https://github.com/yash-rewalia/ev_sales_drop
Analysz the reason for sales drop and check the effectiveness of email marketing campaign for Sprint Scooters
https://github.com/yash-rewalia/ev_sales_drop
excel powerpoint sql
Last synced: 3 months ago
JSON representation
Analysz the reason for sales drop and check the effectiveness of email marketing campaign for Sprint Scooters
- Host: GitHub
- URL: https://github.com/yash-rewalia/ev_sales_drop
- Owner: yash-rewalia
- Created: 2023-10-08T10:27:34.000Z (over 1 year ago)
- Default Branch: main
- Last Pushed: 2024-04-19T09:23:14.000Z (about 1 year ago)
- Last Synced: 2025-01-12T18:08:46.952Z (5 months ago)
- Topics: excel, powerpoint, sql
- Homepage: https://app.bluetick.ai/certificate/bsl2023mx1429
- Size: 1.3 MB
- Stars: 0
- Watchers: 1
- Forks: 0
- Open Issues: 0
-
Metadata Files:
- Readme: README.md
Awesome Lists containing this project
README
# Overview
Zoom Electric (ZE) is an electric vehicle venture owned by a renowned automotive manufacturer called ZOOM MOTORS India Private Limited.
As an analyst in the Sales and Operations team at Zoom Electric, your responsibilities include managing pre-orders, facilitating client visits for sales, overseeing website sales, and analyzing website visitor data as well as sales performance.
Zoom Electric offers a range of automotive and scooter products, including FioNex, Sprint, and Parker, along with some exclusive limited-edition variants.
Recently, ZE introduced a new scooter model called Sprint in the electric two-wheeler segment. Initially, the sales numbers for Sprint Scooters were quite impressive during the first two weeks of its launch. However, unexpectedly, there was a sudden decline in sales thereafter.
# Electric Vehicle Sales Drop
The sales performance of Sprint Scooters exhibited an impressive start during the first
two weeks of its launch. However, unexpectedly, there was a sudden decrease in sales
by 20%.
# Implication
Email Marketing Campaign is not upto the upmark.
# Objectives
1. Validate this sales drop by examining the cumulative sales volume over a rolling 7-
day period. This approach allows for a consistent evaluation of sales performance
throughout the week.
2. Examine the calculated sales growth percentage to determine if it is negative or
shows a decline. This confirms that sales have indeed decreased.
3. Collect email campaign-related data specifically for Sprint scooters.
4. Include data from the period of 2 months before the sprint model launch, as the
digital marketing campaign started only 2 months before the launch.
5. Connect the two data sets considering that a single customer may have received
multiple emails for different products during the campaign.
6. To calculate the Click Rate, Refer to the following formula: Click Rate = ( E-mails
Clicked ) / (E-mail sent - Bounced).
# APPROACH
Steps
1. Understand the dataset
provided for analysis.
2. Breaking and customizing
the data as per question
asked or according to
problem statement in
MySQL.
3. Doing analysis on email
data and find out the
insights on email
campaign.
Finding & Impact
1. Get to know the data type
is not as expected so we
convert it.
2. After analyzing we export
in into CSV file and plot
the graphs as per the problem
statements.
3. We find out the click rate
of email is greater than
the benchmark value but
the opening rate is a fall
shorter than the
benchmark value.