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https://github.com/ronakganatra/awesome-developer-marketing

A living document of hand-picked resources for marketers working on dev-centric products.
https://github.com/ronakganatra/awesome-developer-marketing

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A living document of hand-picked resources for marketers working on dev-centric products.

Awesome Lists containing this project

README 

        
![Awesome Developer Marketing](https://thumbs.gfycat.com/BigFoolishGull-size_restricted.gif)



A living document of (sometimes pretty unstructured and often off-on-a-tangent) hand-picked resources for marketers who're marketing to developers (B2D). I also have another list of [awesome-marketing](https://github.com/ronakganatra/awesome-marketing) resources.



If you're in B2D or actively marketing to developers and want to join a likeminded group of people, check out the [Developer Marketing Community](https://marketingto.dev/) I'm co-building.



I'm also co-building [Savepad](https://savepad.app) - a collaborative swipe file SaaS for cross-functional growth/marketing teams. Savepad is your little corner on the internet to store, organize, reference, and share all the amazing inspiration, resources, and examples you find online. Join the waitlist 👇



[](https://savepad.app)



If you found this list helpful, tweet it to let other dev marketers find it!



Want to contribute to grow/improve this? PRs welcome!



# Basics (Start Here)



- WTF is Developer Marketing? [Option 1](https://ironhorse.io/what-is-developer-marketing) | [Option 2](https://www.datadab.com/blog/developer-marketing/) | [Option 3](https://medium.com/@nishers/what-is-developer-marketing-84dde2ddacc1) | [Option 4](https://developerrelations.com/what-is-b2d-or-developer-marketing) | [Option 5](https://draft.dev/learn/developer-marketing)

- [WTF is Jamstack?](https://jamstack.org/what-is-jamstack/)

- [WTF is Developer Relations?](https://www.marythengvall.com/blog/2019/5/22/what-is-developer-relations-and-why-should-you-care)

- [WTF is B2D?](https://snipcart.com/blog/b2d-marketing-selling-to-developers) (⭐)

- [WTF is a Developer Marketing Plan?](https://www.datadab.com/blog/developer-marketing/)

- [WTF is Headless Software?](https://techoverflow.net/2019/05/17/what-is-a-headless-program-or-application/)

- [WTF does DevRel do?](https://medium.com/google-developers/the-core-competencies-of-developer-relations-f3e1c04c0f5b)

- [Is Developer Relations Developer Marketing?](https://aspleenic.medium.com/developer-relations-and-developer-marketing-they-arent-the-same-thing-35b896159825) (⭐)

- [Learning how to market to developers](https://web.archive.org/web/20210119213330/https://devada.com/learning-how-market-to-developers/) (linked to Wayback Machine since original post was 404'd)

- [Importance of using experts in Developer Marketing](https://techcrunch.com/2021/07/29/draft-dev-ceo-karl-hughes-on-the-importance-of-using-experts-in-developer-marketing/) (⭐)



# Internal Handbooks



- [GitLab's Marketing Handbook](https://about.gitlab.com/handbook/marketing/)

- [PostHog's Marketing Handbook](https://posthog.com/handbook/growth/marketing)

- [Resend's Handbook](https://resend.com/handbook)



# Blogs and Websites



- [Helen Min](https://helenmin.com/blog)

- [Mary Thengvall](https://www.marythengvall.com/)

- [Tom Wentworth](https://tomwentworth.com/)

- [SWYX](https://www.swyx.io/) 

- [Scott Spence](https://www.scottspence.com/) 

- [Sarah Drasner](https://sarahdrasnerdesign.com/)

- [Colby Fayock](https://www.colbyfayock.com/)

- [DevRelX](https://www.devrelx.com/blog)

- [Draft.dev Blog](https://draft.dev/learn/)

- [Every Developer](https://everydeveloper.com/blog/)

- [BitReach blog](https://blog.bitreach.io/)

- [DEV.BIZ.OPS](https://devbizops.medium.com/)

- [Developer Markepear](https://www.developermarkepear.com)

- [Developer Marketing Examples by Flo Merian](https://mktto.dev/examples)



# Books



- [Developer Marketing and Relations: The Essential Guide](https://www.amazon.com/Developer-Marketing-Relations-Essential-Guide/dp/B08KH3T5TN/ref=sr_1_1)

- [Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience](https://www.amazon.com/Developer-Marketing-Does-Not-Exist-ebook/dp/B091NK954H/ref=sr_1_4)

- [Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century](https://www.amazon.com/Ask-Your-Developer-Software-Developers/dp/0063018292/ref=sr_1_5)

- [The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success](https://www.amazon.com/Business-Value-Developer-Relations-Communities/dp/1484237471/ref=sr_1_13)

- [Developer, Advocate!: Conversations on turning a passion for talking about tech into a career](https://www.amazon.com/Developer-Advocate-Conversations-turning-passion/dp/1789138744/ref=rtpb_5)

- [Working in Public: The Making and Maintenance of Open Source Software](https://www.amazon.com/Working-Public-Making-Maintenance-Software/dp/0578675862/ref=pd_sim_4)

- [Developer Relations: How to Build and Grow a Successful Developer Program](https://www.amazon.com/Developer-Relations-Build-Successful-Program/dp/1484271637)

- [The Developer's Guide To Content Creation](https://www.stephaniemorillo.co/product-page/the-developer-s-guide-to-content-creation) 💰$29💰

- [Developer Experience](https://dx.addy.ie/)



# Developer Marketing Centric Resources (and some DevRel relevance)



- [The Developer Marketing Guide](https://www.devmarketingguide.com/)

- [Developer Marketing Guide by Developer Markepear](https://www.developermarkepear.com/blog/developer-marketing-guide)

- [The B2D model and marketing to developers](https://opensenselabs.com/blog/articles/marketing-developers-b2d) (⭐)

- [The B2D Sales Process](https://manticoreblog.wordpress.com/2017/01/15/b2d-marketing/)

- [How to build a strong developer brand?](https://helenmin.com/blog/marketing-to-developers) (⭐)

- [4 Tips for B2D Marketing](https://www.linkedin.com/pulse/4-tips-business-to-developer-b2d-marketing-apurva-dave/)

- [Go to Market challenges for B2D](https://tomtunguz.com/b2d-go-to-market/) (⭐)

- [Why is marketing to developers different?](https://developerrelations.com/what-is-b2d-or-developer-marketing) (⭐)

- [Content Marketing for Developers Emphasizes the Content, not the Marketing](https://devada.com/content-vs-marketing-understand-the-difference-to-connect-with-developers/)

- [What Are You Missing in Marketing Your API?](https://devada.com/marketing-your-api/) (⭐)

- [B2B developer marketing? It’s complicated](https://martechtoday.com/b2b-developer-marketing-complicated-205934)

- [The Go-to-Market Channels Every Developer Marketer Needs](https://devada.com/channels-every-developer-marketer-needs/)

- [Marketing to Developers with John Britton](https://speakerdeck.com/johndbritton/marketing-to-developers)

- [A Guide to Developer Marketing](https://dev.to/nickparsons/a-guide-to-developer-marketing-in-2020-5f0f)

- [Developer Marketing - Is it an oxymoron?](https://fishfaceishi.medium.com/developer-marketing-is-it-an-oxymoron-31ff3c159c32)

- [A Primer on Developer Marketing](https://tomwentworth.com/2016/10/13/a-primer-on-developer-marketing-47d792d67586/) (⭐)

- [The Struggle of Marketing to Developers](https://glennstovall.com/marketing-to-developers/)

- [How to market to Software Developers? A comment thread](https://www.indiehackers.com/forum/how-to-market-to-software-developers-73ee7a15fe)

- [Understanding Developer Marketing](https://blog.codacy.com/marketing-to-developers/)

- [Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith](https://openviewpartners.com/blog/marketing-to-developers/)

- [The key areas of Developer Relations](https://www.samjulien.com/what-is-developer-relations)

- [Marketing to Developers and building developer relations](https://twitter.com/swyx/status/1367518496326709251) (⭐)

- [Marketing to Developers](https://twitter.com/swyx/status/1361279902889086980)

- [How Developer Marketing Parallels Consumer Marketing](https://tomtunguz.com/developer-and-consumer-marketing-parallels/) (⭐)

- [Dev Marketing: GA to Product Market Fit](https://www.heavybit.com/library/video/dev-marketing-ga-to-product-market-fit/)

- [Lessons from Twilio: Content Marketing to Developers](https://www.heavybit.com/library/video/lessons-from-twilio-content-marketing-to-developers/)

- [Third Party Tools as a Marketing Tactic](https://www.heavybit.com/library/video/third-party-tools-as-a-marketing-tactic/)

- [Community Lessons from GitHub, Google & GitLab with Jono Bacon](https://www.heavybit.com/library/video/community-lessons-from-github-google-gitlab-with-jono-bacon/)

- [Developer Marketing KPIs](https://dev.to/slashdatahq/developer-marketing-kpis-are-different-from-devrel-kpis-3i8l)

- [Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni](https://www.heavybit.com/library/blog/aligning-devrel-and-sales-for-growth-qa-twilio-cmo-sara-varni/)

- [Building Vibrant Developer Communities](https://www.heavybit.com/library/blog/building-vibrant-developer-communities/)

- [Marketing doesn't work on developers](http://tapes.scalevp.com/marketing-doesnt-work-developers/) (⭐)

- [Do Software Developers hate marketing?](https://www.stephaniemorillo.co/post/do-software-developers-hate-marketing)

- [Why do Developers hate marketing?](https://hashnode.com/post/why-do-most-of-the-developers-hate-marketing-cjgq1w0hj002r30s21jmx29q5)

- [Developers hate marketing](https://cloud.google.com/files/apigee/apigee-developers-hate-marketing-ebook.pdf) (⭐)

- [Developers don't hate marketing](https://dev.to/maxkatz/developers-don-t-hate-marketing-1op)

- [Amir Shevat on Measuring Developer Relations](https://dev.to/swyx/notes-from-amir-shevat-on-measuring-managing-developer-relations-4geo) - a16z podcast on DevRel management (⭐)

- [Developer Relations and Marketing (Category)](https://www.moesif.com/blog/categories/developer-relations/)

- [Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO - OpenView](https://openviewpartners.com/blog/marketing-to-developers/#.YWnOXbd8KNw)

- [The many flavors of developer-focused software - OpenView](https://openviewpartners.com/blog/flavors-developer-focused-software)

- [50 Lessons in Developer Marketing](https://twitter.com/nickwritesit/status/1402318187299934212?t=OqepOdSgHEiwDLeGD3PL0A&s=19) (⭐)

- [The Developer-Led Landscape](https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28)

- [How to Write Better Technical Content](https://draft.dev/learn/technical-content)

- [The Technical Content Manager's Playbook](https://draft.dev/playbook)

- [How to Find Technical Writers for Hire](https://draft.dev/learn/technical-writer-for-hire)

- [The developer-focused go-to-market playbook](https://offers.openviewpartners.com/developerfocusedgtmplaybook)

- [How GitHub Built a $7.5B Sales Machine](https://firstmark.medium.com/setting-up-your-sales-machine-565219192e64)

- [Selling to Developers: Ten Lessons Learned](https://www.indiehackers.com/@PovilasKorop/97fda7c81f)

- [a16z Podcast: Selling to Developers](https://a16z.com/2016/04/13/selling-to-developers-open-source-business-models/)

- [Building a Go-to-Market Strategy for Developer Tools](https://mattermost.com/blog/go-to-market-strategy-for-developer-tools/)

- [Masterclass: How to sell to 20M software developers with an amazing onboarding experience](https://blog.garrytan.com/masterclass-with-algolia-how-to-capture-the-heart-of-20m-software-developers)

- [How to dev marketing](https://blog.bitreach.io/how-to-do-dev-marketing/)

- [Launching developer tools on Product Hunt](https://ronakganatra.com/posts/successfully-launch-dev-tools-on-producthunt)

- [Why traditional marketing fails for developers and what to do about it](https://www.crowd.dev/post/why-traditional-marketing-fails-for-developers-and-what-to-do-about-it)

- [Guardians of the Content Galaxy - A content development framework for DevRel teams](https://devfirst.substack.com/p/guardians-of-the-content-galaxy)

- [DevRel metrics by Kamran](https://kamranayub.com/metrics/)

- [Dev tool marketing for early-stage startups – lessons learned from PostHog](https://posthog.com/founders/dev-marketing-for-startups)

- [On developer marketing](https://leerob.io/blog/developer-marketing)

- [WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One](https://review.firstround.com/workos-path-to-product-market-fit/)

- [Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business](https://review.firstround.com/vercels-path-to-product-market-fit/)

- [I interviewed 100 DevTools founders and this is what I learned](https://blog.scalingdevtools.com/i-interviewed-100-devtools-founders/)



# Docs



(In Dev. centric products I've learned that docs aren't just a requirement, they're basically a feature. Great docs make marketing so much easier, so here's a list of API docs that I think are extremely well designed/structured for inspiration)



- [TailwindCSS](https://tailwindcss.com/docs)

- [GraphCMS](https://graphcms.com/docs) 🔌

- [Gatsby](https://www.gatsbyjs.com/docs/)

- [Hasura](https://hasura.io/docs/latest/graphql/core/index.html)

- [Next.js](https://nextjs.org/docs)

- [GitHub](https://docs.github.com/en)

- [Shopify](https://shopify.dev/docs)

- [Prisma](https://www.prisma.io/docs/)

- [Docker](https://docs.docker.com/)

- [Stripe](https://stripe.com/docs)

- [Auth0](https://auth0.com/docs/)

- [Plaid](https://plaid.com/docs/)

- [Postman](https://learning.postman.com/docs/getting-started/introduction/)

- [Algolia](https://www.algolia.com/doc/)

- [Mintlify](https://mintlify.com/docs/)



# Case Studies



- [From PPC to IPO: How Snowflake Did It](https://foundationinc.co/lab/snowflake-ipo)

- [How Microsoft crushed Slack](https://www.platformer.news/p/how-microsoft-crushed-slack)

- [How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson](https://tomtunguz.com/claire-hughes-johnson-notes/)

- [Stripe's model of product-led, developer-centric growth.](https://lethain.com/stripe-product-led-developer-centric-growth/)

- [How Segment Scaled - from 300% to 40% to 100% YoY Growth](https://twitter.com/reinpk/status/1485608412683509764)

- [From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS](https://www.decibel.vc/content/from-open-source-to-enterprise-how-vercel-built-a-product-led-motion)

- [Content(ful) is King](https://www.topofthelyne.co/p/contentful-is-king)

- [How Notion Grows](https://uxplanet.org/how-notion-grows-5cf152e81e46)

- [Inside Jasper's explosive growth through PLG and community](https://kylepoyar.substack.com/p/your-guide-to-ai-and-plg)

- [How we launch at Supabase](https://supabase.com/blog/supabase-how-we-launch)

- [How Novu grew to 20k GitHub stars](https://www.crowd.dev/post/how-to-grow-a-github-project-to-20k-stars-with-nevo-david-novu)

- [How to get the first 1000 Github stars for an Open Source project by GetLago](https://github.com/getlago/lago/wiki/The-777%E2%80%90point-Hacker-News-hit-that-got-us-000-star)



# Community Marketing



- [The Orbit Model: A framework for building high gravity communities](https://github.com/orbit-love/orbit-model) (⭐)

- [Community-Market Fit: How Do You Know You've Built a Community That People Want?](https://www.commsor.com/post/what-is-community-market-fit) (⭐)

- [Community Capitalism](https://twitter.com/charlierward/status/1368591361864241157)

- [Marketing Framework for Communities](https://twitter.com/gregisenberg/status/1363174620912885761)

- [Community First, Product Second](https://www.producthunt.com/stories/community-first-product-second)

- [Getting better at Community Building, one habit at a time](https://rosie.land/posts/getting-better-at-community-building-one-tiny-habit-at-a-time) (⭐)

- [Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade](https://hunterwalk.medium.com/coming-for-the-content-staying-for-the-community-started-with-video-games-or-maybe-religion-5083f3773a2)

- [Community-Led Growth: The Product-Led Growth Expansion Pack](https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940) (⭐)

- [Let's Discuss Developer Relations with Colby and Angie](https://www.youtube.com/watch?v=_q_bWATVJTg)

- [Online communities at every stage of the startup journey](https://gummysearch.com/insights/online-communities/)

- [How to build a developer community: a step-by-step guide‍](https://www.crowd.dev/post/how-to-build-a-developer-community-a-step-by-step-guide-2022)



# Design Inspiration



- [Supabase](https://supabase.com/)

- [Prisma](https://www.prisma.io/)

- [Kong](https://konghq.com/)

- [GitHub](https://github.com/home)

- [Vercel](https://vercel.com/home)

- [Rocketseat](https://rocketseat.com.br/)

- [TailwindCSS](https://tailwindcss.com/)

- [CodePen](https://codepen.io/)

- [Segment](https://segment.com/)

- [Twilio](https://twilio.com/)

- [Algolia](https://algolia.com/)

- [Linear](https://linear.app/)

- [Bejamas](https://bejamas.io/)

- [Hasura](https://hasura.io/)

- [Snyk](https://snyk.io/)

- [Auth0](https://auth0.com/)

- [Netlify](https://www.netlify.com/)

- [Status](https://status.im/)

- [Stripe](https://stripe.com)

- [Fey App](https://www.feyapp.com/)

- [Readme](https://readme.com/)

- [CircleCI](https://circleci.com/)

- [GitBook](https://www.gitbook.com/)

- [Stream](https://getstream.io/)

- [Retool](https://retool.com/)

- [Frontegg](https://frontegg.com/)

- [NeptuneAI](http://neptune.ai/)

- [Railway](https://railway.app/)

- [Raycast](https://raycast.com/)

- [Liveblocks](https://liveblocks.io/)

- [Clerk](https://go.clerk.com)

- [Neon Postgres Database](https://neon.tech)

- [Bytebase](https://www.bytebase.com/)

- [Mintlify](https://mintlify.com/)



# Newsletters



- [DevRel Weekly](https://devrelweekly.com/)

- [Rendezvous with Cassidoo](https://cassidoo.co/newsletter/)

- [Glenn Stovall](https://glennstovall.com/)

- [Scott Spence](https://scottspence.com/newsletter/)

- [Colby Fayock](https://www.colbyfayock.com/newsletter/)

- [DevFirst By Francesca Krihely](https://devfirst.substack.com/)

- [DevTools Brew by Morgan Perry](https://morganperry.substack.com/)

- [Newslepear by Kuba](https://newslepear.beehiiv.com/)

- [Github20K by Nevo from Novu](https://www.github20k.com/)

- [140+ Dev-centric newsletters curated by Jack Bridger](https://bitreach.notion.site/Developer-Newsletters-1320315a0f314e76b2016b39359cb560)

- [List of Dev-centric newsletters curated by language by zudochkin](https://github.com/zudochkin/awesome-newsletters)



# Others



- [X with Y](https://xwithy.com/) - A marketplace for developer content

- [Enterprise is sexy, but B2D is sexier](https://news.ycombinator.com/item?id=4829229)

- [Swag for Devs](https://github.com/swapagarwal/swag-for-dev) (⭐)

- [Developer Marketing does not exist with Adam Duvander](https://dev.to/slashdatahq/developer-marketing-does-not-exist-with-adam-duvander-oh9)

- [SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch](https://techcrunch.com/2021/05/11/saas-companies-can-grow-to-20m-arr-by-selling-exclusively-to-developers)

- [Sendgrid's State of the Marketer-Developer Relationship, 2019](https://sendgrid.com/resource/state-of-the-marketer-developer-relationship-in-2019/)

- [The Case for ‘Developer Experience’](https://future.a16z.com/the-case-for-developer-experience/)

- [How to Market to Developers with Paid Marketing](https://www.moesif.com/blog/developer-marketing/paid-ads/Best-Practices-for-Paid-Marketing-To-Developers/)

- [The API Landscape](https://apilandscape.platformable.com/)

- [Blogging For Devs](https://bloggingfordevs.com/)

- [Scaling DevTools](https://podcast.bitreach.io/)

- [Marketing Jobs in OSS Startups](https://www.ossjobs.dev/?category=Marketing)



# Influencers and Educators



This is a developing list that's "generalized" as dev influencers from the dev rel space. Some have specific areas of expertise that I've tried my best to catalog.



- [Jason Lengstorf](https://twitter.com/jlengstorf) - focuses on educational JS content on his [Learn with Jason](https://www.learnwithjason.dev/about) show

- [Hussein Nasser](https://twitter.com/hnasr) - focuses on backend development and on his [YouTube channel](https://www.youtube.com/c/HusseinNasser-software-engineering/about)

- [Sarah Dayan](https://twitter.com/frontstuff_io) - focuses on Jamstack, Search, and Developer Experience

- [Kent Dodds](https://twitter.com/kentcdodds) - focuses on frontend dev, and offers some courses via his [website](https://kentcdodds.com/)

- [Cassidy Williams](https://twitter.com/cassidoo) - creates great content on frontend, Jamstack, and developer experience, and pushes out a great [newsletter](https://cassidoo.co/newsletter/)

- [Ania Kubow](https://twitter.com/ania_kubow) - focuses on APIs, Jamstack, frontend, and GraphQL, with a very popular [YouTube channel](https://www.youtube.com/@AniaKubow)

- [Colby Fayock](https://twitter.com/colbyfayock?lang=en) -  focuses on teaching Jamstack and NextJS, and has a weekly newsletter via [his website](https://www.colbyfayock.com/)

- [Jamie Barton](https://twitter.com/notrab) - focuses on GraphQL, shipping out weekly videos on his [GraphQL WTF](https://graphql.wtf) channel

- [Danielle Morrill](https://twitter.com/DanielleMorrill)

- [Mary Thengvall](https://twitter.com/mary_grace)

- [John Britton](https://twitter.com/johndbritton)

- [Salma](https://twitter.com/whitep4nth3r)

- [Ashley Smith](https://twitter.com/ashl3ysm1th)

- [John Papa](https://twitter.com/John_Papa)

- [Lauren Buchman](https://twitter.com/LaurenJBuchman)

- [Lauren Lee](https://twitter.com/LoLoCoding)

- [SWYX](https://twitter.com/swyx)

- [Caroline Lewko](https://twitter.com/CarolineLewko)

- [Cassie Stewart](https://twitter.com/cassiestewart)

- [Scott Spence](https://twitter.com/spences10)

- [Sarah Drasner](https://twitter.com/sarah_edo)

- [Adam DuVander](https://twitter.com/adamd)

- [Karl L Hughes](https://twitter.com/KarlLHughes)

- [240+ Dev. Content Creators by CrowdDotDev](https://github.com/CrowdDotDev/devcontentcreators)