Projects in Awesome Lists tagged with marketing-mix-modeling
A curated list of projects in awesome lists tagged with marketing-mix-modeling .
https://github.com/facebookexperimental/robyn
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
adstocking budget-allocation cost-response-curve econometrics evolutionary-algorithm gradient-based-optimisation hyperparameter-optimization marketing-mix-modeling marketing-mix-modelling marketing-science mmm ridge-regression
Last synced: 13 May 2025
https://github.com/facebookexperimental/Robyn
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
adstocking budget-allocation cost-response-curve econometrics evolutionary-algorithm gradient-based-optimisation hyperparameter-optimization marketing-mix-modeling marketing-mix-modelling marketing-science mmm ridge-regression
Last synced: 27 Mar 2025
https://github.com/pymc-labs/pymc-marketing
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
btyd buy-till-you-die clv customer-lifetime-value data-science marketing marketing-mix-modeling media-mix-modeling mmm python
Last synced: 26 Mar 2025
https://github.com/sibylhe/mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
bayesian-regression constrained-regression marketing-mix-modeling media-mix-modeling pystan roas stan
Last synced: 06 May 2025
https://github.com/Nikhilkohli1/Digital-Marketing-Analytics
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics
attribution-model digital-marketing-analytics marketing-dashboard marketing-mix-modeling rfm-analysis uplift-modeling
Last synced: 27 Nov 2024
https://github.com/doktormike/dammmdatagen
Marketing Mix Modeling Data Generator
benchmark data data-generator marketing-mix-modeling
Last synced: 22 Apr 2025
https://github.com/DoktorMike/dammmdatagen
Marketing Mix Modeling Data Generator
benchmark data data-generator marketing-mix-modeling
Last synced: 06 May 2025
https://github.com/edwinnglabs/karpiu
Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.
bayesian budget-optimization marketing-analytics marketing-mix-modeling python time-series
Last synced: 16 Mar 2025
