Projects in Awesome Lists tagged with media-mix-modeling
A curated list of projects in awesome lists tagged with media-mix-modeling .
https://github.com/pymc-labs/pymc-marketing
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
btyd buy-till-you-die clv customer-lifetime-value data-science marketing marketing-mix-modeling media-mix-modeling mmm python
Last synced: 26 Mar 2025
https://github.com/sibylhe/mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
bayesian-regression constrained-regression marketing-mix-modeling media-mix-modeling pystan roas stan
Last synced: 06 May 2025
https://github.com/leopoldavezac/BayesianMMM
(ml) - python implementation of bayesian media mix modelling with shape and carryover effect
marketing media-mix-modeling mmm pystan python
Last synced: 06 May 2025
https://github.com/alexhallam/media_mix_sim
Media Mix Model with simulated data and stan
media media-mix-modeling roi simulation
Last synced: 27 Mar 2025
