https://github.com/pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

btyd buy-till-you-die clv customer-lifetime-value data-science marketing marketing-mix-modeling media-mix-modeling mmm python

Last synced: 14 Dec 2025