https://github.com/relostar-devil/bath-body-works-marketing-analytics-and-segmentation

Positioning and segmentation analysis of Bath & Body Works using perceptual mapping, consumer preference modeling, and market simulation techniques. Utilizes PCA-based perceptual maps, K-means clustering, and first-choice share of preference models via Enginius. Provides brand differentiation & market alignment.

brand-positioning-strategy competitor-analysis consumer-preference kmeans-segmentation market-share-modeling marketing-strategy perceptual-map-construction position-tracking principal-component-analysis-pca segmentation

Last synced: 31 Mar 2025