Projects in Awesome Lists tagged with marketing-strategy
A curated list of projects in awesome lists tagged with marketing-strategy .
https://github.com/thecoderpinar/customer-segmentation-clv-analysis
Optimize marketing strategies and enhance decision-making. Explore customer data, segment behavior, calculate CLV, analyze demographics, and visualize insights. 🚀
clv-analysis customer-segmentation data-analysis data-science data-visualization jupyter-notebook machine-learning marketing-strategy python
Last synced: 03 Apr 2025
https://github.com/stefagnone/-product-positioning-analysis-for-philips-consumer-electronics
Market and consumer analysis for positioning a new Philips product in a competitive landscape. Includes competitor analysis, survey insights, and strategic recommendations based on data-driven findings.
business-strategy competitor-analysis consumer-perception data-analytics market-research marketing-strategy philips-consumer-electronics product-positioning regression-analysis survey-design
Last synced: 05 Apr 2025
https://github.com/relostar-devil/bath-body-works-marketing-analytics-and-segmentation
Positioning and segmentation analysis of Bath & Body Works using perceptual mapping, consumer preference modeling, and market simulation techniques. Utilizes PCA-based perceptual maps, K-means clustering, and first-choice share of preference models via Enginius. Provides brand differentiation & market alignment.
brand-positioning-strategy competitor-analysis consumer-preference kmeans-segmentation market-share-modeling marketing-strategy perceptual-map-construction position-tracking principal-component-analysis-pca segmentation
Last synced: 31 Mar 2025
https://github.com/teja-1403/ignosis-tech-ml-assignment
Analysis of transaction data to identify the most profitable products and key customer segments, providing insights for targeted marketing strategies.
customer-segmentation data-analysis data-visualization machine-learning marketing-strategy python
Last synced: 11 Mar 2025
