qc)
## Offline communities and meetups
1. [Zomato Huddle](https://bit.ly/2PXffui) and [key takeaways](https://gitlab.com/Floydimus/PM/raw/master/Assets/zomato-huddle.pdf)
# Product Thinkers
1. [Andrew Chen](https://bit.ly/1fbXgLa)
2. [April Dunford](https://bit.ly/2kV9YqX)
3. [Ben Thompson](https://bit.ly/2koIKZs)
4. [Bhavika Shah](https://bit.ly/2m58Pxq)
5. [Bo Ren](https://bit.ly/2lY5OyJ)
6. [Brian Norgard](https://bit.ly/2koIhGG)
7. [Brianne Kimmel](https://bit.ly/2uIN4p6)
8. [Brittany Cheng](https://bit.ly/2m58PNW)
9. [C Todd Lombardo](https://bit.ly/2ml25vc)
10. [Catherine Shyu](https://bit.ly/2kXSmKW)
11. [Christina Wodtke](https://bit.ly/2m2VfdJ)
12. [Cindy Alvarez](https://bit.ly/2m0ouxW)
13. [Dave Gerhardt](https://bit.ly/2kY4RGp)
14. [David Cancel](https://bit.ly/2kMJeZR)
15. [DHH](https://bit.ly/2m0XE8M)
16. [Hiten Shah](https://bit.ly/2msgvKe)
17. [hunterwalk](https://bit.ly/2kJb5dn)
18. [Inga Chen](https://bit.ly/2ksRXQy)
19. [Janna Bastow](https://bit.ly/2m2lGAe)
20. [Jared Dallas](https://bit.ly/2ml4ndM)
21. [Jason Evanish](https://bit.ly/2kVyuZ3)
22. [Jason Fried](https://bit.ly/2c6RvO0)
23. [Jeff Morris Jr.](https://bit.ly/2lY6hRv)
24. [Jeff Patton](https://bit.ly/2kWAIr8)
25. [Jessica Barnett](https://bit.ly/2kLEm7j)
26. [John Cutler](https://bit.ly/2mtWweb)
27. [Julie Zhuo](https://bit.ly/2kV9ktx)
28. [Justin Jackson](https://bit.ly/2kXSkmi)
29. [Justin Kan](https://bit.ly/2gOeXXR)
30. [Katie McCann](https://bit.ly/2kLQGEA)
31. [Kunal Shah](https://bit.ly/2kMHRdF)
32. [Laura Klein](https://bit.ly/2m0obTO)
33. [Lenny Rachitsky](https://bit.ly/2m0ozSg)
34. [Levels.io](https://bit.ly/2DR5ckv)
35. [Lisa Zhu](https://bit.ly/2mtlJ8w)
36. [Louie Mantia Jr.](https://bit.ly/2m2AhvH)
37. [Luke Wroblewski](https://bit.ly/2qPGI2U)
38. [Matt Barcomb](https://bit.ly/3aBx8Xu)
39. [Maggie Crowley](https://bit.ly/2m2mt4a)
40. [Marie Prokopets](https://bit.ly/2kxHhQO)
41. [Marty Cagan](https://bit.ly/2kXQr9d)
42. [Melissa Perri](https://bit.ly/2kMHFLt)
43. [Merci Victoria Grace](https://bit.ly/2kLVOZk)
44. [Mikael Cho](https://bit.ly/2m76Qby)
45. [Naval](https://bit.ly/2lY6Bjb)
46. [Nils Davis](https://bit.ly/2kt7909)
47. [Nir Eyal](https://bit.ly/1FXruyl)
48. [Patrick Campbell](https://bit.ly/1IO2NCx)
49. [Patrick Collison](https://bit.ly/2kXT0rQ)
50. [Paul Graham](https://bit.ly/21g52bb)
51. [Prerna Singh](https://bit.ly/2msfkdM)
52. [Product Habits](https://bit.ly/2m6UpMV)
53. [Rahul Vohra](https://bit.ly/2kYHEnF)
54. [Rajesh Setty](https://bit.ly/2mtXcQL)
55. [Rich Mironov](https://bit.ly/2kV89u7)
56. [Ryan Hoover](https://bit.ly/2ftUMxX)
57. [Ryan Singer](https://bit.ly/2kwaTOs)
58. [Sahil Lavingia](https://bit.ly/2kMIi7N)
59. [Sean Ellis](https://bit.ly/1DNUkQX)
60. [Semil](https://bit.ly/2kVyXdL)
61. [Shilpi Roongta](https://bit.ly/2kt5BDf)
62. [Simon Wardley](https://bit.ly/2m66vpA)
63. [Suhail](https://bit.ly/2m5WxEI)
64. [The Product Folks](https://bit.ly/2kw91VW)
65. [Theresa Torres](https://bit.ly/2msf3HJ)
66. [Tim Herbig](https://bit.ly/2m76im0)
67. [Tobi Lütke](https://bit.ly/2pX9t0k)
68. [Tren Griffin](https://bit.ly/2lZaQev)
69. [Venkatesh Rao](https://bit.ly/2m5W7y8)
70. [Mj](https://bit.ly/2SqpAzz)
# Processes
1. The product, target user and product market fit
2. User stories
a. As a \_\_\_\_\_, I want to \_\_\_\_\_, so that I can \_\_\_\_\_.
b. Epics are larger story that can be further broken down into multiple smaller user stories.
c. Define pain points in user stories
d. Write contextual user stories
3. JIRA/Trello
4. Agile/SDLC/Kanban/Scrum
5. Total Addressable Market and Market share
6. Customer retention/churn rate
7. Win/loss rate
8. Product NPS score
9. Revenue (recurring, non-recurring), OpEx and Gross Margin
10. Customer acquisition cost
11. Average discount
12. Growth (Revenue, Market Share)
# Tips and tricks
1. Start Medium or a blog. Product Manager is a critical thinker and the only way for thinkers to be understood and recognized is through writing.
2. [A Product Manager’s Guide to Saying No](https://bit.ly/37vfDXJ)
3. Feature flags and release trains
4. Self-service model eliminates hand offs. It is great for scaling but runs on trust. This model enables you to do things yourself. However, other teams support you.
5. Trust > Control. You get control indirectly via trust
6. If everything is under control then you are going too slow
7. Limit blast radius and roll out to 1% of users so not everybody is impacted. Therefore, whatever happens happens to small part of product to a small number of users for a short period
8. A product with zero bugs is a bad product.
9. Healthy culture helps heal the broken process
10. Objective decision making overpowers subjective opinions
11. Know how to solve the problem instead of knowing it all
12. Users are the best advocates for your product. An advocate brings other users in, resolves problems, and give you actionable feedback to improve your product.
13. The best way to turn a user into an advocate is to enhance the user in their context.
E.g.: Instead of "I have a good camera", let the product make the user feel "I'm a good photographer!"
How do you do that?
a. Reduce cognitive load inherent in using your product.
b. Cognitive load is anything that the user has to learn or keep constantly in mind to use your product.
E.g.: A radio with lots of clearly labelled buttons is better than a radio with one streamlined button that does everything (because you have to learn/remember how it is all done).
c. Reduce number of choices to be made. (Related to cognitive load above).
d. Habits/automated tasks.
e. Make it easier to focus. (Get past Brain's spam filter).
14. Create a sympathetic product.
a. Do not make any encountered difficulties the user's fault.
b. Give users faith that you know what it is really like to figure out your product.
c. Design all aspects of the product, documentation, marketing, etc., to be in line with user's experiences.
15. A good product roadmap is a polestar for product teams. It keeps us connected to the longer-term vision so that we don’t get lost in the day-to-day. It’s the strategic counterpart to task lists and opportunity backlogs.
16. [Product Launches and Risk: A Tough Teacher](https://bit.ly/2SaLmbm)
17. Tracking competition by [Shashank Mehta](https://bit.ly/2wATUA7): Track their job openings. JDs tend to give an idea about their team structure, work type, area etc.
18. Pricing strategy thoughts by [Amul Badjatya](https://bit.ly/2TOaT9U)
1. Elasticity curve
2. Customized pricing according to who the customer is, what can we bundle to upsell/cross-sell stuff, when should we target him, with what message and what medium
# How to build a product
## The business works because
1. Keep the costs low
2. Have a highly technical team
3. Be passionate about the product
## Ask yourself
1. How serious is your problem?
2. How specifically are you solving the problem for first?
3. Solve a problem people need to solve regularly
4. How easy are your customers to find?
5. Does your MVP actually solve the problem?
6. Get users on your product early (you are not an artist)
7. Who are the most desperate customers, sell to them first. If it takes 10 months, they are not desperate
8. Whose business is going to go out of business, without your software?
9. Be weary of 'customers' who are taking the piss and avoid them
10. Be cautious with your discounts. Use discounts for urgency but do not devalue your product/service
## Metrics
1. Super important: ensure your stats are part of the build process
2. Should be a sources of ideas for features and solutions
3. Google Analytics is not optimal; you need an events based analytics solution (Mix panel...) as well
4. Pick 5-6 simple stats to track, don't overload yourself
5. Ensure you are tracking if people are using product or not
6. Maintain a clear spec that you are building that all team members can refer to
## Dev cycles
You need to build many things because you do not know what will work. So having short dev cycles and a good technical team is crucial. In addition, getting feedback from quick, scrappy MVPs let you know what you should be building.
1. Keep them short
2. Have a single KPI that reflects how you are doing (Money if you charge/Usage if you do not)
3. Ensure everyone in the company knows what the KPI is and was
4. Brainstorm solutions (with metrics to support/destroy ideas)
a. Categorise: New Features & Optimisations/Bug Features/Tests
b. Prioritise: Easy/Medium/Hard
5. Decide
a. Which hard item with impact the KPI the most
b. Which Medium item...
c. Which Easy item...
6. Create the spec for each item
7. Distribute tasks
8. Meet once a week or bi-weekly, enough time to get shit done
## Pivot or iterate
1. Give your product time be properly validated
2. Pivot: Changing problem or Customer
3. Iterate: Changing the solution
4. Identifying the problem is the genius
5. Don't be fake Steve Jobs; iterate and talk to customers
6. Ask a specific customer what they want and make it (if it makes sense for your KPI)
# Get a job as a Product Manager
## Resume guide
1. [Product Manager Resume - Sample and Complete Guide](https://bit.ly/2kKJ9FU)
## Preparing for interview
1. [Product Management Interview](https://bit.ly/38TVknt)
2. [How to prepare for Product Management interviews?](https://bit.ly/3blTPAo)
3. [Pramp: Practive Live Interviews](https://bit.ly/2uDSxQ0)
4. [Perfect PM Interview Practice — Ryan Hill, Founder of APMList](https://bit.ly/37FL5mt)
5. [11 Revealing Product Manager Interview Questions](https://bit.ly/2GsNuEN)
6. [The Ultimate Product Manager Interview Cheat Sheet](https://bit.ly/2kxFgEf)
7. [Interview guides](https://bit.ly/2lCn4tc)
8. [Lewis C. Lin's 2 Week Product Management Interview Preparation Plan (Provided by Decode and Conquer: Answers to PM Interviews)](http://bit.ly/2kNrAVS)
9. [Cracking the PM interview by Gayle Laakmann McDowell](https://gitlab.com/Floydimus/PM/raw/master/Assets/cracking-the-pm-interview-by-Gayle-Laakmann-McDowell.pptx)
10. [Cracking the Product Manager Skills Cheat Sheet](https://gitlab.com/Floydimus/PM/raw/master/Assets/cracking-the-product-manager-skills-cheat-sheet.png)
11. In Product Design or favourite Product question, it is also a good idea to prepare 1/2 products that are not well-known. If you're allowed to pick a product to discuss, it's a good idea to go for one of those - the interviewer has less information about it and it's easier for them to assess your approach as novel. Also, for well-know products, the interviewer has probably head the same ideas from dozens of candidates before, so it's hard for you to stand out.
12. Answering Product Mindset analysis questions by [Shruti Sharma](https://bit.ly/2PWaZez)
1. These are to be prepared for with a framework that shows your priority while using/planning and executing product.
2. These are also questions to showcase any unique app you have used or some across and a defining feature which makes you a diligent user.
3. These also showcase your personality to an extent as the interviewer is looking to grill you in case you mention something wrong with an app he/she likes a lot.
13. [PrepTick](https://bit.ly/3b22o2m)
14. [Practical Guide for Product Management Interview Prep](https://bit.ly/33Pp4jS)
15. [How to crack the PM whiteboard interview (from the other side of the whiteboard)](https://bit.ly/3byrJBc)
## Where to apply
1. [Associate Product Manager (APM) programs](https://bit.ly/30UMtyI)
2. [Breakout List 2019: Great Companies To Apply To](https://bit.ly/3bkSJEX)
3. [Most Innovative Companies of 2020 by Fast Company](https://bit.ly/2TTSFp1)
## How to apply
1. Find the company/product you would like to work for/build (Job portals, Linkedin, Careers page on their site)
2. Connect with insiders (HRs, Hiring Manager and C level folks via Linkedin and other social forums)
3. Target hiring manager/HR with cover letter
4. Prepare as per the job description
5. Use the product and try to understand their market, business startegy, metrics and if possbile have some sample questions worked out
6. Know about the interviewer (stalking their profile via Linkedin and other social forums would help)
## Type of questions
1. [Behavioural](https://bit.ly/2T7lmNF)
2. [Brainstorming/Problem Solving](https://bit.ly/2SRj2vf)
3. [Execution](https://bit.ly/2HQ5QAh)
4. [Estimation/Guesstimate](https://bit.ly/2HQwoBI)
5. Market Entry
6. Market Trend
7. [Metrics](https://bit.ly/2HOYbSQ)
8. [Product Design](https://bit.ly/3a1OVXt)
9. [Product Growth](https://bit.ly/3a1OX1x)
10. [Product Improvement](https://bit.ly/2HQizTL)
11. [Product Launch/Go to Market Strategy (GTM)](https://bit.ly/37L5hT2)
12. Product Pricing
13. [Product Strategy](https://bit.ly/38T7UDG)
14. [Product Technology](https://bit.ly/37NQ8jX)
15. Technology Casing
## General background
Most interviews start with some general questions. The purpose of these questions is for the interviewer to learn more about you and why you applied for the product management position.
1. Tell me about yourself.
2. How did you hear about this role?
3. What interests you about this role?
4. What are you looking for in a new position?
5. Why do you want to leave your current job?
6. What do you like most/least about your current job?
7. Why do you want to work here?
8. What are your career goals?
9. Why should we hire you?
10. What do you do in your spare time?
11. Where do you see yourself in five years?
12. What is the most difficult decision you have ever had to make?
13. What do you need from your manager to be successful?
14. How do you say no to people?
15. What is one of the best ideas you have ever had?
16. What is one of the worst ideas you have ever had?
## Product management skills and experience
The interviewer will want to understand how your past product management experience will translate into the new position. Expect to discuss common product management topics, such as setting strategy, creating product roadmaps, managing releases, gathering ideas, and defining features.
Prepare answers to the following questions so you can effectively describe your experience:
1. How would you explain product management to a stranger?
2. Tell me about the product(s) you own.
3. Who are the customers? How big is the customer base?
4. What type of customer research do you conduct and how often?
5. How do you develop product strategy?
6. What inputs do you use to build your roadmap?
7. How do you plan releases? What development methodology does your company follow?
8. How often do you launch new features?
9. Where do ideas for new features come from? How do you decide which ones to build?
10. Take me through how you manage a feature from conception to launch.
11. Tell me about the most successful product have managed. What made it so successful?
12. Describe one of your failures. Why do you think it failed? What would you do differently?
13. How do you know if a product launch is successful?
14. Can you share a lesson from your last product launch?
15. What aspects of product management do you find the most exciting?
16. Tell me about a time when you had to build or motivate a team.
17. What do you think a day to day would be like for a product manager?
18. How do you think product managers interact with engineers?
19. How would you explain Product Management to a 5-year-old?
20. What aspects of product management do you find the least interesting?
21. Tell me about your role on your team, who else you work with, and how you work with them.
## Behavioural
1. Tell me about a challenging issue or challenge you took on
2. Tell me about how you interact with customers/users?
3. Talk about how you overcame product failures/challenges or poor feedback.
4. Tell me about a time you had to influence someone.
5. Tell me about a mistake you made and how you handled it.
6. One executive says that Feature A is more important and another executive says Feature B is more important. How do you choose which one to implement?
7. Tell me about a time you used data to make a decision.
## Leadership skills
Successful product managers must be skilled at leading a cross-functional team. This requires the ability to make decisions, influence other people, and unite teams (such as engineering, marketing, sales, and support) around a common vision and goals. Here are a few examples of interview questions that explore your leadership skills:
1. What types of people do you like to work with?
2. Tell me how you motivate other people?
3. What makes you angry?
4. How frequently do you meet with cross-functional teams?
5. Tell me about a project that required you to influence people that did not report to you.
6. If I spoke to your co-workers, what is one word they would use to describe you?
7. Tell me about a time when something went wrong at work and you took control.
8. Have you ever had a disagreement with a teammate? What was the outcome?
9. How do you communicate with executive leadership?
10. Describe a time when you used data to make a decision.
11. How would you describe your leadership style?
12. Who do you respect most for their leadership ability and why?
13. Is consensus always a good thing?
14. What is the best way to work with executives?
15. What is the best way to work with customers and users?
16. What kinds of people do you like to work with?
17. What kind of people do you have a hard time working with?
18. What would you do to get a team to stick to a schedule?
19. What is the difference between leadership and management?
## Product
1. How would you prioritize resources when you have two important things to do but can't do them both?
2. Describe a scenario, which required you to say no to an idea or project.
3. How do you decide what and what not to build?
4. What is a product you currently use every day, why and how would you improve it?
5. There is a data point that indicates that there are more Uber drop-offs at the airport than pick-ups from the airport. Why this is the case and what would you do within the product to change that?
6. How would you improve the functionality 10x of what it is now?
7. How would you increase adoption of Google's Fiber to the Home product?
8. What is the key to a good user interface?
9. While we make X product for the general public, we also have a B2B division. What is your experience with juggling both markets?
10. How do you know if a product is well designed?
11. How would you redesign our product?
12. What is one improvement you would implement for our product in the next 6 months?
13. What is a major challenge our company will face in the next 12-24 months?
14. How would you describe our product to someone?
15. Suggest a new feature for Amazon. What metrics would you use to measure its success?
16. What has made X product successful?
17. What do you dislike about our product?
18. How do you know when to cut corners to get a product out the door?
19. How do you think we came up with the price for X product?
20. Who are our competitors?
21. Tell me about a company that has great customer service, what they do and why do they do it well?
## Technical
1. [Designing Instagram](https://bit.ly/37upHjD)
2. [Designing a URL Shortening service like TinyURL](https://bit.ly/36sJDSP)
3. [General Technical questions](https://bit.ly/2Gsjk4y)
4. [The System Design Primer](https://bit.ly/3aIDyFb)
5. How do you ensure that market-oriented teams fully understand technical challenges?
6. When are Bayesian methods more appropriate than "Artificial Intelligence" techniques for predictive analytics?
7. Our engineering teams are pretty used to employing x methodologies. What is your opinion of them? Have you used them in the past?
8. What is the importance of engineers and technical teams as stakeholders? How do you integrate them into the overall product vision?
9. Can you provide an example where a technical solution you or your team designed became a commercial product?
10. [40 Key Computer Science Concepts Explained In Layman’s Terms](https://bit.ly/2S7bILE)
## Analytical
1. How many people are currently online in Europe?
2. How many windows are in New York City?
3. How many iPads are sold in the USA every year?
4. How much money is spent in the USA per year on GAS?
5. How would you go about finding out the number of red cars in China?
6. If you want to build the world's most popular mobile messaging product, and you need to estimate how much network bandwidth would be used in a year. How would you go about doing this?
7. \_\_\_\_ metrics are down. How would you go about determining the root cause?
## Miscellaneous
1. When launching a new feature, how do you manage risk?
2. How do you say no to people?
Of course, it matters the context, but in product world, it typically means a request is coming from a stakeholder for a new feature or a modified interaction. Ask yourself does it align to our vision? Does it align with our market segment's needs/jobs to be done? Does it align with our company's financial targets or objectives? If the answer is no to all of those - then it is important to understand what the requestor is trying to accomplish with this request. Is it lack of understanding of the above, or do they know something you do not know? Getting to that answer will dictate how you can answer.
It is important to find the underlying outcome they are driving with their request and letting them know how another feature is driving that or is planned to drive that.
Best to lead conversations with empathy and know the narrative you are driving. Always be prepared to include metrics/data to support your narrative.
3. Tell me about a time when you solved a problem for a user?
a. What kind of data informed your decision?
b. What were the alternatives you considered?
c. How did you get stakeholders?
d. What risks did you see?
e. How did you manage them?
f. How did you decide on MVP?
g. How did you think about GTM?
h. How did you collaborate with sales/marketing?
i. Did you test with beta users? How did you measure success?
j. Did anything go wrong?
k. How did you respond?
l. How did you collect users' feedback post release?
m. How did you work with design?
n. How did you validate your hypothesis?
o. Who was responsible for that? You or someone else?
4. What is your hobby? How would you make it more efficient?
5. If an L1 suggests an enhancement to you, what is your next step?
6. We noticed that (X metric) has dropped X%, what do you do?
(Really looking for the interviewee to ask me more details rather than conjure up a solution)
7. Walk me through a time when you had to learn an industry on the job, be specific.
8. You are working with a SME expert and suspect/confirm that that person is being withholding because they fear a process change, how do you respond? If not listed on the resume, I will ask them to walk me through metrics they were responsible for.
9. Why our company? Why this product?
10. I will frame up two different enhancements we may be considering and ask the interviewee which of the two they would choose and why.
(Again hoping they ask questions for clarity but can independently navigate this enough to prove they did some homework ahead of the interview).
11. Which physical product did you come across recently that delighted you and why?
12. Working of internet to your kindergarten student.
You will be amazed on many people cannot talk without jargons. IMO, PM should have a skill to simplify any feature or product so that any one understand.
13. What is your favourite digital and non-digital product and why?
14. What is more important tech or marketing?
15. What is the best insight you learned last week?
16. Estimate my monthly phone bill
17. What aspect of being a product manager do you find the least interesting?
18. What parts in your CV can you attribute totally to yourself? Explain.
19. Can you tell me about a situation where you were thoroughly outsmarted by a person less educated/qualified than you were?
20. What do you do outside of work?
21. Did you innovate/execute any idea/feature that had 10+ strangers/new users writing praiseworthy messages to you within 3 days of launch? If no, select any one Product in market, & mention two new features/services that will make it 100X over a period of 6 months.
22. What would you build in 7 days (Solution & Priority)
a. How will you get users (Growth)
b. Signals to track & what will you build based on that. IF this Then that (Future thinking)
## Asking questions
At the end of the interview, you will often be asked, "What questions do you have for me?" This is your opportunity to demonstrate curiosity and gather insights — so you can determine if this is a job you really want.
Here are some questions you can ask to learn more about the company and the role you are applying for:
1. What is the strategic vision for this product?
2. How do you develop your product roadmap?
3. How does product management work with executive leadership?
4. What type of customer research do you conduct and how often?
5. What do your customers say they [love most](https://bit.ly/30Twv8c) (and least) about the product?
6. How are releases managed?
7. How often are new features released?
8. What is the best thing about being a product manager here?
9. What is the hardest thing about being a product manager here?
10. How do you on-board new product managers?
11. Is there anything about my profile that concerns you?
12. What kind of ideal candidate you are looking for?
## Mock problems
1. [Product Management Exercises](https://bit.ly/2SSnvxN)
2. [You have a choice between selling a new oven or an oven mitt. Which one do you choose and why?](https://bit.ly/2NF3R6i)
3. [How to answer the Product Manager Estimation questions](https://bit.ly/328swUA)
4. [4 Practice Case-Studies for your Product Management interview](https://bit.ly/2t1mM3d)
5. How to crush product management case interviews [Part 1/2](https://bit.ly/36AgxkI) and [Part 2/2](https://bit.ly/2GslFN6)