https://github.com/gokulgowthams/clickstream-customer-conversion

Analyzes clickstream data from an e-commerce platform to predict customer conversions, estimate potential revenue, and segment users for personalized marketing strategies. By leveraging machine learning techniques, the project enhances decision-making for businesses seeking to optimize user engagement and sales.

data-preprocessing feature-engineering machine-learning matplotlib model-deployment numpy pandas pipeline python scikit-learn seaborn streamlit-web-application tensorflow xgboost

Last synced: 07 Apr 2026