Projects in Awesome Lists tagged with marketing-mix-modeling

https://github.com/facebookexperimental/Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

adstocking budget-allocation cost-response-curve econometrics evolutionary-algorithm gradient-based-optimisation hyperparameter-optimization marketing-mix-modeling marketing-mix-modelling marketing-science mmm ridge-regression

Last synced: 31 Jul 2024

https://github.com/facebookexperimental/robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

adstocking budget-allocation cost-response-curve econometrics evolutionary-algorithm gradient-based-optimisation hyperparameter-optimization marketing-mix-modeling marketing-mix-modelling marketing-science mmm ridge-regression

Last synced: 30 Sep 2024

https://github.com/sibylhe/mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

bayesian-regression constrained-regression marketing-mix-modeling media-mix-modeling pystan roas stan

Last synced: 02 Aug 2024

https://github.com/Nikhilkohli1/Digital-Marketing-Analytics

This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

attribution-model digital-marketing-analytics marketing-dashboard marketing-mix-modeling rfm-analysis uplift-modeling

Last synced: 08 Aug 2024

https://github.com/DoktorMike/dammmdatagen

Marketing Mix Modeling Data Generator

benchmark data data-generator marketing-mix-modeling

Last synced: 02 Aug 2024

Ecosyste.ms: Awesome